Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Prospecting is essential for lead generation, but it can be anxiety-inducing for so many nonprofits and social entrepreneurs. In this episode, you'll hear the ultimate metaphor about how so many organizations view their prospect list as a single tree with limited fruit... instead of expanding your prospect list and reaching out to more people in your network. You'll hear the depth of how...

I went from feeling like an unremarkable writer for the first 30 years of my life... and working with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers.  Tarzan shares: Her love for sharing stories -- and why you should share more than just the wins,...

How you feel going into the prospecting or lead generation process is key to your success. If you feel dread (like most people do!) prospecting, you'll grind through your pitch or meeting, sound hurried, and have a hard time getting a 'yes.' Instead, I'm sharing how you can anxiety-proof your lead gen process, so you don't ignite your nervous system, the fight-or-flight re...

We're diving into the concept of your inner voice... also known as your inner critic! I'm embarrassed to admit this inner dialogue that popped up recently that sounded like this: "like me, like me, like me" I went for a quiet walk to explore this chatter. Why was that inner voice seeking approval?  What was underneath it? I'm sharing how I handled this dialogue, the next s...

Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.  You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either. There's an ethical, values-centered way to tell stories that...

Asking for money is hard.... or is it? I'm unpacking a trend I've seen that's not helpful when it comes to fundraising. If you're stuck in the ruminating and the preamble before your pitch that feels hard, this episode is for you.  You'll figure out:  A better way to handle rejection  How to steal my process to go into a campaign or launch with ease  What to do when fundra...

If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water. In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.   I'll cover the different ways to generate leads, how I built my first business with zero prospects, and...

The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!  People need more touchpoints -- email can do that! Why her best emails are the stripped-down emails without fancy graphics or any extras  The power of partnerships wi...

I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!    We discuss: How organic and paid marketing work and flow together Biggest mistakes organizations make in their marketing strategy How social media and email marketing can work to drive donor and supporter growth online  What kind of ads are most e...

Will AI make you sound like a bot or is it the best thing ever? If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you! Plus, you'll find out: When to override AI and leave in your own voice and personality.  What framework to put into AI and my favorite platform integration with AI (Canva!) The big mistakes orgs can make when defaulting to using...

Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online.  Content Creator and YouTube pro, Heather Ramirez shares: How she built a community online How do you create content that isn't always easy (and feels vulnerable!) Discovering the best story to tell Uncovering the story your audience wants to hear Sh...

If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything!  You'll figure out how to:  Drill down on your benefits using the 5 whys framework Prepare for a pitch or funder meeting and highlight the impact as well as better understand what your potential client/donor motivation Write better copy on y...

I'm sharing actual stories and a behind-the-scenes look at the curriculum, results, and framework of my course, Amplify Social Impact, in today's episode.   Amplify Social Impact solves the visibility and influence problem with ease. Revenue growth becomes inevitable.    Here's what a typical org looks like before joining: Burned out and frustrated that online fundraising just doesn...

In this workshop replay, you'll learn: How Influencer Marketing and Digital Ambassador Programs actually work  My proven method to start a program in 30 days! Real-life Case Studies to transform your visibility and revenue online! 3 pitfalls to avoid BEFORE you start working with influencers and ambassadors  Join Amplify Social Impact today: www.splendidcourses.com/asi  Bloomerang is the comp...

In part 2 of my interview with Fearless CEO Founder Mariah Coz, we discuss the intersection of mindset and strategy. You'll hear us unpack: How your own enthusiasm for your programs, courses, or offers is key to your success The concept of relentless optimism, creating something your audience wants and generating the feeling of excitement before the pitch or campaign   Handing failure (and th...

I’m thrilled to introduce you to one of my mentors, Mariah Coz. I began working with her back in 2020 as I created my first online course and really learned how to run a profitable online business. Mariah’s built an incredible 7-figure business — and done it in a way that is uniquely her style, values, and vision. Mariah Coz is the founder of Fearless CEO, where she has spent the last 7 years work...

Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS. Today's episode will change the way you pitch your next funder or write social copy for your next online campaign. I'll share how to shift from talking about features of your program or servi...

A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations. What is upstream versus downstream thinking? What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility? If you've found yourself searching for the cheapest (or quickest fix) software, co...

Everyone is guilty of feeling "not quite ready" and idling in passive-action instead of daring-action mode.   What is passive action? Extra googling, researching, over-editing, and tweaking.  In this minisode, you'll learn how I handle those moments when I want to avoid rejection or feeling uncomfortable, and handle the nerves.  The massive cost of "waiting to feel ready"...

Hear from effortlessly cool, creative entrepreneur Myka Harris as she shares her journey to creating a successful, purpose-driven business.  Episode highlights:  Taking risks, handling setbacks, and resilience -- and Myka's natural ability to handle the curveballs without over-stressing  Creating conversations organically with your idea customers and supporters Designing the business and life...

This is part 2 of this workshop series about how to market your business or org without paid marketing. Lightbulb moments:  Stepping into your thought leadership through imperfect, daring action The power of using email marketing to reach your target audiences beyond social media Say it often, but say it in different ways! Different messaging will appeal to different audiences.  When you post more...

 Get out of wishing-mode and into ACTION in this two-part series! Discover the top trends to grow your audience online without paying for FB ads The big mistakes that are keeping you from getting more donors and advocates  The 3 most profitable actions to focus on in 2023!   Why following these 3 steps will increase your revenue, visibility, and engagement ON & OFF line.  Learn the difference...

If you've ever felt weird, squirmy, or like a used-car salesman fundraising or in a pitch meeting, this episode is for you! I recently got locked in my house and what followed for the rest of the day was a huge lesson in stepping into the spotlight. Here's what you'll learn: How to talk about what you do in a way that doesn't feel icky or salesy How to think, on purpose, before...

Are you unintentionally writing to your grumpiest subscriber or follower? In this episode, I'll share the simple trick to change the way you feel about writing any copy or messaging -- and why your audience will be more engaged and excited to hear from you when you use this formula!  I'll share why you should:  Write to your best and busiest client instead of the disengaged subscriber Ho...

Forget reading all the "how-to" books to become a masterful storyteller. In this episode, I'm sharing the homework assignment I gave my students in Easy Emails for Impact. The homework assignment? Watch 15 minutes of stand-up comedy before our next session. Here's why there's magic (and a method) you can apply from my favorite comedians: Creating a simple hook to engage yo...