Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

In today's conversation, we introduce you to Andi Kay, the founder of the Bloom Foundation, an organization dedicated to offering hope and support for victims of bullying. Andi shares her experience in Amplify Social Impact, creating a Social Street Team to amplify her mission, and the importance for leaders to step into the spotlight. Andi discusses the strategies and resources utilized by B...

Are you letting the Facebook fundraising panic sweep you off your feet? Hold tight, as we dig deep into why you shouldn't let this be your main fundraising platform and how to craft a more reliable and sustainable fundraising strategy. We give you the skinny on donor stewardship, key insights on building a hard-hitting donor welcome series, and we'll even let you in on our top two donati...

I wasn't planning on seeing the Barbie movie, but a huge shift happened... Wouldn't you like to know the secret behind the phenomenal marketing campaign of the Barbie movie, and how it managed to generate buzz well beyond its release date? Join us as we unwrap this fascinating case study, exploring the power of social proof, user-generated content, influencer marketing, and how all these...

Picture this: you've just nailed a great job, a promotion, or a personal achievement. You should be on top of the world, right? But instead, you're plagued with a nagging voice telling you that you're not good enough, that you don't belong here, and that your success is a fluke. Welcome to the world of the imposter complex. Today, we sit down with leadership coach Tanya Geisler...

Imagine clocking out of work at noon on Thursday, knowing you've accomplished all your tasks efficiently and ahead of schedule. This isn't some utopian fantasy, but a reality we'll sketch out for you in this episode. We'll take the traditional work week and flip it on its head, suggesting why you might want to take Wednesdays or other mid-week days off, and how to make 'No...

Discover how honesty and imperfection can make your brand more relatable, how fostering a two-way conversation can deeply engage your clients, donors, and fans, and an inspiring vision can elevate the know-like-trust factor. Whether you're a brand, an entrepreneur, or an organization, this episode will guide you in crafting messages that resonate and forge meaningful connections.  This episod...

Are we the masters of our digital devices, or have they masterfully ensnared us into a relentless cycle of mindless scrolling?  Challenge your relationship with technology as we unravel the intriguing concept of "Sewing the Pockets Shut," a practice inspired by a spa resort in Arizona. This episode delves into the heart of our digital obsession and how a simple change can impact our abil...

Are you caught in the paradox of wanting to be seen yet afraid to be different? This week, we hit the big 5-0 with our podcast episodes and we're marking it with an exploration of this conundrum. As we unpack the struggle of being conspicuous versus blending in, we spotlight Threads, a platform that champions uniqueness and authenticity. We also share insights from Sarah Ashman about the univ...

Can you differentiate between building an audience and building a community? If you're curious to learn more and unlock the power of brand communities, you're in the right place. Join me as I sit down with the phenomenal Carrie Melissa Jones, community expert and founder of the CMJ Group. Together, we dissect the magic and serendipity that goes into creating a strong community, a realm f...

Imagine navigating your journey to success with ease, celebrating every win along the way, and bouncing back from moments of failure with resilience. In our latest episode, we complete the Courage series by discussing practical strategies to troubleshoot expectations for success. We deep-dive into the realms of lead generation, rejection, success anxiety, and the often incapacitating idea of expec...

Ever been swamped with an uneasy feeling right after a big win? It's a bittersweet mix of joy and worry, right? Well, you're not alone.  Today, we're unfurling the perplexing emotion of success anxiety and how it can sometimes sour our moments of achievement. Consider this episode as your guide to understanding this strange sensation and learning how to surf the waves of success wit...

Ever felt crushed by rejection or struggled to move on from disappointment? Join us as we unpack the differences between rejection and disappointment in part two of our Courage series. Learn how to shift your thinking from the heavy burden of rejection to the lighter, more self-accepting experience of disappointment, and discover how to use it as a powerful tool to pivot and move forward in life....

Ready to conquer fear and take daring, courageous actions in your life and work? I'm sharing the concept of The Courage Sandwich and how it can help you motivate and encourage yourself when you're feeling nervous or scared. We'll talk about pre- and post-game pep talks, pushing ourselves out of our comfort zones, and overcoming self-criticism while engaging with strangers. We'r...

48% of donors prefer updates and appeals through email.  Nonprofit email performance data has been historically challenging, especially for smaller organizations — today, we’re sharing data on what works, what doesn’t, and trends that every nonprofit needs to know!   Ready to revolutionize your nonprofit email marketing strategy? Abby Jarvis, a nonprofit tech expert with over 10 years of experienc...

Tired of playing by the rules and not seeing the impact you really want? It's time for a change! In this episode, I reveal 10 rules that I believe every changemaker should break to create a more meaningful impact for their organization or impact-driven business. Let's shake things up and become the disruptor and pioneer your mission needs. Say goodbye to traditional marketing rules like...

After my mid-year check-in, I'm sharing a few key ways that I've learned to not quit and actually ACHIEVE the goals I set. You'll hear: The science of why it "takes 30 days to create a new habit" is BS and what the real deal is instead! Evaluating when to change your goal and how to remove friction to make your goals easier to achieve How to keep your goal even when you&ap...

In today's episode, we explore the power of a mid-year check-in to gain clarity on your ROI, and why tracking your time is essential for success. I'm sharing my own mid-year check-in and how you can do it for your business or nonprofit.  Getting clear on where you're spending the most time Practical strategies for effective time tracking What you should stop doing, do more of, and w...

Transform your nonprofit board from overwhelmed to highly engaged and achieve more with less effort! Guest Sarah Olivieri shares her groundbreaking approach that is revolutionizing the way nonprofits are managed. "We can't have boards getting in the way of progress." In this episode, Sarah shares her visionary perspective on reimagining board structures, challenging the notion that...

Do you ever use statistics or data against yourself? It's so easy to get stuck in compare and despair when you feel like your business or organization isn't growing fast enough. Find out: How it shows in social media and online overall  Why it's so common to get stuck in the spin-out of comparison  How to handle the thought spiral when it happens (and ways it shows up in my own life...

Meet Manu, the founder of Your Social Team and Your Template Club. She's unafraid of selling, launching, and is a powerhouse organic marketer.  She's the creator of my favorite Instagram templates that are designed to boost engagement with the latest trends in mind.  Revenue growth starts with selling -- whether it's a service, product, or donations, creating more campaigns, and act...

My favorite lessons from the recent cohort of Outreach Genius. If you struggle with lead gen or taking any daring action, this episode is for you. Any type of business growth pushes you outside of your comfort zone and face rejection...  and that fear of rejection can keep you stuck! Growing a business can be scary. The fear of rejection can hold you back and keep you from reaching your goals.   ...

Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares: What's the difference between Brand Voice vs Tone vs Brand Messaging How to stop mirroring everyone else's content and messaging, and find your own voice online  Why you should create a Bra...

Email marketing isn't new,  but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake! Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger t...

Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover: How listening can help you understand and cultivate new donors  Lurkers -- people are following or subscribing to your comms,...

Inspired by a recent interview with NBA Player, Giannis Antetokounmpo, where a reporter asked him if he view the "season as a failure." Let's talk about the magic of being an underdog and how failure can actually be your secret weapon to enjoy the journey not just the destination.  Failing can teach you valuable lessons and give you the experience you need to crush it next time. It&...