Christina Tzavaras Edwards

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Business EN ↓ 208 episodes

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required. Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

Author

Christina Tzavaras Edwards

Category

Business

Podcast website

www.splendidatl.com

Latest episode

Jul 7, 2026

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Episodes

82. Where Mission Meets Measurable Success [Open Coaching Replay] 01.03.2024

Listen to this Open Coaching Call where nonprofit leaders, marketers, and fundraisers asked for support with:  LYBUNT/Lapsed regangment emails Impactful storytelling when there isn't   Engaging board members who aren't natural fundraisers The power of a digital toolkit to boost visibility and impact  If now is the right time to focus on grant writing and other slow ROI activities  Invest...

81. Becoming a Super Thinker and Better Problem Solver [Live Coaching Session] 27.02.2024

Ever feel like your nonprofit is stuck on a treadmill, working hard but not seeing the results? In a recent coaching session, Mary shared struggles common among nonprofit leaders. This episode focuses on the transformative power of professional development, particularly in major gifts fundraising. We explore skill-building, embracing a growth mindset, and making strategic investments in your team...

80. [Client Success Story] The Nonprofit Growth Playbook with FOTCOH's Nathan Ruby 20.02.2024

Meet Nathan Ruby, the Executive Director of Friends of the Children of Haiti (FOTCOH). He's a brilliant fundraiser and longtime client, and today he's sharing how our work together moved his organization from $200,000 annually to $800,000 (even with a small team)! We dig into, marketing, operations, and fundraising have led to a significant boost in donor engagement—demonstrating the und...

79. Boosting Fundraising: Choosing Between a Coach vs. Consultant 13.02.2024

Are you struggling to secure the funding your organization needs or ready to scale past last year's revenue? Wondering whether a coach or a consultant can help you break through those fundraising barriers? This conversation is for you! We'll dissect the roles of coaches and consultants and how they can specifically tackle your nonprofit's challenges. Whether it's donor fatigue,...

78. [Client Success Story] How Wendy Faust Doubled Her Fundraising Goal 06.02.2024

Meet Wendy Faust, the driving force behind the Live Like Lou Foundation and a remarkable client who's shown up with bold and courageous action.  Wendy shares not only how she met but doubled her fundraising goal without breaking a sweat!   Wendy boosted donor loyalty and fundraising success by using email marketing to increase her revenue, loyalty, and storytelling.  She lets us in on the sec...

77. Psychology of Inspiring Action: The Role of Audience and Influence 30.01.2024

Let's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation.  The key to this transformation was shifting the target audience, but influence played a pivotal role.  But audience alone isn't the whole story. The colossal revenue spike was driven by the potent for...

76. Behind the Scenes: What Your Ideal Supporter Really Thinks About Giving 23.01.2024

The last 2 months of the year are the most revenue-generating of the year… but you’ve also trained your donors to show up those last 2 months of the year. What if you created a more sustainable revenue stream year-round?   In this episode, I'll cover: Direct Mail: We'll discuss why it's still a vital tool. Online Fundraising: We'll explore why it's a must, but often not do...

75. Talent vs. Tenacity: The Hidden Path to Sustainable Success 16.01.2024

Consider this: the natural tendency for things is to atrophy over time if we don't actively engage with them. The notion that it all happens effortlessly is one of the biggest misconceptions out there. To ensure sustained growth, consistent effort is an absolute necessity. Don't allow things to wither away; instead, embrace the challenge and commit to ongoing action. And here's the...

74. Building IRL Connections: Hinge's $1 Million Grant for Social Impact 09.01.2024

I'm thrilled to welcome Josh Penny, Director of Social Impact at Hinge,  to discuss the importance of in-person connections today and Hinge's "One More Hour" initiative which is investing $1 million to strengthen communities. The U.S. Surgeon General's warning on the loneliness epidemic and its impact on Gen Z is discussed. We also spotlight ideal nonprofits that should ap...

73. Transitioning from Toxic Nonprofit Jobs to Freelancing Freedom with Holly Rustick 02.01.2024

Ever felt the burnout creeping in after countless hours of dedicated nonprofit work? What if there was a way to channel your passion for change-making without sacrificing your mental health and job security? Join us to rethink your role in the nonprofit world with expert grant writer, podcast host, and coach, Holly Rustick, as we pull back the curtain on the often unacknowledged realities of toxic...

72. Momentum Makers: 12 Lessons for Social Impact 26.12.2023

I'm sharing a complete guide of 12 transformative lessons—to propel you forward into the coming year. We'll delve into what sets apart the most successful nonprofit leaders and changemakers.  Have you ever felt the weight of judgment while promoting your cause or felt frustrated by revenue plateaus or a failed campaign? Let's navigate through these hurdles together, exploring strate...

71. How to Handle the Biggest Challenges Nonprofit Leaders Face 19.12.2023

Today I'm sharing an interview every mission-driven leader needs to hear. We dive into the hurdles leaders often face – juggling time constraints and securing vital funding. I'll share from my own experience how an entrepreneurial mindset and a positive approach help navigate these complexities. Thanks to our friends at Your Path Nonprofit Leadership Podcast for letting me share this con...

70. Hidden Revenue: Engaging Repeat Customers and Forgotten Prospects 12.12.2023

PSA: You're leaving money on the table by overlooking repeat customers, donors, or forgotten prospects!  We're breaking free from the myth that these groups have exhausted their ability to contribute and demonstrating how reaching out can unlock new revenue streams for your nonprofit.   Listen to find out the power of an abundance mindset, and the art of making your asks without apology....

69. Do This Before Your Next Campaign 05.12.2023

 What if there was a proven method to prime your audience for a successful campaign or launch? In this episode, I share the difference (and simple change) to do before your next online campaign. You'll also hear what to do when things don't go as planned (pivot!) and how to find ways to improve and adapt. As I navigate the challenging world of fundraising, I cover everything from handlin...

68. The Paradox of Action: When Effort Doesn't Equal Results 28.11.2023

Picture burning dinner two nights in a row, not from distraction but due to negative mental chatter. In this episode, I share how our thoughts can shape our outcomes. We explore the hurdles of energy inertia that hinder our goals and offer simple ways to ease stress, like a mindful walk or uplifting music. Discover how to overcome resistance and savor the journey toward success.  We get candid abo...

67. Shrinking to Standing Tall: Find Your Inner Power 21.11.2023

Do you ever find yourself shrinking to fit into the world around you? I'd like to share with you one of my personal stories, my journey through 'shrinking'. You'll hear me drawing parallels between the life of a hydrangea in my garden and our lives, especially as social impactors, revealing how we often shrink into the background, surrendering to the fear of judgement. Join me...

66. Energizing Self-Talk: Overcoming Resistance for Purposeful Action 14.11.2023

Are you ready to shatter the glass ceiling of your comfort zone? Brace yourself as we take you on a riveting journey toward growth and success in our new episode. We explore the power of mindful self-talk and its incredible ability to shape our motivation. Be prepared to dissect that persistent voice that tells you 'I don't want to do this' and discover how to transform it into an e...

65. Introvert's Guide to Selling, Marketing, and Scaling 07.11.2023

Do you ever feel like selling has to be a high-pressure, uncomfortable interaction? What if I told you it could be more like an inviting conversation?   Today I'm sharing my interview with my good friend, Holly Rustick from the Grant Writing and Funding Podcast where we dismantle the traditional notions of marketing and selling. We share our personal tales from the entrepreneurial trenches. F...

64. Cracking the Code of Motivation: Cultivating Donor and Volunteer Loyalty 31.10.2023

Ever wondered what separates successful nonprofits from the rest when it comes to retaining volunteers and donors? Join me as we unravel the secrets behind their success in the world of nonprofits. In this candid conversation, we delve deep into the motivations that drive volunteers, donors, clients, customers, and members to take action, renew their commitments, and become enthusiastic supporters...

63. The High Impact Approach: Low Effort, Big Results in Life and Business 24.10.2023

Picture this - you're standing in front of a freshly painted front door. It might not seem like a big deal at first glance, but today, we're going to shatter those expectations. We're diving deep into the surprising power of taking small actions that yield huge results. In this episode, we'll explore the fascinating philosophy of high impact, low effort, and how it can revoluti...

62. 10 Hidden Keys to Make Events Engaging and Profitable 17.10.2023

What if you could discover how to craft experiences that leave your supporters, donors, and attendees more connected, more engaged with your mission?  In this captivating discussion, I unveil the secrets to creating events that deeply resonate with your audience. I explore the art of infusing the heart and meaning of your event into every aspect, from captivating programming to vibrant lineups. I...

61. The Major Gift Ask: Courage, Conviction, and Creativity in Fundraising 10.10.2023

Do you ever find yourself wondering how to define a major gift, or how to identify potential donors? We're demystifying major gifts, discussing the criteria to identify prospects, and how to cultivate these into significant contributions for your organization. Notably, we will address common misconceptions about major donors and emphasize the importance of building meaningful relationships be...

60. 5 Ways to Rev Up Funding This Year End 03.10.2023

Ready to boost your nonprofit's funding? Feeling a bit stuck? Join us for a practical journey where we explore effective strategies to enhance your organization's growth. We'll dive into donor relationships, peer-to-peer fundraising, and leveraging virtual events in today's digital landscape. Gain valuable insights to personalize donor experiences, improve your online fundraisi...

59. Embracing Social Entrepreneurship: Fear, Funding, and Digital Advocacy 26.09.2023

Navigating social entrepreneurship can be as tough as finding your way through a maze. Together, we'll explore the world of nonprofits, uncovering the emotions that hold us back—fear, stress, and pride. But it's not all gloom; we'll also emphasize cherishing the journey, not just the destination. It's time to face those fears because success awaits. Imagine boosting your fundin...

58. From Cold Outreach to Champion Influencers: Unlocking Donor Motivation 19.09.2023

Are you ready to tap into the power of human connections and cold outreach to fuel your fundraising efforts? You've landed in the right place. In this enlightening conversation, we unravel the psychology behind why people give to charities, fundraisers, and causes. We share how harnessing the concept of reciprocity can significantly boost your fundraising efforts and how to build a 'Soci...

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