Christina Tzavaras Edwards
Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast
Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required. Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.
Author
Christina Tzavaras Edwards
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
107: Peer-to-Peer Fundraising: Your Path to Winning Big feat. The Kyle Pease Foundation 20.08.2024 40:31
The Kyle Pease Foundation has been on my radar for a very long time as a Georgia native and as someone who notices when a nonprofit is just doing it right. Because of this, I’m so excited to have Zach Watson, the Operations Manager at the Kyle Pease Foundation with me today on the podcast. The purpose of the Kyle Pease Foundation (KPF) is to improve the lives of individuals with disabilities throu...
106: Influencer Marketing: What it is and why you should be using it 13.08.2024 27:16
Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target a...
105: Choosing to be the Hero Rather Than Wallowing in Resignation 06.08.2024 26:32
I’m coming to you after just arriving home from my month-long trip to Panama, blending remote work with family vacation. I thought I would share the mixed reactions we received about our adventure and relate this to how organizations often face skepticism when trying new ideas. The main theme revolves around the concept of how thoughts become our reality and how our beliefs drive our actions towar...
104: Crafting Meaningful Events: Neuroscience, Storytelling, and Fundraising with Joey Goone 30.07.2024 47:21
In this episode, I had the pleasure of speaking with Joey Goone from Utopia Experience, an event management company for nonprofit organizations. From the beginning of our conversation, we explore how neuroscience and psychological safety play pivotal roles in creating memorable and impactful events. Joey shares his unique approach to using technology as a conduit for deeper connections and how imp...
103: Master Grant Writing with These Strategies from World-Renowned Grant Writing Expert, Holly Rustick 23.07.2024 36:14
I’m excited to have a repeat guest on the show today, Holly Rustick. Holly’s previous episode where she told us how to transition from your toxic nonprofit job to freelancing freedom is one of our most downloaded episodes, so I’m happy to have her back on to dig a bit deeper into her expertise of grant writing. In our conversation, we discuss the significant advantages of hiring freelance grant wr...
102. Discover Your Differentiator: How to Make Your Nonprofit Stand Out 16.07.2024 21:52
Recently I’ve had several calls with different service providers and tech companies to potentially partner with their service or tool. In these conversations, my goal is to see if this is a fit for anyone in my community? Is this a fit for any of my clients? Do my clients need to know about this? Will this make their life better? But what I’ve found is that when I ask what makes their company A di...
101: Revolutionizing Board Engagement and Fundraising with The Nonprofit Fixer, Sean Kosofsky 09.07.2024 35:15
In this episode, I’m excited to welcome Sean Kosofsky, known as "The Nonprofit Fixer," to discuss the crucial aspects of nonprofit board management. With over 30 years of experience in various nonprofit roles, Sean shares his insights on improving board engagement and fundraising efforts. The conversation covers the importance of having all board members involved in fundraising and donat...
100. Celebrating 100 Episodes: Top 10 Lessons for Nonprofit Success 02.07.2024 30:56
In this special 100th episode, I’m so excited to share ten powerful lessons and trends that I’ve observed among successful organizations, leaders, and social entrepreneurs over the past year and a half. These insights are designed to help you elevate your revenue, visibility, and overall impact. From the importance of partnerships and unwavering belief in your mission, to the need for faster donor...
99. Maximizing Donor Engagement by Challenging Assumptions 25.06.2024 21:48
In this episode, I’m exploring the impact of negative thoughts and assumptions on nonprofit marketing, fundraising, and how you view the world around you, and your possibility for success. Drawing from Jay Shetty's insights at a recent conference, he shared that 80% (of our 60,000) daily thoughts are negative and want to discuss how this mindset can hinder your professional and personal growt...
98: Influential Storytelling: Revolutionize Your Communication with Mike Ganino 18.06.2024 41:26
You’re going to love this episode today with Mike Ganino, a public speaking, storytelling, and performance coaching methodology. He is so good at his craft and that shines through throughout the whole episode. There were a couple moments where I was blown away at his ability to take a story and run with it as he related it to the practice of public speaking and/or making the ask. As you listen thr...
97: Channeling Unwavering Belief to Accomplish Your Goal 11.06.2024 20:42
Recently my neighbor lost their escape artist cat, and you’re probably already wondering what this has to do with your nonprofit. Well, right after their cat went missing, they stepped into this unwavering belief that they’d find him (or her?), and it’s really blown me away and reminded me of how we need to be showing up for our organizations, our donors, and our mission. For a month, my neighbors...
96: How to Monitor the Health of Your Organization with Stephanie Skryzowski 04.06.2024 49:54
Recently I was on The Prosperous Nonprofit podcast with Stephanie Skryzowski and I knew I wanted to continue the conversation over here on The Purpose & Profit™ Club. Stephanie Skryzowski is a visionary Chief Financial Officer who helps nonprofit leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100...
95: [Training Replay] The #1 Shift to Make to Your Lead Gen & Ask Process 28.05.2024 28:46
I recently hosted an advanced training that was all about the number one shift to make to your lead gen and outreach strategy, and the conversation and the coaching ended up being so good that I knew I had to share some of it on the podcast today. So if you hear some prompts happening in the recording, that's why. We had a live group on and one of my clients graciously said we can share her c...
94: Donor Advised Funds: What they are and why you need to know about them with Mitch Stein 21.05.2024 42:36
Donor Advised Funds… maybe this topic you haven’t heard of, or maybe it’s something that exudes a bit of an eye roll. Mitch Stein, Head of Strategy at Chariot, is joining me today on the podcast to flip what you think you know about Donor Advised Funds (DAFs) upside down. He says, “... being more engaged with DAF fundraising is critical. If you're not presenting this to your donors you’re 10...
93. Sneak Peek: The Profitable Partnerships Challenge 14.05.2024 16:44
Recently I hosted a 3-day challenge called The Profitable Partnerships Challenge and it was pretty epic. So, what we're doing today for the podcast is pulling out some of the juiciest parts of the challenge for you, and a highlight on today’s episode. It's the first time that I've posted anything like this before, but I think you’ll still find a lot of value in it. This episode (and...
92. Soothe Your Stress With Havening® and Iffermations feat. Karena of Hello Inner Light 07.05.2024 42:20
Today's guest is a real treat, I'm so excited to welcome Karena from Hello Inner Light to the podcast because l've been a big fan of her work for a while. If you have ever tried meditation, affirmations, or thought work and felt like something was missing, you're really going to love today's episode because of the way that Karena teaches this process of somatic healing and...
91. The 2 Tried and True Things to Help Your Organization Grow: Prospecting & Outreach 30.04.2024 20:54
Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach...
90. Breaking Down the “Never Skip a Day” BS 23.04.2024 22:07
Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how...
89. Laura Belgray on Momentum, Engaging Emails, and Quieting Your Inner Critic 16.04.2024 45:03
How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find th...
88. Overestimating Yourself & Your Organization for Rapid Growth 09.04.2024 27:58
Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show...
87. Common Roadblocks to Confidently Investing In Your Nonprofit’s Growth 02.04.2024 22:31
As a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization raises $1 million+ or $20K, I hear the same issues when it come...
86. How Kathy Doubled Her Fundraising Using the Purpose & Profit Club™ Method 26.03.2024 41:36
Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support...
85. Channeling Your Main Character Energy as an Introvert 19.03.2024 22:42
The idea of Main Character Energy” is something that has become pretty prevalent and you may think that it doesn’t apply to business, especially if you’re an introvert, but I’m here today to tell you that Main Character Energy is something that you 100% should be leaning into – especially when fundraising for your nonprofit. I know that the very idea of this can feel so uncomfortable, in today’s e...
84. Courageous Codes: 3 Childhood Traits That Create Success 12.03.2024 17:09
Ever wondered how to channel your inner child's fearlessness into your professional life? Buckle up for a road trip that's as unpredictable as the path to social entrepreneurship. I promise, by the end of our journey, you'll discover the three secret traits that the most successful social entrepreneurs swear by. As we navigate the twists and turns in search of hidden antique gems, I...
83. Million Dollar Thinking: The Profit & Impact Flywheel Method 05.03.2024 36:27
Ever wondered how profit and impact work together like a dream team? Let's break it down. Dive into practical strategies with me as we explore the Profit & Impact Flywheel Method – a simple yet powerful way to boost your organization's funding, motivation, and gratitude practice. Choosing thoughts with intention and purpose is the key to your revenue and visibility goals. Don't...
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