Pure Signal

Pure Signal

Businesses are transforming at a breakneck pace. Leaders need to know the latest, but more importantly they need to understand which developments actually matter (and which don’t).Kevin Erickson, Jake Carter, and Ryan Medellin have brought their combined expertise to companies ranging from the Fortune 100 to innovative startups. Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an unpredictable future. This is Pure Signal. Brought to you by the experts at Credera.

Author

Pure Signal

Category

Technology

Podcast website

www.credera.com

Latest episode

Jun 24, 2026

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Episodes

Adopting GenAI: The good, the bad, and the ugly 25.06.2024

Junior employees are historically faster than senior leaders to adopt new technologies, but there may be some serious consequences to relying on junior leaders as a source of expertise in the GenAI space. In our latest episode of Technology Tangents, Vincent Yates ,  Jason Goth , and  Kevin Erickson , three senior leaders at Credera, breakdown a recent paper from Harvard Business School and Boston...

What CIOs should be thinking about—outside of AI 11.06.2024

In 2024, is there a world outside of AI? We're taking an ever so slight break from our regular topic of AI to discuss other topics that CIOs should be considering, outside of AI. Vincent Yates , Jason Goth , and Kevin Erickson , three senior leaders at Credera, discuss a wide range of topics related to the evolving landscape of technology and business strategy, including the move back to the edge,...

Moving beyond the POC: Enabling your AI initiatives 29.05.2024

Most business leaders are aware that if AI isn’t incorporated into their businesses, they are at risk of being disrupted and outdated shortly. In light of this, many organizations have built out proof-of-concepts for AI, but now don’t know where to focus or which ideas to take to production. From building an initial AI strategy to enabling chosen AI initiatives at scale, Credera has helped clients...

The importance of harnessing your first-party data 14.05.2024

We've heard that first-party data will be crucial for marketers with increased regulations and Google's ongoing depreciation of third-party cookies, yet many marketing leaders are still asking the questions, "am I going about this the right way?" or even, "how do I actually get started?" With this in mind, Vincent Yates , Jason Goth , and Kevin Erickson , three senior leaders at Credera, discuss t...

Who owns your AI strategy? The need to get AI governance & C-suite ownership right 30.04.2024

"Who should own AI in my organization?" It's a question our AI leaders are getting asked a lot , as organizations sort through how to structure and scale AI adoption at their organizations. With this in mind, Vincent Yates , Jason Goth , and Kevin Erickson , three senior leaders are Credera, discuss who should own AI in organizations to ensure quick, innovative, and safe adoption. (Spoiler alert–i...

How to win at the AI talent gold rush 16.04.2024

AI talent is the need of the hour. It's been a mad dash to gobble up whatever talent organizations can find, at very high costs. With such high stakes, how should companies navigate this landscape and ensure ROI on AI talent investments? Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders are Credera, deep dive into the AI talent wars. Find out more on Credera.com . Show outline: I...

Recapping the trends at CES 2024 01.03.2024

Vincent Yates and Jason Goth are back for their first podcast in 2024 and are deep diving into the trends unveiled at CES. The tech leaders share their thoughts on what trends might stick, what was truly innovative, and what was disappointing about the event.

Retooling for the AI revolution: AI’s role in shaping tomorrow’s workforce 05.12.2023

Vincent Yates and Jason Goth are joined by Kevin Erickson, Partner at Credera. The trio share their perspectives on the imperative of retooling in the face of AI and its significance for organizations across the globe. 

The big bet on generative AI: How to design profitable generative AI business models 08.11.2023

Investing in AI is a crucial business decision that can significantly impact a company's future. However, the substantial costs associated and the uncertainty of achieving profitable returns pose significant challenges. How can businesses effectively navigate this risk and make informed investment choices? In this episode of our Technology Tangents podcast, Vincent Yates and Jason Goth engage in a...

Reinventing development and testing in the age of AI 24.10.2023

In the latest episode of our Technology Tangents podcast, Vincent Yates and Jason Goth are joined by Kevin Erickson, Partner at Credera. The trio explore the transformative impact of AI on traditional development and testing processes, delving into critical questions that challenge our understanding of how software is built and validated. 

From ideas to algorithms: AI's impact on business innovation 18.10.2023

In the latest episode of our Technology Tangents podcast, Vincent Yates and Jason Goth are joined by Jake Carter, Chief Innovation Officer at Credera. In their discussion, our leaders explore the latest developments and transformative potential of AI, examining how AI is changing the game and driving innovation to new heights. 

Mind vs. machine: Unravelling AI's influence on human value 17.08.2023

As artificial intelligence (AI) continues to advance at an unstoppable pace, business leaders are being forced to think fast and act now.   In this episode of our Technology Tangents podcast, technology experts Vincent Yates and Jason Goth take us on a journey through the intricate realm of AI philosophy and dive into the profound question: can AI diminish the value of human-crafted services and p...

Code craft: Decoding the AI challenge for CIOs in the corporate realm 14.07.2023

Artificial Intelligence (AI) is continuing to evolve at a remarkable pace, revolutionizing industries and transforming how we live, work, and interact with technology. As it continues to advance and push the boundaries of what was once thought possible, how can CIOs effectively navigate the rapidly evolving AI landscape and harness its potential to drive competitive advantage for their organizatio...

Organizing intelligence: Reshaping organizations in the age of AI 14.07.2023

Artificial intelligence (AI) is significantly influencing organizational design, introducing new possibilities and reshaping traditional structures. For business leaders, this poses the question: how do you reorganize your company so that you’re getting best of breed without reinventing the wheel from the ground up?  In this episode of our Technology Tangents podcast, Vincent Yates and Jason Goth...

Unlocking Innovation: The Generative AI revolution in business 29.06.2023

As businesses continue to embrace digital transformation, the role of artificial intelligence (AI) is becoming increasingly prominent. Amongst its many applications, generative AI has garnered close attention for its potential to revolutionise various industries and unleash the next wave of productivity. But before organisations dive head first into the investment pool, is this new tool really wor...

AI vs. No Code: Higher Abstraction Tooling & Its Impact On Business 17.05.2023

Low-code tools and generative AI are revolutionizing the technology space before our eyes. As business leaders look to innovate and leverage these impressive tools, there's a lot to consider. The right solution will depend on requirements, expected development time, risk, in-house skill set, and of course, budget. In our latest episode of Technology Tangents, we are joined by Jeremiah Stone , CTO...

IoT: The Tale of Two Categories 03.05.2023

The tale of IoT growth breaks out into two categories: IoT growth in the consumer category and IoT growth for the enterprise. For the consumer, IoT products are truly transforming how people live in the 21st century. On the enterprise side, the conversation is all about productivity—how can IoT continue to create new efficiencies? Both categories drive a tremendous amount of activity, with 2022 sp...

ChatGPT May Have Ended the AI Winter: What Should Companies Do About It? 19.04.2023

As 2022 came to a close, we saw numerous companies that promised to transform an existing business with the power of AI/ML go through major rounds of layoffs and ultimately fail. The question that deserved to be asked was, "was AI failing?" Credera leaders discuss why AI technology wasn't the issue, but how many organizations were leveraging it. They share guidance on when organizations should bui...

Speed or Quality? What Are You Optimizing Your Platform For? 05.04.2023

What is your organization optimizing your platform for? While many organizations optimize for speed or quality, they may be missing a crucial third option: optimizing for the developer experience. In this episode of Technology Tangents, we are joined by special guest Michael Nygard . Michael is a seasoned technology leader who has worked as a senior technology leader for several global, Fortune 50...

Cybersecurity Considerations & The Questionable Effectiveness of GDPR 29.03.2023

The threat landscape continues to drastically expand and evolve. According to the Global Cybersecurity Outlook 2023 report, 93% of cybersecurity experts believe a geopolitical instability is likely to lead to catastrophic cyber attack in the next two years. Why are we seeing greater cyber attacks now? Who is most at risk? We break down how CIOs and CTOs should think about the current threats and w...

Google Trustbusters & ChatGPT Cont. 15.03.2023

With the recent lawsuit against Google, how should organizations react? Jason Goth and Vincent Yates discuss the implications for personalized marketing and the shift to utilizing first party data and the neutral clean rooms. They also continue the conversation on what's different about ChatGPT and share how ChatGPT is similar to boxed cake.

ChatGPT vs. The Law: The Legal Implications of AI 01.03.2023

While AI has existed for decades, it's scope and application have greatly expanded in recent years--and it's raising all kinds of new ethical and legal questions across the globe. The creation of AI-generated images and text (like ChatGPT and Galileo AI ) is leading to legal issues involving patent and copyright law, and ethical issues that haven't fully been addressed by courts and legislators. T...

ChatGPT: The Future of Search and Work? 15.02.2023

Credera leaders react to the Cobol crisis, discuss what's different about Open AI's ChatGPT tool compared to other conversational AI, and share their two sense about the pros and cons of freelance tech work.

Is Innovation Dead? (CES & Macroeconomic Trends) 01.02.2023

Credera leaders evaluate the technologies unveiled at CES, discuss the challenges to creating innovative ideas and work in 2023, and dabble in several other topics related to the current state of the global economy and how that impacts business leaders. 

Reviewing 2023 Technology Predictions 18.01.2023

Credera's Chief Data Scientist and Chief Technology Officer dissect the 2023 tech predictions from leading analyst firms like Gartner, Forrester, and IDC, and share their opinions on the predictions. Gartner Tech Predictions Forrester Tech Predictions IDC IT Industry 2023 Predictions

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