Pure Signal

Most organizations know they need to act on AI, but they're layering agents on top of broken processes and hoping for the best. On this episode of Pure Signal , hosts Ryan Medellin and Kevin Erickson sit down with Beth Anne Wilhelm, Chief Architect & Pre-Sales Lead at Credera, and Aaron Grotzinger, Partner & Energy Sector Lead at Credera, to talk through what it actually takes to orche...

The biggest barrier to transformation isn't the technology; it's the humans who have to live with it. On this episode of Pure Signal , hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Cale Maxwell, CEO of Credera Oceania, to talk through what leading change really looks like when change fatigue is already setting in. Cale shares why operating model design should come befo...

Building a go-to-market plan is more than having the right strategy; it’s about having the discipline to see it through. On this episode of Pure Signal , hosts Ryan Medellin, Kevin Erickson, and Jake Carter sit down with Nancy Newell, Head of Public Sector Industry Growth at Credera, to talk through what it actually takes to build something and make it stick. Nancy walks through her five-pillar go...

Every year, conferences like Adobe Summit flood marketers with new product announcements, but the harder question isn't what's coming; it's whether your organization is set up to use it. On this episode of Pure Signal , hosts Ryan Medellin and Kevin Erickson sit down with Todd Schwarz, Credera's Global Digital Platform Lead, to talk through what Adobe Summit revealed about where en...

Most organizations treat compliance as a checkpoint at the end of a transformation journey. In highly regulated industries like healthcare and pharma, that approach slows things down and creates churn. On this episode of Pure Signal , hosts Ryan Medellin and Kevin Erickson sit down with Sajid Sayed, Director of Digital Acceleration in the Healthcare industry, to explore what it actually looks like...

Conference season is back. But, for enterprise leaders, the real challenge isn't finding events to attend; it's knowing whether the investment is actually worth it. On this episode of Pure Signal , hosts Kevin Erickson, Jake Carter, and Ryan Medellin break down how to build a smarter conference strategy in 2026, from choosing the right events to turning attendance into measurable outcomes....

As we wrap up Q1 of 2026, it’s time to identify what is driving real progress in the current market. In this episode of Pure Signal , the team reflects on the shift from long-term transformation planning to immediate execution and what that means for leaders operating in an increasingly complex and uncertain environment. As Kevin Erickson, Jake Carter, and Ryan Medellin unpack the start of the yea...

Just as AI innovations are redefining software as we know it, modern businesses are closing the gender gap and redefining leadership to match.  On this episode of Pure Signal , the team celebrates International Women’s Day by exploring the exciting momentum surrounding the gender shift felt throughout the industry alongside sobering realities still facing women in tech today. Hosts Kevin Erickson...

In today’s world, commerce has evolved from just a channel to the connective layer between CX, retail media, data strategy, and business growth. On this episode of Pure Signal , the team is joined by Credera Partner and Global Commerce Lead Olin Moran to explore how modern commerce is now being redefined by robust orchestration, AI, and the rapid expansion of retail media networks.  Hosts Kevin Er...

What and who will ultimately determine the real value and potential risks that follow the rise of AI? In this episode of Pure Signal , the team dives into why trust has emerged as a defining factor in AI adoption and reaction as organizations move from experimentation to scaling their real-world usage. Joined by special guest and Credera Partner Ellen Gates, hosts Kevin Erickson, Jake Carter, and...

What’s powering real progress in 2026? In this episode of Pure Signal, the team highlights the stark shift from AI experimentation to execution, and what that means for leaders navigating complexity, change, and transformation. As Kevin Erickson, Jake Carter, and Ryan Medellin reflect on the early signals of the year, they explore how AI strategy is maturing, why MVPs have replaced pilots, and whe...

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are at CES this week bringing you special minisodes that feature insights into the latest tech innovations and key event takeaways. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are at CES this week bringing you special minisodes that feature insights into the latest tech innovations and key event takeaways. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are at CES this week bringing you special minisodes that feature insights into the latest tech innovations and key event takeaways. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are at CES this week bringing you special minisodes that feature insights into the latest tech innovations and key event takeaways. Check back throughout the week for more!

What will separate AI winners and losers in 2026? In this episode of Pure Signal , the team looks ahead to a year where human-AI collaboration, organizational redesign, and platform consolidation will define businesses looking to make the most impact. As they prepare for CES in January, Kevin Erickson, Jake Carter, and Ryan Medellin reflect on what’s emerging across industries and what leaders nee...

The Pure Signal team has been busy this week in Las Vegas at AWS re:Invent 2025, and today they’re back to wrap it all up with a recap and reflection. Kevin Erickson and Ryan Medellin are joined by Credera’s Global Chief Digital Officer, Phil Lockhart to talk about what they loved from the event and how it sets us all up for 2026. This episode unpacks a week of conversations with clients, partners...

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are on the ground at AWS re:Invent this week bringing you special minisodes, featuring interviews with industry experts, key event takeaways, and more. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are on the ground at AWS re:Invent this week bringing you special minisodes, featuring interviews with industry experts, key event takeaways, and more. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are on the ground at AWS re:Invent this week bringing you special minisodes, featuring interviews with industry experts, key event takeaways, and more. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are on the ground at AWS re:Invent this week bringing you special minisodes, featuring interviews with industry experts, key event takeaways, and more. Check back throughout the week for more!

Pure Signal podcast hosts Kevin Erickson, Jake Carter, and Ryan Medellin are on the ground at AWS re:Invent this week bringing you special minisodes, featuring interviews with industry experts, key event takeaways, and more. Check back throughout the week for more!

What can a year of AI acceleration, shifting priorities, and bold bets teach us about the future of work? In this episode of Pure Signal, the team looks back on 2025 to reflect on the lessons that will shape 2026. As AI moved from hype to impact, Kevin Erickson, Jake Carter, and Ryan Medellin unpack what changed in the way companies operate, how teams collaborate, and what clients now expect from...

Can your enterprise stand out when everyone is using the same AI tools? In this episode of Pure Signal , the team explores how to achieve real differentiation and why bold, strategic thinking is more critical than ever before. As AI becomes standard across tech stacks and workflows, Ryan Medellin, Kevin Erickson, and Jake Carter challenge listeners to go beyond task automation. They discuss how co...

How do you get bold ideas approved as budgets get smaller and plans face higher levels of scrutiny? In this episode of Pure Signal , the team unpacks what it really takes to earn leadership buy-in for AI and innovation initiatives. As enterprises race to release their great next product, Kevin Erickson, Jake Carter, and Ryan Medellin unpack how leadership teams are balancing bold ideas with operat...