Public Sector Marketing Show

Like every other part of society, the charity sector has been significantly impacted by the pandemic.  But how can they bounce back and what role does digital marketing play in digital fundraising and public engagement? In this episode I take a closer look at the role of charity communications in a post-COVID world.  How to engage workplaces and the public in your charity events  Ho...

We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK. DID YOU MISS THE SUMMIT? WHY NOT GET OUR ON DEMAND TICKET. FIND OUT MORE HERE. To...

“Scientists are observing changes in the Earth’s climate in every region and across the whole climate system. Many of the changes observed, such as continued sea level rise—are irreversible over hundreds to thousands of years.” This is the damning conclusion of the Intergovernmental Panel on Climate Change (IPCC) in its most recent report. IPCC is the UN body for assessing the science related to c...

Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up.  The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in...

You know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation.  In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketi...

As a former broadcast journalist, I also seek out the real story. What is at the heart of an issue, a success or a stalemate situation. My journalistic instinct and skills have served me very well throughout my career but in particular in my work as a public sector marketing coach, consultant and trainer.  When you think like a journalist you are considering:  What’s in the public intere...

I’ve been podcasting and publishing this show for six consecutive months. I’ll be honest it’s a big commitment to host a weekly social media show and podcast, but I understand the value of long-form content marketing and the value it provides to my community. Joe Pullizi says that most creators give up after six months, when in fact it takes 9-15 months for your content marketing tribe to build an...

Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford.  This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what doe...

One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector a...

The Facebook dilemma over organic reach is one that really challenges marketers. Is it still relevant and what do we do about the organic reach problem on the platform?  Coming up in Episode 23 of the Public Sector Marketing Show: The role of Facebook in Public Sector Marketing in 2021     How to increase organic reach  We’ve got our first subscriber question for the...

If trust and transparency is the number one currency in the digital age, then reputation management has to be a close second. The value of your online reputation is directly linked to the level of public trust in your public sector or government agency. So it’s worthwhile putting a focus on it Coming up in Episode 22 of the Public Sector Marketing Show: The role of digital communications in reputa...

A study of social media use among 736 local, state, and federal government and public sector agencies in the USA provides the very first study of how America's public sector is using social media to engage citizens and promote public trust.   The State of Social Media in the Public Sector [USA EDITION] follows a number of similar studies in Ireland and Australia conducted by Irish author and...

Social media is no longer the poor relation of traditional communications. It should be front and centre of your corporate plan.  Coming up in Episode 20 of the Public Sector Marketing Show: Why social media needs to be managed  Social media will not work if you adopt a broadcast-only strategy  I interview Erinn Dhesi, Social Media and Content Manager for AgoraPulse UK and Ireland D...

COVID-19 presented government and public sector agencies with some of the greatest challenges of the modern era.  But in this episode I’m going to share real-life case studies of how agile they proved to be. And also, how in the absence of a vaccine, they succeeded in containing a virus and winning public trust with digital communications.  Coming up in Episode 19 of the Public Sector Ma...

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy.  Content is the sweet spot between your goals and a citizens need.  Content is the bridge that builds public trust. ...

A 2018 McKinsey report states: “When government agencies offer a better customer experience, they deliver measurable impact across multiple priorities. Public-sector leaders should pick their spots and be bold.” Coming up in Episode 17 of the Public Sector Marketing Show: What is social customer care in public sector?   Five key social CX trends in 2021  I interview Russel Lolacher,...

Digital marketing and social media causes huge overwhelm. I need to just call that out before we get started.  But stick with me as in this episode I’m going share my content marketing hacks which you can use to help you work smarter not harder. Design a seamless content plan without spending weeks on content creation.  In fact, follow this episode and you can win back a day a week!&nbsp...

Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most.  Twitter is now 15 years old but it has grown into so much more than just a text-based Tweeting platform. Over the past ye...

Would you consider yourself digital and social media savvy? Or does digital and social media marketing scare you?  Right now, you might feel behind the digital transformation curve and hindered by the delivery of effective digital communications in your organisation.  But let me reassure you, you are only missing 10% of what you need. You have 90% - which means public sector instinct, un...

COVID-19 has resulted in mass digital workplaces, that is, people working from home. So how do you manage a remote team and maintain good internal communications, motivation, and inspiration? In episode 13 I discuss: The role of internal communications in the digital workplace;  Keeping your workforce engaged in a hybrid working environment;    A guide to internal communications in...

Data-driven marketing is used widely in the private sector but not so much in the public sector.  In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss:  What is data-driven marketing?  Why government and public sector agencies should be leaning into it  How d...

Instagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply visual storytelling to now becoming a short-form, long-form and live video platform where users are spending an average of 28 minutes per day. But of course this could be way more for some of us if we...

Events have gone online but a year into coronavirus, we are trying to come up with innovative ways to engage a Zoom-fatigued public. So in this show, I’m going to share creative and innovative ways to host virtual events. Coming up on the show: Why virtual events deliver a great return on your digital marketing efforts 12 virtual event ideas for government and public sector My top virtual event to...

Right now, government and public sector need more digital marketing skills in-house. If you are listening to this podcast then you may be an existing public servant seeking a promotion or somebody who would like to get a job in this sector. Coming up on the show: The digital skills required in public sector How to prepare your LinkedIn profile and CV How to prepare for a public sector digital mark...

Podcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or public sector marketing pro and you want to build a tribe invested in your messaging, then keep listening.  In 2021 podcasting is becoming mainstream. 70% of the US population listens to podcasts. O...