Public Sector Marketing Show

Imagine if you could access every public service online. Imagine if this was supported with great social customer service.  Where required you could also make an appointment any time with a real human.  Imagine if you had access to the data to inform decision-making when interacting with any public service.  In today’s episode I explore digital government and how and why this will t...

Special Episode to Share our New News! Today’s show is a bit different to our other 55 episodes.  In this episode I wanted to share our news with our loyal listeners, viewers and followers.  In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diversify my business by going niche and af...

In this week’s episode I’m reviewing the digital trends of 2022. It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media.  The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports. In episode 55:  The social media landscape in...

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector? In a recent Gartner poll, 82% of company leaders said they plan to allow employees to  work from home part of the time.  But concerns over maintaining company culture put the priority at three days a w...

But does your department or agency have an innovative culture and mindset? In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins.  Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative when it comes to content format and distrib...

Today we are going all into Instagram Reels and find out why and how to master them in 2022.  Did you know that Reels receive more engagement than regular video content at a rate of about 22%.  They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence.  Coming up in today’s show Why Reels are important in your social media strategy&nbsp...

I’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important. But what if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder? In my view you can. And in fact, I would a...

Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns. It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing. It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels...

Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺ I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating.  In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the ecommerce world, more and more people are s...

Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today.  In Episode 48 of the Public Sector Marketing Show...

In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful. You don’t need to implement all updates but you should be aware of the changes. I’m joined by Andy Lambert from ContentCal to take us through this month’s news and feature updates on the social networks...

The UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits. There is no doubt the pandemic parachuted government’s and their agencies into the social media spotlight, but how do you approach social media and digital comms as a government entity – whether national, federal, local government or a public sector body?...

It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro . I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing.  Coming up in Episode 45: Why I am writing the handbook...

Happy New Year and welcome to Season 3 of the Public Sector Marketing Show. Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hearing from your public sector peers and subject matter experts for this series.  I’m starting the year and Season 3 with a solo show.  Coming up in the first episode of the Public Sector Marke...

COVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage.  So coming up in the last Public Sector Marketing Show of 2021: The public expect their public services online  Looking ahead to 2022, it’s showtime for public sector marketing pros as more strategic content planning will serve...

Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve. But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients.  So coming up in tod...

Welcome to the Age of Insight, when data informs action. Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner.  In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communicat...

It’s that time of year to share my social media predictions for 2022. But my predictions are specifically aimed at those of you working in government and public sector. Coming up in today’s show. Are you a social media savvy public sector pro? Find out! 10 social media predictions for public sector  We end the year looking at the state of social media with Andy Lambert of ContentCal as we bri...

The world is changing so fast! But did we see the Metaverse coming? The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Meta and introduced us to the new world of Metaverse.  So, coming up in today’s show: > What is Meta? > How will Meta changes affect public sector marketing? > What is the Metaverse? >...

One of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality.  So, coming up in today’s show: The risks that you might f...

Culture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms? It means it will slow you down but also unravel a great strategy.  In today’s episode I’ll share my thoughts on: Why culture is critical to successful digital comms  The 7S Approach To Embedding a Culture of Digital Communications Transform...

You might be of the opinion that the social media universe is largely unregulated. We have all witnessed or experienced how nasty this digital landscape can get. So, I wanted to ask the question: “Has the law caught up with social media evolution?”  In today’s show, I’m going to explore the very many answers to that question.   In today’s episode:  Social media can be a lawless...

I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content.  But in creating those audits, I often do a comparative analysis with similar organisations in that sector.  This is when the mood dips and 'comparisonitis' sets in....

The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions.  It got me thinking. What role can the government and public sector, stakeholders, and citizens play in disrupting misinformation online? So, I decided to dedicate an episode to it.  Coming up...

It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media.  I wanted to record this show to share with you what is working on each social network right now.  So this is a solo show and it’s going to be very tactical.  Coming up in this episode:  Facebook’s features you should priorities  Why you should re-think your...