Public Sector Marketing Show

In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. Join me as I sit down with Sally Murphy, the founde...

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you get immediate results. But like any drug, there must...

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy. Influencers continue to influence online, podcasting is growing, TikTo...

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️ 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those trends that give rise to the new skills we...

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022. I share my interview from the audiobook launch...

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode #76 Why public sector leadership need to role model great digital communications The social media man...

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! Coming soon is the accompanying audiobook. To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook. So, sit back and enjoy the introduction and Chapter 1. If you are interested in buying a copy of Public Sector Marketing Pro, p...

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report , changes to the global climate are intensifying rapidly. So it got me thinking. How much carbon am I emitting from my digital activity? Then I thought you would like to know more about this topic too. So, as we all try to positively contribute to climate chan...

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline? But is it changing? Estonia is a European leader is eGovernment and has been for almost a decade.  We are playing catch up in Ireland, but so are many countries.  But the pandemic has expedited digital transformation by a decade and gover...

I’m excited for you to be the first to know who our 2022 Public Sector Digital Marketing Summit speakers are. Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend in-person or online. Throughout the day the audience, you, will be central to discussions. So it’s a great opportunity to be inspired to impact online with influence and confidence. --- WIN Our Weekly Show Pri...

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your content marketing?  Is the overwhelm of social video taking its toll? I see you, but I got your back. I’m excited to share the news that we are Brand Ambassadors for Adobe Express! What does that mean? Basically, NEW FREE trainings for you, from me and m...

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online. This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters. The YouGov survey...

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted.  In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it. As marketers and comms professionals you’re probably feeling adrift watc...

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it.  But how well you do it will be the difference between a sustained public backlash or general public buy-in.  With the citizen expecting timely truths and demanding transparency i...

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds.  So how do we separate...

How can government or public sector agencies get high engagement on social media that is both positive and proactive?  Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers.  So, if yo...

Social media is the number one topic that public sector pros want to discuss with me.  From how to develop a strategy to how to manage a crisis and everything in between.  So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications.  In this show I’m making a case for social media as a superpower to drive...

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives. In today’s show I am sharing a story that epitomises just that. From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daughters while her husband stays to fight for his count...

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors. Often there’s a fine line between freedom of speech and hate speech. But both are not two sides of the same coin.&n...

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world! Twitter is a powerful PR war room platform and crises are won and lost there. In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me. Coming up in this episode: Let’s talk about...

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy.  I share the innovative projects we are working on with our public sector clients  A digital transformation strategy  I in...

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service.  But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light.  Coming up in today’s show: What is digital diplo...

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!  I will discuss ethical and unethical marketing practices.  The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically.  And what about government and public sector – is marketing really r...

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media. Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm shar...