Public Sector Marketing Show

I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant. In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of radio 81% of people in Ireland listen to radio eve...

I recently came across a study from Sprout Social in 2016 that inspired this episode. Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line. But I’m here to dispel that study! Coming up on the show: My column goes deep into why government and pub...

It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations. This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications. Coming up on the show...

What is your organisation’s instant response when you are faced with negativity on social media? Do you even react? Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth. In this episode I discuss: How to handle negativity and trolling on social media Why you shouldn’t build your strate...

Are you a CEO or a senior leader in government or public sector? What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play? My own view is that it’s not a question ‘if?’ but ‘when and how’? In this episode, I’m going to explore this topic in greater detail.   I’m...

Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media. In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’ In episode two of The Public Sector Marketing Show I share the trends, tactics and...

In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector. Featured in this week's episode: Joanne's Column: Why social media influence in public sector matters Consulting: How to measure social media influence in the public sector Case Studies: Public sector pros who are leading the influence charge in their respective sector acro...

Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute . Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on  YouTube  or  Facebook . The podcast has four key s...

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking. Coming up in the show: Why you must put trust at the centre of your digital communications strategy. Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age...

Hello and welcome to The Public Sector Marketing Show! A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                             &...

Welcome to Episode 1 of The Public Sector Marketing Show! A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                           ...