Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor...

Send us a note about this episode. We'll reply and thank you on a future episode For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidabl...

Send us a note about this episode. We'll reply and thank you on a future episode Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the...

Send us a note about this episode. We'll reply and thank you on a future episode The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Listen For 4:21 The Importance of ESG in Asia Pacific 7:50 The...

Send us a note about this episode. We'll reply and thank you on a future episode Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur in its absence, driven by personal gr...

Send us a note about this episode. We'll reply and thank you on a future episode There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettable” “Sorry but we have the right to do it and we reserve the right to do it again” Sometimes a bad apology is becaus...

Send us a note about this episode. We'll reply and thank you on a future episode The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation. What does that mean for budgets in 2...

Send us a note about this episode. We'll reply and thank you on a future episode Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences? But is that satisfyin...

Send us a note about this episode. We'll reply and thank you on a future episode In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue. And another said the tell-all moment w...

Send us a note about this episode. We'll reply and thank you on a future episode There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a cohe...

Send us a note about this episode. We'll reply and thank you on a future episode This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or the...

Send us a note about this episode. We'll reply and thank you on a future episode Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic illness...

Send us a note about this episode. We'll reply and thank you on a future episode Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples: George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "mis...

Send us a note about this episode. We'll reply and thank you on a future episode The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technol...

Send us a note about this episode. We'll reply and thank you on a future episode This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022.  Brad Phillips and Christina Mozaffari reveal six advanced public speaking tips – from how to present more effective slides to how to improve yo...

Send us a note about this episode. We'll reply and thank you on a future episode In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into it. Some are bold vi...

Send us a note about this episode. We'll reply and thank you on a future episode In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the w...

Send us a note about this episode. We'll reply and thank you on a future episode Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussio...

Send us a note about this episode. We'll reply and thank you on a future episode The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear. Reflect societal trends and values You’re able to actually understand more of your audience/stakeholders Involve people in appropriate settings and context Create tailored marketing content and strategi...

Send us a note about this episode. We'll reply and thank you on a future episode It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and others understand how imp...

Send us a note about this episode. We'll reply and thank you on a future episode Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to shift our pitching tact...

Send us a note about this episode. We'll reply and thank you on a future episode Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring...

Send us a note about this episode. We'll reply and thank you on a future episode An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings: When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa) The media channel being used (i.e., tele...

Send us a note about this episode. We'll reply and thank you on a future episode One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good. The first evidence of social marketing was in 1963 at the Indian Institute of Management wh...

Send us a note about this episode. We'll reply and thank you on a future episode Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important.   A 2023 Deloitte Study shows 58% of corporate affairs leaders consider data and insights to be t...