Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:  1948-59 Rosa Parks and the M...

Send us a note about this episode. We'll reply and thank you on a future episode With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the...

Send us a note about this episode. We'll reply and thank you on a future episode It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. Not only can we CREATE content, but we can also gather valuable insights into cus...

Send us a note about this episode. We'll reply and thank you on a future episode We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top.  But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with A...

Send us a note about this episode. We'll reply and thank you on a future episode This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and the...

Send us a note about this episode. We'll reply and thank you on a future episode A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline. But more and more leaders, PR pros, marketers, continue to rely...

Send us a note about this episode. We'll reply and thank you on a future episode Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it. There are many ways to interpret Web3 communications. It might include using a decentralized s...

Send us a note about this episode. We'll reply and thank you on a future episode Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward. Trust provides a sense of safety. For the last 23 years the Edelman Trust Barometer has helped leaders gauge...

Send us a note about this episode. We'll reply and thank you on a future episode If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs.  One out of every 60 words we say is umm or uhh. Interview guests will frequently ask “Could you edit all those out?”  At Toastmasters someone is even assigned to count your umms and uhhs as yo...

Send us a note about this episode. We'll reply and thank you on a future episode Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas. In this episode we chat with the Executive Editor of PR Daily, Allison Carter about: 2:43 ChatGPT – Read the article in Ragan’s 6:26 Netflix’ Passw...

Send us a note about this episode. We'll reply and thank you on a future episode We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but sometimes the person talking to us just isn’t important enough for us to care.  One form of th...

Send us a note about this episode. We'll reply and thank you on a future episode The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well. Common criticisms: Too linear Imply a finite end Focus on conversion Rely on abundant attention  Are funnels...

Send us a note about this episode. We'll reply and thank you on a future episode In this age of misinformation and disinformation we can all agree lies and deception are bad right?  Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust. Four Behavioral Science studies done through the Wharton School at t...

Send us a note about this episode. We'll reply and thank you on a future episode Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications, are changing fast. Our clients still need us to help them strengthen their brands, make b...

Send us a note about this episode. We'll reply and thank you on a future episode According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media.  The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness thi...

Send us a note about this episode. We'll reply and thank you on a future episode In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who t...

Send us a note about this episode. We'll reply and thank you on a future episode No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads. But one aspect doesn...

Send us a note about this episode. We'll reply and thank you on a future episode We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before distributing the newsletter to thousands of people. And sometimes the terror is out of our co...

Send us a note about this episode. We'll reply and thank you on a future episode You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and whe...

Send us a note about this episode. We'll reply and thank you on a future episode Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea. This is an extraordi...

Send us a note about this episode. We'll reply and thank you on a future episode Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples. In the olden days (circa 1980) the most common way to promote your bus...

Send us a note about this episode. We'll reply and thank you on a future episode Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that’s the one to use. The challenge with surveys or polls is they’re often unreliable. They’r...

Send us a note about this episode. We'll reply and thank you on a future episode Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you can master the art of turning a negative into either a neutral or a positive, you’ll get muc...

Send us a note about this episode. We'll reply and thank you on a future episode The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the communications in those agencies. They all conclude there’s a need to be more intelligent...

Send us a note about this episode. We'll reply and thank you on a future episode Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songwriter, and author. But the road to success was trickier than you might image shortly after...