Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional i...

Send us a note about this episode. We'll reply and thank you on a future episode We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.  Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is cr...

Send us a note about this episode. We'll reply and thank you on a future episode This episode was originally published September 13, 2022. Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examinin...

Send us a note about this episode. We'll reply and thank you on a future episode Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequently interrupted. In this episode we look at strategies for engaging storytelling in brief interactions, making meaningful connections, and ensuring your conve...

Send us a note about this episode. We'll reply and thank you on a future episode Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they’re more engaging than single images...

Send us a note about this episode. We'll reply and thank you on a future episode The debate was a disaster. In this episode, we look at the chaotic political showdown between Joe Biden and Donald Trump, exploring the “What Now” for each party. Janet Brown is an extremely well-respected pollster in Canada with NO political affiliation to either US party. We talk about what she would do if she w...

Send us a note about this episode. We'll reply and thank you on a future episode The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever ties with fossil fuel companies. While his comments are aimed at combating climate change, they overlook the crucial role PR pros play in driving innovation and transparency within...

Send us a note about this episode. We'll reply and thank you on a future episode This is a Replay from Episode 73 which first published in October 2022. You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the me...

Send us a note about this episode. We'll reply and thank you on a future episode Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID) have shifted. In this episode Paige Williams shares how we can transform communication and leadership effectiveness by asking the right questions and staying rooted in curiosity. These are strategies that can...

Send us a note about this episode. We'll reply and thank you on a future episode Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action. An...

Send us a note about this episode. We'll reply and thank you on a future episode In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately t...

Send us a note about this episode. We'll reply and thank you on a future episode Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities a...

Send us a note about this episode. We'll reply and thank you on a future episode This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done. "Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory, Ph. D., BA...

Send us a note about this episode. We'll reply and thank you on a future episode This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun o...

Send us a note about this episode. We'll reply and thank you on a future episode Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more rela...

Send us a note about this episode. We'll reply and thank you on a future episode TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being...

Send us a note about this episode. We'll reply and thank you on a future episode Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling m...

Send us a note about this episode. We'll reply and thank you on a future episode The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house...

Send us a note about this episode. We'll reply and thank you on a future episode This episode examines the current state of each of the big social media channels. Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each? Listen For 5:57 X (formerly Twitter) 8:45 Facebook...

Send us a note about this episode. We'll reply and thank you on a future episode Frankie is the dinosaur that went digital. The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’...

Send us a note about this episode. We'll reply and thank you on a future episode In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup Mentality G – Go Digital First I – Inspire with Personal Stories L – Leverage Your...

Send us a note about this episode. We'll reply and thank you on a future episode In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship build...

Send us a note about this episode. We'll reply and thank you on a future episode What are the rules?  In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation.  It may well be up to us as a profession...

Send us a note about this episode. We'll reply and thank you on a future episode Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a co...

Send us a note about this episode. We'll reply and thank you on a future episode Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals. The discussion emphasizes the necessity of strategic intent behind stories, citing exa...