Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that...

Send us a note about this episode. We'll reply and thank you on a future episode Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into p...

Send us a note about this episode. We'll reply and thank you on a future episode Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast d...

Send us a note about this episode. We'll reply and thank you on a future episode Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster.  But...

Send us a note about this episode. We'll reply and thank you on a future episode Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own. But the line’s getting blurred, it’s harder to see, Is this human or machi...

Send us a note about this episode. We'll reply and thank you on a future episode Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels. “What if I mess up?” “Why would anyone want to hear from ME?” Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executi...

Send us a note about this episode. We'll reply and thank you on a future episode Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shar...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging a...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, la...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded. Most recently there was the infamous Adidas hoax, where activists manipulated pub...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles. A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life f...

Send us a note about this episode. We'll reply and thank you on a future episode We want to hear from you https://podcast.storiesandstrategies.ca/survey Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target? Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communi...

Send us a note about this episode. We'll reply and thank you on a future episode We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s inten...

Send us a note about this episode. We'll reply and thank you on a future episode We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer fo...

Send us a note about this episode. We'll reply and thank you on a future episode We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important ke...

Send us a note about this episode. We'll reply and thank you on a future episode This episode first published in May 2023.  It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.  Not only can we CREATE content, but w...

Send us a note about this episode. We'll reply and thank you on a future episode Sound is powerful.  Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized s...

Send us a note about this episode. We'll reply and thank you on a future episode How do you navigate leadership changes, even when the decisions make little sense?  In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delic...

Send us a note about this episode. We'll reply and thank you on a future episode As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relation...

Send us a note about this episode. We'll reply and thank you on a future episode There is an anatomy of a disinformation campaign.   In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public...

Send us a note about this episode. We'll reply and thank you on a future episode This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformation we can all agree lies and deception are bad right?  Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms tru...

Send us a note about this episode. We'll reply and thank you on a future episode Narratives matter.  In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird. AI designed to identify and mitigate reputational risks before they spiral out of con...

Send us a note about this episode. We'll reply and thank you on a future episode Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.   Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.   They also present incredible opportuniti...

Send us a note about this episode. We'll reply and thank you on a future episode It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Listen For 4:42...