Peter C Woolfolk, Producer & Host

Public Relations Review Podcast

Business EN ↓ 190 episodes

An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels. APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10%...

Author

Peter C Woolfolk, Producer & Host

Category

Business

Latest episode

Jun 22, 2026

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Episodes

Voice Search: Get on Board or Get Left Behind 08.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here.  Cyndi Masters, CEO of DBS Interactive in Louisville, KY provides listeners with insights on...

From Army Veteran to Public Relations Executive 05.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive.  Listen as he describes his path from a combat situation to heading his own PR firm. https://www.youtube.com/watch?v=nV7...

From Veteran to PR Executive 01.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm.  He explains how his military experience helped him...

Reducing Stress in PR Jobs 12.03.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers.  Fear not!  Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this offic...

Basic Measurements for Public Relations 12.03.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! "Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips.  Listen..Learn..Share...

PRSA's Diversity plans to strengthen their programs and thoughts on Artificial Intelligence in PR 25.02.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The Public Relations Society of America 's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members.  He also gives hi...

Great Public Relations in our Public Schools 12.02.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter....

What you need to know to successfully book a podcast guest! 08.02.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! "The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy.  Then learn how to pitch the podcast producer....and how to be a great guest...and much more...

Creating the first PR program for the company 24.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! How does one explain the benefits of establishing a new PR program for the company?  How do you show the senior staff the financial benefits of a successful in-house PR program?  Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies...

Two Public Relations systems to make PR pros more efficient and save valuable time 09.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you get better information for...

Public relations in law enforcement 09.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro.  He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintai...

Effective public relations for timeshare and vacation properties 07.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico.  She also outlines the strategies...

Public Relations for Senior Activities, Events, Etc 03.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Our senior citizens are active, engaged and many have disposable income.  How can public relations be used to successfully engage them. An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work.  Listen...Learn...Share!...

FIRST EVER airport Podcast 02.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more a...

Successful Reputation Management...& Recovery 02.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was also inducted into the Philadel...

How to develop effective messages for PR needs 01.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Sheri Singer--Singer Communications-- is well known for her effective message productivity.  In this episode she details how to develop and test an effective message to deliver maximum impact on an audience.  Poor messages can add to confusion.  Sheri is respe...

Successful Public Relations for restaurants, culinary and lifestyle events 01.01.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event.  Wheth...

#Expert crisis prevention for public relations 08.12.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Most PR pros have some experience in crisis communications.  But that is AFTER the problem occurs.  Why not help clients PREVENT the crisis to begin with.  Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events...

#The value of the APR; Earned media vs paid media 06.12.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What value does the APR accreditation have?  Is it required to work in the public relations field?  Gayle Falkenthal, APR, provides the insight needed to make a decision.  In addition, what is the concern about "earned" media and "paid" med...

Leadership success in public relations 04.12.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What does it take to become on a public relations team?  How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share --- Send i...

#Making the transition from Public Relations pro to teaching at the college level 25.11.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession?  Teaching at the college level has brought sa...

#PR to build Trust in Local government 14.11.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! How can local governments build the public's trust?  Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust.   Listen, learn  & SHARE. Podcast video:  ...

# Successfully connect celebrities with your brand 12.11.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand.  Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved.  Celebrity Focus h...

#Successfully manage problem issues 11.11.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! An organizational issue can become a problem at any time.  How can you minimize these potential problems?  How can plan in advance to avoid problem issues?  When problem issues arise what should you NOT do?  Get top notch information from PR pro Tim O'Bri...

#Tips for successful internal communications 09.11.2019

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success  at the Missouri Department of Commerce and Insurance with a combination of...

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