Peter C Woolfolk, Producer & Host

Public Relations Review Podcast

Business EN ↓ 190 episodes

An award-winning, global podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, substantive information of interest to public relations professionals at all levels. APPLE ranks this podcast among the "Top 1%" of podcasts worldwide." Rated #4 on the "MillionPodcasts" Top 60 PR Podcasts. Ranked in the Top 10%...

Author

Peter C Woolfolk, Producer & Host

Category

Business

Latest episode

Jun 22, 2026

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Episodes

Public Relations in Philanthropy 14.02.2021

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Commun...

Nebraska PRSSA Students Set Record for Awards Won. Listen & Learn... 27.01.2021

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also...

Successful media pitching during the pandemic!! 10.01.2021

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic.  Hear about the numerous requirements r...

PR training for Law Enforcement: Benefits, Rationale and Outcomes 03.01.2021

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it...

Update on the international "Strategic Magazine" status and direction 14.12.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Orla Clancy, founder &  editor-in-chief provides an update on the status of her recently launched Strategic Magazine,  an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ire...

How public relations is helping to boost new technology in South Carolina and boost the economy as well!!! 03.12.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology  in South Carolina and steps to keep the stakeholders informed of the benefit...

How to "Ace" your next media interview!! 24.11.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Expecting an important media interview soon?  PLEASE do NOT have that interview without some advanced training.  Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successf...

How McDonald's avoided a major Public Relations disaster!! 25.10.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when t...

How working in a presidential campaign can boost you PR career 13.10.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! THE AUDIO FOR THIS PROGRAM  IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL. Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting publ...

Micro influencers gain traction, greater loyalty with lower costs. Here's how... 29.09.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a  different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products th...

On-line Reviews; Earning good reviews; salvaging bad reviews 16.09.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, pr...

New Mexico State University Successfully Migrates to Digital Media Outreach 01.09.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how...

Managing Social Media Crisis & Preventive Steps 29.07.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein,...

Pay Per Ad & Six Steps to a Solid Marketing Program 16.07.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazo...

How to Make Your On-line Content Much Easier to Find...& ..What mistakes to Avoid. 07.07.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users j...

How St.Jude Gained Global Exposure With Its Covid-19 PR Efforts 26.06.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Like other organizations in America the nationally renown St. Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that cate...

How to Successfully Market to Diverse Populations 18.06.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the expe...

FAKE, FALSE information and its impact on you and our nation!! 09.06.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misin...

Essentials of s Virtual Press Conference. 29.05.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful...

Launch of NEW Strategic Communications magazine! 21.05.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be cov...

National organization helps solo PR Practitioners 19.05.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro"  provides the tools, education, advocacy and community resources to help co...

How to Develop Empathy in Marketing Programs 06.05.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audie...

The Impact of 5G, Artificial Intelligence & Virtual Intelligence on Public Relations 30.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform.  Listen as she outlines how this...

Solo PR Professional Succeeds From His Range of Experiences 22.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage...

Western Kentucky Univ. Students Discuss Their Futures in Public Relations 17.04.2020

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations.  Host Peter Woolfolk also offered some guidance based on his 25+ years in public relations.  If you...

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