PRSA SV #FridayForum Podcast

Jeannie Entin, who you may remember from earlier this season, returns for this mini-episode. She looks back on her time supporting PR for the ubiquitous Halloween megastore, Spirit Halloween. We hear about consumer PR, supporting new sales ideas and some of her favorite Halloween tips. Listen … if you dare!

Lamiya Cotton and Meseret “Mercy” Mehzun wrap up this season by sharing the very beginning of their careers. From screenagers to AI’s influence in their work, Lamiya and Mercy talk about a new generation of PR pros and how the pandemic caused a major content evolution.  Links:  What Now? With Trevor Noah: https://www.youtube.com/@WhatNowPodcast   Baby, This is Keke Palmer: https://www.youtube.com/...

Erin McCabe leads communications at cloud platform OpenText. We talk acquisitions, international communications, values and how a comms team can have a common AI understanding. Plus, we hear how her appreciation of storytelling leads to a better understanding of everything from SaaS to murder mysteries.  Links :  Cold Blooded: Mystery in Alaska true crime podcast: https://abc.com/news/c913cd14-fac...

Gerry Corbett is a PR thought leader and former PRSA chair and CEO. We follow his five-decade career from the beginning, when he reeked of garlic and spent his days in wind tunnels, to a fruitful corporate comms stretch working with 17 CEOs. He led PR for large farm equipment, heavy industry, real estate and aerospace companies. In this episode, we hear why it's difficult for older PR pros to...

Meghan Fintland runs PR at the cybersecurity firm Rubrik. We hear how she finds motivation in causes close to her heart and cuts through tech jargon by focusing on the human element in storytelling. She also discusses expanding channels for thought leadership and how to activate a communications plan during a crisis. Bonus: We find out why Meghan’s happy place probably has fence lines and a good n...

Tara Thomas wears many hats, some of them at a C-suite level and some of them counseling those at the top. She specializes in marketing and events, and in this episode Tara talks to us about what it takes to run a small business, how to get into CEO minds, and she shares how events have evolved since the pandemic. Links: Julius Solaris / Bold Push: https://boldpush.com   Jason Limkin / SaaStr news...

Jazmin Eusébio credits the Jonas Brothers for her career, and she’s spent that career building community. As a DEI comms specialist, Jaz talks about the complicated times for that area and gives advice for young practitioners who want their voices heard. Links: Vibe Check: https://open.spotify.com/show/6r4uD6EuT70XHmhcqByNPa   NPR Culture: https://www.npr.org/sections/culture/   Hispanic Public Re...

AMD's Mike Sanchez explains why promoting cannabis and AI chips actually have more in common than you'd think. Plus, you'll hear how flashcards and a backpacking trip through Southeast Asia taught him invaluable lessons in strategy and tactics that keep him adaptable in today's tech industry. Links: Professor G. https://www.youtube.com/c/TheProfGShow-ScottGalloway Theo Von: htt...

Jeannie Entin (our chapter president) kicks off the Friday Forum reboot. We learn about communications in the venture capital world, talk about helpful AI agents and get a preview on what’s to come this year for PRSA.  Links: Learn about (and donate to support) our chapter’s Diversity and Multicultural Scholarship: https://www.prsa-sv.org/news/prsa-silicon-valley-opens-applications-for-diversity-a...

Friday Forum is back! We're here for the summer bringing you podcast-exclusive content with interviews from some of Silicon Valley's most fascinating communicators. New episodes every Friday, starting July 11.

PRSA-SV #FridayForum: “Salary Negotiation Strategies for PR Professionals” PRWeek’s PR/Talent Salary Survey revealed that 22% of PR pros changed jobs in the past year, and 79% increased their salary with their new role. Listen to our conversation to hear strategies on negotiating your salary from career experts and PR professionals.  Moderating is PRSA SV Board Member Jazmin Eusebeo, Jazmin is a j...

Making the leap from college to a communications career can be daunting. Whether you’re a communications major with multiple internships under your belt nearing graduation, an undeclared first year student, or looking to make a mid-career switch with continuing education, this conversation is for you. In this week’s PRSA Silicon Valley Friday Forum , San Jose State University alumni will delve int...

How I Got Here: BOCA CEO & Founder Kathleen Shanahan “How I Got Here” #FridayForum, PRSA Silicon Valley hosts Board Member and BOCA Communications CEO and Founder Kathleen Shanahan . Take a listen to how she started in agencies, learned the business and now owns and drives her own PR agency with a client roster that includes some of the best of the best in Silicon Valley and beyond. Moderated...

# FridayForum: Elevating ESG Impact through Strategic Communications In boardrooms, on earnings calls, in company-all-hands and customer meetings—stakeholders at every turn are demanding more action from companies on everything from social justice to climate change. The pressure is on and as communicators, we’re often at the front line. What, when and how to communicate on Environmental Social Gov...

PRSA-SV # FridayForum:  A Day in the Life: Agency & In-House   Is agency experience needed to succeed in an in-house role? What is the difference between going straight to agency and going in-house? Whether you’re an emerging professional trying to decide which route to pursue or an experienced PR pro looking for your next gig – take a listen to the August 12 #FridayForum panel discussion to h...

During this insightful #FridayForum, Allison+Partners EVP of Purpose Whitney Dailey unpacks  Purpose Under Pressure , a new study released jointly by Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll. Moderated by Allison+Partners Partner and SF General Manager Meghan Curtis , this event explains why strong corporate purpose (the reason a company exists in addition to making money) is im...

Thinking about taking on your next role? Uncertain that you are ready in today's job market? Learn from experts Brooke Kruger , of recruiting firm KC Partners, Kathleen Shanahan , Founder BOCA Communications about what you need to know right now in order to get hired.  Hear about the state of communications recruiting, what in-house and agencies are looking for at the early career, mid career...

PRSA SV #FridayForum: The Latest in Consumer Trends for 2022 How we shop, eat, and consume goods has changed forever since the pandemic. Consumers and brands alike are leveraging the newest technologies to create the ultimate experiences when it comes to shopping and dining. From ghost kitchens to delivery services, along with frictionless and contactless shopping and payments, to the rise of the...

PRSA-SV #FridayForum: ​​Resume Building: What Employers are Looking For Job openings in the U.S. have hit record levels with 11.5 million available roles according to new government data. What does this mean for jobseekers? It’s time to polish your resume! Whether you’re new to the game or a seasoned professional – there’s a common goal: to find a job.  During this conversation, you’ll learn from...

PRSA Silicon Valley helps students and professionals find mentors and connect with other PR professionals in many ways. Hear from mentees-turned-mentors Mega Jewell (VP of Social at Bospar) and Odalys Jasmine Garcia Arce (Events Project Manager at LinkedIn), along with Jeannie Entin (PRSA Silicon Valley Mentorship co-chair), about how to make the most of mentorship in PRSA and beyond.  Take a list...

Take a listen to the PRSA Silicon Valley #FridayForm which explores how public relations professionals can calibrate their social media strategy – and their clients’ mindsets – to earn trust and win in the attention economy.  It explores: why every client gets one step closer to success with visuals-first storytelling, who today’s audiences engage with and how your clients can escape the erosion o...

Listen to our #Friday Forum panel of nationally credentialed diversity, equity, and inclusion (DE&I) experts for an in-depth discussion of the current state of diversity in the public relations field. The panel will include three Elon University communications professors and will be moderated by Dr. Rochelle Ford, APR, Dean of the School of Communications at Elon. Dr. Vanessa Bravo, Department...

PRSA SV -- April 8th our 75th  #FridayForum.  Take a listen as Margot Edelman, General Manager for Edelman's Bay Area Hub and Dan Susong who leads Edelman’s U.S Tech Sector discuss Trust in Technology -- Edelman Trust Barometer.  PRSA-SV Board Member Aarti Shah moderates.    Can we see a global trend on Trust in Tech? Does it match developments in the US? As the pandemic continued to increase...

In this #FridayForum workshop series for new PR and communications professionals, PRSA-SV Board Member  Jazmin Eusébio , a senior AE at Highwire PR; Charlene Gage , Senior Manager at Hotwire; Luther Jackson , Program Manager at NOVAworks; and Chloe Belangia , career content creator strategize about search job search. They also discuss tools and resources that can help you land the job of your drea...

PRSA-SV #FridayForum of March 11 is all about what it's like to work at Bospar , the high-growth award-winning “politely pushy” tech public relations agency.  Board Member Aarti Shah talks with Curtis Sparrer and Team at Bospar. Bospar provides clients such as Marqeta, Snowflake and Unisys with national support due to its distributed agency model with marketing and PR experts and veteran jour...