Protect the Hustle | A SaaS Podcast

Topics discussed in this episode: Shame led to work ethic When to give up on your dreams The shift from marketing to brand affinity The unlock to content distribution Wistia’s internal content mandate This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

This week I'm sharing one of our internal memos that's slightly redacted on one of our core principles at ProfitWell: thinking from first principles. A lot of you asked how I'm able to produce frameworks and thoughtful commentary quickly/frequently and a lot of it came from honing this trait. I was lucky in the fact that I went to university on a debate scholarship, so I wrote, spoke, and thought...

Topics discussed in this episode: Being a champion for small businesses  Democratizing success with technology  Why accountants are superheroes  When growth isn’t the goal The “number 8 wire” mentality. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

In a world with seemingly infinite options and infinite marketing to show us those options, consumer purchasing behavior has changed dramatically. We've gone from a place of inherently trusting brands by default—after all, why would they lie—to distrusting brands by default. Turns out they lie all the time. The result? Most marketing has shifted to needing to reinforce trust through free trials, m...

Topics discussed in this episode: The Accidental Entrepreneur The Desire for Elevated Status Selling Transformation or Identity Reinforcement The Cyclical Nature of Marketing Frequency Required for a Messaging Breakthrough This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

For decades we've been talking about active usage in the context of retention. After all, if someone is using the product, then they must be happy, right? Our market has changed though as we're able to measure outcomes better and automate more than we ever have before. The result—our fixation on active usage may no longer be valid. In fact, the data actually suggests that the least used products h...

Topics discussed in this episode: The thin line between being stubborn and principled Software as a craft industry Permeating shared values throughout a team Tactical steps to D.E.I. The decision-making values filter This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Pricing is one of those topics that sits at the nexus of uncomfortable and long term, which means companies often don’t think about it for far too long. Even when they eventually figure it out, they don’t touch it again for years. In this episode, Patrick provides a compact, yet thorough, guide to pricing strategy and tells you exactly where and how to get started. This is a ProfitWell Recur produ...

Topics discussed in this episode: Understanding the Root of Customer Wants Building an Intentional Culture The Leapfrog Differentiator Living Out Your Weirdness The Secret to Uncomfortable Conversations This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

This week I want to try something a bit different. I'm going to talk through a problem I'm currently working on—essentially a ProfitWell business case—but I haven't completely bridged the framework for or solution quite yet. I'd love your feedback and ultimately any referrals you can send my way for help (or the positions mentioned). As progress or a solution comes into focus, I'll then share the...

Topics discussed in this episode: Marketing-driven growth vs. product-driven growth The ingredients that make up community How community drives the potential of a tech ecosystem The drive to stand out and be different Unlocking your authentic self with a willingness to adapt This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

This episode is a deep dive on Twitter's decision to enter the subscription world. I've been talking about this for quite some time (as has Scott Galloway, and plenty of Twitter team members have been trolling those posts, so I hope I helped ;)), but to me this is the perfect move and it's not because of the obvious stock market reasons. Let's jump in. This is a ProfitWell Recur production—the fir...

Topics discussed in this episode: The democratization of automation Not hiring until it hurts Aligning on a singular strategy to empower individual execution Manufacturing a leveraged growth machine Straddling the many precipices of entrepreneurship This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

This episode is an internal memo (slightly redacted and modified) on one of ProfitWell's core axioms of "feedback is non-negotiable." Patrick wanted to share it because he's been thinking about this memo quite a bit the past couple of weeks, and a lot of you have been asking for how we run ProfitWell. If you find these worthwhile, let us know and we'll publish more. Enjoy. This is a ProfitWell Rec...

Topics discussed in this episode: Using mega trends as a tailwind to growth Building product principles into your business How to choose the right problems to solve The foundational pillars of building product The discomfort around decision-making tradeoffs This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Today, we're sharing a framework for becoming a media company, including why you should abandon your current inbound strategy and move to media. HubSpot bought a media company for this very reason. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Topics discussed: How HubSpot developed a data-driven sales playbook The powerful potential of combining marketing and customer success The Science of Scaling Leading indicators that signal a readiness to scale What to do when scaling breaks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode: The art of making technology The alignment of product, marketing, and sales  Prioritizing marketing initiatives  Knowing when to pivot and when to stay the course The common thread of successful companies This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Today, Patrick goes deep on defending hustle culture. He discusses how to better align what you want with your efforts, as well as how we'd be better off not judging others for their choices, and reminding you that you have agency. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

On today’s episode Patrick dives deep into the analysis of The AMEX effect, which is a phenomenon of pricing at the point where your customer doesn’t think much about the purchase. He walks through all the data and how to take advantage of this.   This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode: What makes your business is more than just a piece of tech. Subscriptions make better citizens of the world. The fundamental shift occurring with your customers. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics discussed in this episode. In 2021 and in general, you need a coach to give you proper outside perspective and to check your self-awareness. If you're in B2B SaaS, I recommend Dan Martell and his SaaS Academy program. There's no one I've met more helpful to SaaS Founders. And he offered up some 1:1 time to Protect the Hustle subscribers. You can book that time here . This is a ProfitWell Re...

Topics covered in this episode: How to avoid getting sucked into traps Using perspective to get everyone on the same page Creating tools to reveal answers The importances of shared language Understanding nuances to unlock frameworks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Today, Patrick goes into probably the most obvious, superficial point we could learn from Disney. It's lazy analysis. And why we need to go deeper to uncover why this is so powerful for every subscription business out there. This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode: Difficulty of category creation Marketing trends with the rule of 3 Rift between marketing factions How to acquire a company Customer needs and wants This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.