Paddle

Protect the Hustle | A SaaS Podcast

Business EN ↓ 163 episodes

Accelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.

Author

Paddle

Category

Business

Podcast website

www.profitwell.com

Latest episode

Mar 28, 2024

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Episodes

Norwest's Scott Beechuk on the fundamental role of customer success 28.09.2021

Topics discussed in this episode: Enterprise being SaaS by nature Solving SaaS infrastructure problems The leaky bucket of B2B and B2C The one responsibility CEO’s can’t forget This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Drift's David Cancel on achieving hypergrowth 21.09.2021

Topics discussed in this episode: The recipe to embrace resistance to change Navigating the exposure to perfection The unsatisfactory answer to nailing company culture The key to repeatable scaling success This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Andela’s Jeremy Johnson on the value of distributed teams 14.09.2021

Topics discussed in this episode: Discovering intelligent talent Managing distributed teams well Building an engine that brings the world closer The mental framework behind scaling a company Finding comfort in increased delegation This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Kissflow's Suresh Sambandam on the importance of great talent 07.09.2021

Topics discussed in this episode: Being a champion of the mundane A globetrotter approach to customer development Examining product manager hubris The biggest limitation to growth The four tech ecosystems of India This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Bessemer's Byron Deeter on efficient growth 31.08.2021

Topics discussed in this episode: The Tedious Transition from Perpetual Software to Subscriptions The Fundamentals of a Stable Business Efficient Use of Capital The Single Unlock to Building Something Awesome This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Revisiting: Wistia's Brendan Schwartz on the Self-Aware Business Model 24.08.2021

Topics covered in this episode What is the Wistia Way? Learning to install processes but go with the flow The simple benefits of being genuine How to make your strengths stronger The dynamic of Wistia CEO Chris Savage and CTO Brendan Schwartz Taking a "values-first" approach to product. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert B...

Revisiting: Measuring the Subscription Economy with Zuora's Tien Tzuo 17.08.2021

*This episode was filmed prior to the occurrence of the COVID-19 pandemic. Topics covered in this episode The shift from a product economy to a subscription economy  How to build a long-term, sustainable startup  The power of a strong marketing strategy and the power of storytelling This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and s...

Revisiting: Qordoba’s CEO, May Habib, Talks Total Market Transition 10.08.2021

Every company goes up market eventually, especially in B2B. Most do so by expanding their offering, few actually make the leap from abandoning the low end of the market and going right at the enterprise instead. So how do you get there? Transitioning from the startup market to the enterprise world requires strategic pivoting and a proactive group effort.  May Habib has witnessed this first ha...

Revisiting: Mike Troiano, Partner at G20, on the Power of Brand 03.08.2021

Topics covered in this episode Great marketing is built from the consumer up, not the product Use classical positioning language as a framework to build brand Brand informs every aspect of product experience A customer's willingness to pay for a premium experience How a company articulates a value proposition. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additi...

Predictable Revenue's Aaron Ross, on a better way to sell 27.07.2021

Topics discussed in this episode: Why everyone should have the skill to sell The secret to nailing the niche Dissecting the ideal customer Why most companies stall The anatomy of a successful cold call This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

RD Station's Eric Santos on educating an emerging market 20.07.2021

Topics discussed in this episode: Embracing Complexity When Selling to SMBs How to Be Successful in an Emerging Market The Playbooks to Educate an Ecosystem The Advantage of Building a Company in Brazil Managing People and Problems This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Bonjoro's Matt Barnett on customer advocacy 13.07.2021

Topics discussed in this episode: The golden ticket of customer advocacy Taking video off its pedestal A guide to customer advocacy Seeding stories Tying metrics back to a leading indicator This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Vivek Sharma on decision-making frameworks and growth 06.07.2021

Topics discussed in this episode: The last millisecond experience Phase transitions of growth Avoiding premature optimization Centralized vs distributed teams This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

David Hauser on the importance of core values 29.06.2021

Topics discussed in this episode: The Itch to Strategically Operate A System for Firing and Developing People Keeping the Rhythm with the Operational Success Building a Culture of Learning Sharing Numbers in a Way that Motivates This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Meghan Keaney Anderson on creating valuable content 22.06.2021

Topics discussed in this episode: Creating Content with Desirable Value Which Marketing Metrics Make the Most Sense Surviving the No-Exit Situation Finding Comfort in Uncertainty This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Mode's Derek Steer on data-driven decision making 15.06.2021

Topics discussed in this episode: Two Infrastructure Shifts with Data Having a Love Affair with Caution Unlocking and Accelerating Human Reasoning The 10 Star Experience Questioning the Inherent Value of Data This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Pricefx CMO, Patrick Moorhead, on creating sticky content 08.06.2021

Topics discussed in this episode: Making pricing accessible Tech-enabled Demand Generation The rich tapestry cadence of MOFU Creating a sticky and attractive content environment Tackling the 12-legged deal This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

RallyPoint's David Gowel on finding our purpose 01.06.2021

Topics discussed in this episode: The culture shock of non-negotiable feedback Selfless service The foxhole method of business Building your own personal advisory board Conflict between making money and purpose This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Yousuf Bhaijee on word of mouth marketing 25.05.2021

Topics discussed in this episode: Destigmatizing the Cannabis Industry How to Measure Word of Mouth Creating Delightful Moments The Ingredients for Strong Word of Mouth Missteps to Avoid in the Word of Mouth Process This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Teachable’s Ankur Nagpal on overcoming SOS 18.05.2021

Topics discussed in this episode: Wanting to Own Your Destiny Managing Shiny Object Syndrome When to Do the Unscalable How to Maintain Authenticity as a CEO The Emotional Side of M&A This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

Revisiting: SurveyMonkey's Leela Srinivasan on Powering the Curious 11.05.2021

Topics covered in this episode We must continually power the curious, because feedback is essential for growth. Companies who don’t listen to input—both internally with employees and externally with users—are missing out on opportunity for growth (and potentially harming their brand entirely). Surveys are a key tool for attainment of real perspectives. Remaining in sync with your team is a must fo...

Revisiting: Moz & Sparktoro's Rand Fishkin on how early-stage failure bred future success 04.05.2021

Topics covered in this episode The primary reasons for Moz's failure and what Rand would've changed about the operation The implications of creating an anti-active usage product The lessons Rand extracted from early failure and how he picked back up again as a secondary founder The cruciality of leveraging your resources—namely, people and product—to optimize for the right thing This is a ProfitWe...

Revisiting: Freshworks' Girish Mathrubootham on Building a Multi-Product Future 27.04.2021

Topics covered in this episode Building, scaling and distribution: the new challenges for software companies How first perfecting a single product can lead to multi-product success Discovering the competitive edge of a market Leveraging the location benefit of Chennai The power of alignment and managing your team The value of an integrated user experience This is a ProfitWell Recur production—the...

Revisiting: April Dunford on Why Positioning is Everything 20.04.2021

Topics covered in this episode: What is positioning? Dissonance between revenue timeliness and marketing priorities Category creation and adoption. How to position your product. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.  

B-Side: How donations increase subscription retention 16.04.2021

Over the past century we've gone through a few waves in purchasing behavior. After setting up infrastructure in the industrial revolution we entered a wave of mass production and consumerism. People could purchase lots of goods from a variety of options for the first time and they took advantage of the shift. Suburbs blossomed and our consumptive economy boomed. What comes after the foundations of...

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