Proof to Product

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success...

Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale ? Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like how much we want you to have in Paper Camp and also how many you should have before you start exhibiti...

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes! In the meantime, we are gearing up for another round of our Paper Camp program which will start soon. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, clic...

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time. These episodes are also a great reminder that there is no singular path to success...

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. We talk about the challenges and emotions of stepping away from someth...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press . She is a longtime Proof to Product client, a seasoned trade show exhibitor, and also one of the co-chairs of...

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward. No...

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice , an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the years, she worked retail managing large gift shops. She had a successful career as a sales rep. She worked closely with brands behind the scenes, mentoring them as they made decisions about their produc...

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today. Th...

Today I am joined by best selling author Austin Kleon , the author of Steal like an Artist , Show Your Work , Keep Going , and his newest book, Don't Call It Art . This conversation feels timely because I've been hearing from so many people lately who are just feeling creatively exhausted. They've built businesses around something that they once loved making, but somewhere along the way the creati...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at a solo episode about how to increase your product profit margins. This episode is important now more than ever with inf...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business. We're talking about raising your prices. Now, before you convince yourself that this does not apply to you, I want to share a story that I came across from a restaurant o...

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy. They're too good to live in the archives. So today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today....

Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community . The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within o...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists . Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other creatives protect what they've created. During the episode, we get into the realities of art theft in today's...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action. If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel uncertain, the economy is soft, and that's causing a lot of business owners to hesitate, not move at all,...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew . Andrew has a really interesting pathway into the stationery world. He started selling cupcakes in high school. He later built a home decor business and eventually pivoted into stationery during COVID when he realized that he wanted his work to feel more meaningful and aligned with who he is. We dive deep i...

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort. It's an intense four weeks, for me, for our coaches, for our students. But so much progress happens in a short amount of time. I love hearing about their light bulb moments, their clarity, answering their questions, and there's so much forward momentum that comes. One thing th...