Proof to Product

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revis...

Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and buyers are showing up differently than they did even a few years ago. At the same time, I keep seeing how valuable it is to get offline and to connect w...

This week I'm joined by content strategist Kaila Uli . If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are going to love this conversation. I originally started following Kaila on social media because her videos kept popping up on my feed and every single one of them was packed with just practical, no-nonsense advice specifica...

This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art . If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creat...

This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products. Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales. A lot has changed since...

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Biff Ulm of Nice Enough Stickers who I recently hosted a Paper Camp call with last week. During...

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of...

Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary. But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs...

Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze . I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace. Today's epi...

Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student. Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she i...

I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop . Before we dive in, I wanted to remind you about the free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen...

Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the sa...

Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie Mae Designs , and she is no exception. I've been keeping tabs on Lesa's progress ever since she attended Paper Camp in early 2022. Lesa added 200 new stores within 2.5 years of attending Paper Camp, and as she will share tod...

One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story. Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress . She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here pub...

You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands. Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not t...

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG . Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things. One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spani...

This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper . Stephanie has been on the show a few times, sharing how she started her business and different pivots along the way ( episode 021 , episode 160 , and episode 308 ). But today, we are discussing where she's at now, including the complexities of running two sister businesses. She...

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 420+ incredible episodes to help you strengthen your business. Have a great two weeks and I will se...

Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie . She's one of our Paper Camp speakers and a longtime advocate for small businesses. We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs and other things that have impac...

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members . The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries structure their revenue models, how they build commu...

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjohann from Allora Wealth . Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business s...

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you. I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is something we're talking about in depth in our LABS...

One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners. Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4. That strategy is being your own gi...

Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen. That's what we're talking about today: taking risks, experimenting, and releasing a new product category during an off-cycle seas...

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to....