Promote, Profit, Publish

Audacity is what separates the hobbyist from the successful entrepreneur. By precisely being audacious, Aaron Young has become successful in multiple aspects of his career. He is a lifelong entrepreneur, trusted advisor to CEOs, and creator of the Unshackled Owner Intensive who believes that the willingness to take risks is what makes you achieve something. Fully embodying the concept of the unsha...

Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm.  She is best known for her connections and...

Everybody who’s anybody wants to get on the Oprah show, and Susan Harrow is the go-to person to get into Oprah and O magazine. Susan is a media trainer and marketing strategist. She helps clients shine on Oprah, 60 minutes, The Today Show, Good Morning America, and others. Working previously as a publicist, Susan would get hundreds of calls from people wanting to get on Oprah. It was out of that n...

A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the m...

Coaches seem to be trying to be the next shiny thing in front of their customers through social media. This is what Liz Dederer, founder and CEO of Selling With Service, has observed. Liz shares what a coach must focus on instead of projecting themselves in social media as someone who will make the cash register ring. She talks about the abundance perspective every coach must have and why it’s ess...

As a best-selling author of 27 books, Rebecca Morgan is a qualified expert to talk about writing books, getting published, and selling over 250,000 copies, which two of her books did. Rebecca is a CSP, CMC, an international speaker, trainer, and consultant who specializes in creating innovative solutions for the workplace effectiveness challenges. She co-publishes SpeakerNet News, the weekly ezine...

Having funds is essential when starting a business. International Coach and Funding Consultant Rucel Pletado shares how she got involved in the funding world. She has amazing insights about funding that a lot of business owners and aspiring ones can learn from. Rucel talks about mistakes people do, how funds can be acquired, cashflows, effective techniques, and all things about the vast world of f...

We all have something in us that could benefit others. In the space of thought leadership, when you establish yourself enough, you can become an expert and have people pay for your service. Mitchell Levy, accomplished entrepreneur, adviser, and the AHA guy of AHAthat, takes us into the world of thought leadership: what you need to know and why you should care about it as an expert. Showing two sid...

Many people call and claim themselves as experts. Especially when attending events, almost everyone you see is an expert in some way. However, as the numbers continue to grow, so is the confusion attached to figuring out who really to believe. One of today’s leading leadership and marketing strategists and executive and corporate development expert, Dr. Jeffrey Magee, distinguishes the boundaries...

In this world, it helps to cut through the noise by finding out the real and taking in the good. Bobby Glen James and Ryan Pilkington understand that as they bring in the fun and authenticity by taking us into their podcast, Biz4GoodShow. They talk about living life being as authentic as we possibly can, letting it show through, and above all, understanding how there is so much goodness in the wor...

Digital marketing has shifted over the past two or three years. Everyone thinks digital marketing is the end all and be all, but there is no magic bullet. All the pieces have to fit together. Digital marketing can bring in that cold traffic to warm them up and build a relationship with, but unless you have a physical product, it’s not the place to just click and buy. Jim McCraigh says there are so...

Mental performance is a daily thing you need to do. If we’re going to make any change, we’ve got to develop habits and stay true to them on a consistent basis. Dave Austin, founder of Extreme Focus, had gone through challenging moments consistently where he failed. He says you have to be willing to work through failure to get to where you’re going. Dave is a highly sought-after mental performance...

Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality and that there is no absolute objective, verifiable reality that we can point t...

Business is all about attracting your costumers. However, if you do not know how they think, then they will most likely not stick around. Laura Hazzard speaks about knowing your customers and what makes them tick. Laura is a moderator and research consultant who specializes in focus groups and quantitative research. She shares how companies should go out of their way to find out what their custome...

Many people believe that selling someone something means forcing them to buy a product or service from you. Someone who is against this idea is Annette Pieper who is lovingly known as the Badass Business Chick. Annette is a business breakthrough specialist, author, speaker, podcast host, trainer, and CEO of the high-impact success training firm, Vision 2 Reality Training. She gives light to the sa...

Not many of us admit it but we have all the knowledge to enhance our lives and businesses. The only problem is that we stop at knowing and not do anything about it at all. Successful business owner Catherine Bell’s passion is working with numbers. She invites us to keep track of what we know so that we can work on them. Catherine talks about why business owners should work on their business instea...

Most often, we are where we are in our lives because of our beliefs and behaviors. Why do we do what we do, and why have we established the identity that we have? The fact of the matter is that our identity changes. Adam Markel, author of the book, Pivot, says his book drills down very seriously on where we are, what our identity is, what it is that we’re evolving into, and what beliefs and behavi...

Amazon is a fun place to play and make money if you know how to utilize the platform. Amazon expert Brenda Crimi keeps her pulse on the things that are going on within Amazon. With their company, AMZ Alliance, they help product owners and renters take their products and bring them to market through Amazon. Brenda talks about the importance of keywords in your book title or product description and...

We create patterns and systems in our life. Getting unstuck is all about letting go of those patterns. When we can start breaking that pattern and letting go of those autopilot settings, then you can start getting into what you would like to be happening in your life. Former NASA rocket scientist Dawn Meyer says when you feel stuck, it’s time to find something new to do. Dawn helps people discover...

For so many, it’s hard to get the analytical piece out of it when writing books with our head. We find that it just doesn’t connect to people. Keith Leon, “The Book Guy,” writes books from the heart. Keith is a multi-bestselling author and a book mentor. He owns a successful publishing company. He’s co-authored a book with his wife, Maura, as well as acclaimed bestselling authors John Gray and Ter...

When writing their expert books, a lot of entrepreneurs and field experts make the mistake of discussing the process and how they do their business and their daily routine instead of focusing on the results and what the client needs really are. That causes problems for the writer because more often than not, it only makes sense to the actual person who wrote it. It’s not going to serve the purpose...

Third party credibility is a great way to accelerate your growth. What every person who has a book and a business needs to know is how to get your own publicity. Author, speaker, and event promoter Shannon Gronich has successfully attained over 3.2 million in free publicity. She’s notorious for being the owner of the Million Dollar Rolodex and teaches others how to do the same. Shannon has trained...

A lot of changes are going on in social media, particularly on Facebook and LinkedIn. There is a growing need for entrepreneurs to be on multiple platforms. LinkedIn consultant, strategist, and social media manager Angela Dunz helps people get more familiar with LinkedIn. As a former marketing director, an MBA Grad, and an entrepreneur herself, Angela has a keen sense of how LinkedIn can fit into...

It all comes down to the message. It doesn’t really matter whether you have a book, a product, or a service, it’s really all about your message. Jill Lublin, international speaker, three-time bestselling author, and radical influence expert, has been helping people get book deals and pitching to publishers for years now. She says what matters is that you leave a legacy, and that’s what books reall...

No one publisher, no one publicist, nobody in this industry does it without the help of others in the industry. Jacquie Jordan, founder of TVGuestpert, a media development company that raises the profile of guestperts in the media and grows their clients’ core business, works with businesses on their branding, promotion, marketing, producing and development as well as their on-camera execution. Ja...