Promote, Profit, Publish

Are you struggling to get traction with a self-published manuscript? AI book marketing strategies often promise instant success, but many authors find themselves stuck with finished books that simply aren't selling. Host Juliet Clark breaks down the "lottery" mindset that keeps new authors from building real audiences and explores why technology is no substitute for a solid business plan. In this...

Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is essential, emphasizing the need for a centralized "information hub" to showcase your unique brand and persona...

Juliet Clark’s second fiction book this year just came out, and you can download it for free at JulietDillonClark.com . But before you do, perhaps you want to know its backstory? Juliet shares how real-life experiences inspired her to write The Fortune Teller’s Daughter, as well as how her research brought her deep into the gypsy culture and the business practices of psychic shops. Love the show?...

You’ve spent months—maybe years—writing your manuscript. But publishing is only the beginning. The real challenge is reaching the right readers and turning attention into lasting connection. What if your book wasn’t static, but a “living document”—an interactive extension of your brand that evolves with your audience? Today, Domingo Silvas helps us explore how AI is transforming the author journey...

Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding, targeted sales funnels, and strategic book launches to maximize reach without relying on outdated tactics....

The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi , a StoryBrand certified guide, introduces her low-cost, high-value Growth and Collaboration Club as the essential solution, arguing that warm-introduction collaborations are the new...

Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it and they will come" strategy is broken. Today, Amazon has flipped the script, moving away from short-ter...

Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially changed the game, moving away from short-term "launch fireworks" toward a long-term performance horizon. In this post, learn exactly what Amazon's new algorithms are rewarding—from consistent, believab...

Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to favor their listings through a strategic content ecosystem. By understanding the three big levers of the A...

May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping giant is moving away from bestselling campaigns and more into organic engagement and online traffic. Learn different strategies to work around the ever-changing algorithm and internet trends instead o...

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid , the Cash Flow Eng...

Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write, publish, distribute, and promote their books through her firm, Hybrid Global Publishing . She joins Juliet Clark to discuss how authors can achieve bestselling status by going beyond traditional publishing p...

Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen , founder of BookInfluencers.com and co-founder of ChallyPop , a specialized agency dedicated to connecting authors and publishers with book-focused creators. Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated...

Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of engaging brand assets. Learn to position yourself as the go-to expert in your field by creating a consisten...

Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is rampant and getting work done through others feels impossible. In this deep-dive interview, we sit down wi...

Books are now being written using AI, which raises a rather important question: can you secure book contracts and copyrights with this kind of content? Juliet Clark explains when AI-generated content is eligible for contracts and copyright without losing its authentic human touch. She breaks down how the current Copyright Law is implemented and how the most common book contracts are designed. Juli...

Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su , Founder of Enlightened Success Institute , who shares her story from having a zero-business background in healthcare to building a multi-million dollar coaching business. They discuss why a sustainable business success...

Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach, Master Neuroplastician, and inductee into the Columbia University Nursing Hall of Fame — shares what she learned translating her award-winning book, Wrestling Through Adversity ,  into Arabic and how t...

Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid , an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influe...

If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections, celebrate small wins, and craft messaging that feels personal, not pushy. From building your ideal reader avatar to smart ways to show up consistently (even if social media isn’t your favorite), you’ll get...

You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found. Mos...

High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of emotional exhaustion, you're not alone. We sat down with author, entrepreneur, and emotional wellness advocate Tracy Doyle to discuss her remarkable journey from profound personal trauma and corporate ove...

Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su , the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," high...

Stop gambling with your book budget! The key to successful and affordable publishing is knowing how to preempt the costly errors that plague new authors. Host Juliet Clark delivers a frank breakdown of the crucial steps you must complete before submitting your manuscript. She reveals the expensive reality of skipping a professional editor who stays through formatting, the strict rules on AI-genera...

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy , founder of the PR agency Black Château and The BookFest; and Jared Kuritz , CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift...