Promote, Profit, Publish

How can you connect with your target audience better? Scott Carson answers this important question and shares some marketing strategies for your note business in today’s episode. Scott is the host of the popular Note Closers Show Podcast and the CEO of WeCloseNotes.com . With his focus on the niche of distressed mortgages and notes, he shares how he goes about helping people borrowers get their ho...

With 68% of people still opening their chat messages on Messenger, adding chatbots to your marketing efforts is the next sensible thing to do for your business. In this episode, Tonya Hofmann , the CEO and Founder of the Public Speakers Association and Wowdible , and CMO and Co-Founder of Botmazing , shares her tips on tricks on maximizing the power of chatbots campaigns while maintaining that hum...

Fear is a normal feeling we all have at work and life in general. Identifying and combatting it takes proper mind shifts, and in this episode, fear expert Barry Moniak shows us how we can shift our mindset to conquer scary moments in our lives. Barry is the Founder of End In Mind , a consulting practice focused on developing more functional, personal, interpersonal, and organizational relationship...

When someone follows up on you, it means that you matter. Debbie Hoffman is a follow-up expert and the Founder of the training company, Power Up Your Follow Up . In this episode, she shares her passion for helping entrepreneurs with their follow up. Through her method, Debbie identifies the different challenges entrepreneurs face, including the four key areas where people struggle. Overcoming bein...

There’s a lot that goes into publishing a book, and this includes marketing yourself as the author. In this rare episode, host Juliet Clark interviews  Becky Norwood and Natalie McQueen , the CEO of  Spotlight on Your Business and Director of Marketing for Spotlight Publishing , respectively. They share their insights about what it takes to be authors in this era and explain the importan...

With Facebook’s shifting algorithm and trust issues, more and more users are moving to Instagram. Should you follow suit? Paige Wiese, a digital marketing expert and the Founder and CEO of Tree Ring Digital, reveals the factors you need to consider before jumping into this image-based platform. She also explains the benefits behind Instagram’s features and how they fit into your business, whe...

Getting in touch with your ideal clients undoubtedly allows you to offer the best that you can without being declined in your offer. One of the great trends being used by many speakers to do this in the current marketplace is a quiz. In this episode, Juliet Clark tackles this tool and discusses its great benefits. Naming it as a lead generation system, she talks about how a quiz helps speakers who...

Standing out in a sea of brands and ads is one of the most challenging parts of starting a business or even promoting an existing one. Branding expert Amber Griffiths is the go-to person when it comes to promoting your brand. As a rock star herself, she can help you on your own journey to becoming a rock star brand, which is ultimately all about the commitment to serve others with everything you h...

You’ve been running your company for some time now, but why does it feel like you’re not getting any richer? Author and entrepreneur Mike Michalowicz explains why a lot of businesses are not making a profit. Attributing this phenomenon to the traditional way entrepreneurs define profit, he is now challenging this psychology of cash management and proposing a different method of earning a profit. H...

When we work with our innate talents and abilities, we become happier and more productive. However, in this day and age, being able to do that often comes as a luxury. Michelle Pierson Young is someone who can guide you to put your passions forward. As the Founder and President of Life Mastery Inc., she has helped many people discover ways to use their gifts through her impactful role as a high-pe...

Entrepreneurs often use webinars as a marketing tool to connect with a wider audience and promote their businesses. What if your sales pitch isn’t going for you and nobody’s showing up for these webinars? To dig into the problem, one should consider what’s called the traffic temperature – the type of traffic you’re getting, where it’s coming from, and why you’re getting it. In this episode, discov...

Not many of us are gifted writers or know how to navigate the publishing world, but with the right tools and know-how, we might be able to snag the attention of publishers and get a book deal. Someone fully capable of taking us there is Randy Peyser who, through her company Author One Stop, has helped many authors be featured as bestsellers in numerous publications. Randy shares some simple format...

The passion to become a speaker is very novel in the way it helps provide knowledge to other people. However, that passion may not be as sustainable as being paid to actually do it. Dan Clark, one of the most in-demand speakers of the world and dubbed as the modern day Napoleon Hill, shares what it takes to train and become a paid speaker. Dan lets us in on the questions we need to ask oursel...

Some people connect with top dogs and expect these people to promote them. That is not always the case. You can’t simply ask people on higher levels to promote you when you or your business is still on the works. Business and lifestyle coach Rich German explains why starting small and joint venturing with people at the same level as you is a better way to go. Getting your feet wet and dipping your...

Building relationships in sales is the number one business skill of every sales expert. However, connecting, conversations, and the way that we show up in relationships is also an area that we sometimes have a lot of fear, uncertainty, or disconnect attached to. Seasoned speaker and international coach Tiffany Peterson joins us in this discussion about successfully building relationships. Tiffany...

In this world of connectivity, you will eventually get left behind if you don’t reach out. For leaders, speakers, influencers, and the likes, this means getting your foot in the door and connecting with your next followers around the globe. One of the great ways to do this is through speaking engagements, and Jackie Lapin, the Founder of SpeakerTunity Cities Regional Directories, has the wisdom to...

Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rockstar employees. This age group is undervalued and do not feel that they are being listened to and engaged...

In this digital age, the bar has been set higher for business marketing strategies in gaining more audience. Video marketing is proven to be effective in educating people and showcasing authenticity. Sara Wodrich, the President of Vyral Marketing, tells us why videos create wonders for your business and why the need for them is strong in the marketplace. As she recommends how people put video cont...

Public speaking is a strong marketing strategy. Getting paid to speak is an even better strategy because you earn money while promoting yourself or your product. Elizabeth Bachman, the go-to person for speaking, presentation skills, sales, and leadership, speaks on how you can get booked and get paid to speak using her five secrets. Elizabeth talks about what she does, who she works with, and how...

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Marketing has gone a long way, and you must be updated with the current trends to be able to gain customers. Nowadays, there are many platforms for video, and the statistics are quite astounding for conversion rates for marketers who use video. Krista Kacey, the owner of Ignite Studios, talks about the benefits of using video marketing. She shares why it’s best to invest in quality equipment, writ...

How can you add value to people when you haven’t identified their core human needs yet? Nowadays, most marketing campaigns forget that the key ingredient in driving profit to their business is developing an emotional connection with people. Today, we get an in-depth understanding of Tony Robbin’s Six Core Human Needs and how it can level up every campaign there is. Grasp the value of audience vali...

Having your creation registered is something you can do to protect your property, especially with all the imitations spreading nowadays. Jason Webb, an Intellectual Property Attorney and a partner at Pearson Butler, helps us understand intellectual property protection. Jason states that you can protect the things you created that are creative, new, different, distinctive, or have something special...

Many entrepreneurs often start their business thinking they can do everything. While that is true for a while, we all arrive at a point where our businesses become too much for us to handle, most especially as we continue to grow and get more clients. Jaime Jay has created a solution for those entrepreneurs out there who are facing the challenge of being overwhelmed with business. He founded and b...

A company is set to fail if it doesn’t build a strong foundation. Talking about her organization, ScaleUP Enterprises LLC, and her newest initiative for online growth, ScaleUPCheckUp, Lauren Cohen highlights some of the mistakes startups tend to commit and overlook. Lauren is a graduate of York University and Osgoode Hall Law School in Toronto, Canada. She’s a global entrepreneur, a number one bes...