Programmatic Pulse

This week Sean is joined by Stu Colman, Senior Director, European Identity at The Trade Desk. Stu discusses his career journey in ad tech and the importance of identity in advertising. He explains that identity is the ability to understand a consumer and connect with them across different channels. He introduces the EUID solution from Trade Desk, which uses email addresses as durable identifiers t...

This week Sean is joined by Filippo Gramigna, Chief Operating Officer at Onetag. It was an honour to chat with Filippo about his career journey and the insights he has picked up along the way. Filippo's career path from journalism to ad tech reflects the evolution of the industry and the challenges of adapting to new cultures and business environments. Onetag 's solutions are seriously goo...

This week Sean is joined by Joy Dean, Head of Addressable Attention, UK at Tobii. We start the conversation by discussing Joy's career journey in ad tech. She highlights the importance of understanding the market and building relationships with customers. Joy explains how Tobii uses eye tracking technology to collect data on attention and how this data can be used to optimize advertising campa...

This week Sean is joined by Ronny Linder. Ronny is the Chief Product Officer and Partner at Relevant Digital Oy. We talk about Ronny's career journey, and the challenges and opportunities for publishers in a privacy-first future. Ronny discusses the importance of understanding privacy regulations and the need for publishers to adapt and find alternative solutions. He also highlights the role o...

Ep.24 | Mattia Salvi | Co-Founder & CEO at Aryel Entrepreneurship. Start-Up to Scale-Up. Augmented Reality. It was great speaking to Mattia , on the career journey he has been on so far and to hear where it is going. Aryel is on everybody's list of AdTech companies to watch out for. And for good reason. Learnt a lot from this one❗ Podcast Chapters;🎙 Early Career Journey🎙 Merging AR and In...

Summary Respondology is a market leader in comment moderation on social media, working with brands and organizations to protect their audiences from hate, abuse, and toxicity. They provide three lines of defense for comment moderation: a customizable filtering dashboard, generative AI, and human moderators. Respondology works with a wide range of customers, including sports teams, consumer brands,...

This week Sean is joined by Jon Nash, SVP Business Development at Cedara. In this conversation, Jon discusses his personal background, including his experience working in the UK and the US. He shares insights into the working culture in LA and the differences between London, New York, and LA. Jon also talks about his unconventional start in the professional workspace and his passion for music and...

This week Sean is joined by Alex Savelyev, VP Product at Verve Group. Alex shares his career journey in AdTech, starting with an internship at a startup in Berlin. He quickly progressed from sales to account management and finance, eventually discovering his passion for product management. Alex explains the different levels and responsibilities in product management, emphasizing the need for a div...

This week Sean is joined by Guy Jackson, Chief Commercial Officer at RAAS Lab & Co-Founder at Launchpad Ad-tech. Guy discusses his career journey in the advertising industry. He shares how he got started in the industry and the key moments that shaped his career. Guy also talks about his experience at Teads and the transformation of the business. He then explains the motivation behind starting...

In this episode, Sean interviews Gosia Adamczyk, VP of Human Resources at Verve Group, about recruitment and talent acquisition strategy. Gosia shares her career journey, starting from working in a photo festival to finding her passion for HR. She provides an overview of Verve Group, a global company in the ad tech industry, and discusses the challenges and strategies for talent acquisition in dif...

This week, Sean is joined by Sara Vincent, Managing Director UK at UTIQ. Sara discusses her career journey, the launch of UTIQ, and its impact on the ad tech industry. She explains how UTIQ aims to bring responsible and effective advertising to the open web using telcos as a first-party identifier. Sara also highlights the importance of trust and user control in data sharing. She shares insights i...

This week Sean is joined by Natalia Vasilyeva, EVP of Marketing and Strategy at Anzu. In this conversation, Natalia discusses her career journey in the advertising industry and her fascination with branding and marketing. She provides an overview of Anzu and its approach to in-game advertising, highlighting the ability to serve ads programmatically and dynamically at scale. Natalia explains the ch...

This week, Sean interviews Dal Singh Gill, who is the VP Global Partnerships at Seedtag. Dal is the podcast host of the AdTech Heroes. They discuss Dal's career journey in the industry. They also talk about Seedtag, a contextual advertising platform, and its solutions for brands. Dal shares his insights on global expansion and the process of entering new markets. He also discusses his leadersh...

On this week's episode, Sean is joined by Mareen Anthonipillai who is the Head of Programmatic at GRV Media. They discuss Mareen's career journey & the transition from AdOps to Programmatic. Furthermore, the great work GRV do and how contextual is the future of online targeting.

This week Sean is joined by Michal Nissenson, Director of Partnerships at GeoEdge. In the conversation, they discuss the current state of malvertising ads, and GeoEdge's role in ensuring ad quality and safety. She also shares insights into her career journey and the importance of authenticity and work ethic in the advertising industry. Additionally, Michal highlights the benefits of the Women...

This week, Sean is joined by Liam Brennan, the Managing Director at The Responsible Marketing Agency, who discusses the importance of responsible marketing and sustainability in the industry. He shares his career journey and how he got started in marketing. Liam explains the concept of marketing governance and the need for setting rules and following them. He also highlights the key components of...

This week Sean is joined by Sean Adams, CMO of Brand Metrics, shares his career journey and the key milestones that have shaped it. He discusses the importance of boosting brand lift and articulating findings and results clearly to clients. Sean also addresses the challenges and opportunities in a post-cookie world and how Brand Metrics has positioned itself to thrive in this environment. He highl...

In this week's episode, Sean is joined by Luke Taplin-McCallum, as he discusses his career journey in marketing and ad tech, as well as his experiences working at startups. He shares his perceptions of startups and the challenges and learning opportunities they offer. Luke also introduces Anonymized, a decentralized programmatic solution that keeps data processing and storage on the user's...

On this week's episode Sean is joined by Rohan Premnath, Commercial Lead at Odeeo, an in-game audio advertising platform. In the conversation, they discuss how Rohan's career journey, from a story of persistence landing a role at Spotify to leading up Odeeo's commercial arm. Rohan discusses the evolution of in-game audio advertising and why brands should really see it as an effective w...

Donia shares her career journey, starting from telemarketing to working for startups and building resilience. She discusses the importance of sustainability in the advertising industry and the need for brands to balance sustainability responsibilities with effective campaigns. Donia also explores the impact of the deprecation of third-party cookies on targeting methods and the role of AI in sustai...

In this episode, Mike Nicholson shares his career journey and key milestones that shaped it. He discusses the inspiration behind SixSells and the services they offer. The concept of social selling / networking is explored, along with emerging trends and the relationship between direct selling and social selling. The conversation also touches on content creation and the use of AI. Mike shares the c...

Gareth, Chief Commercial Officer at Tickle Global, shares insights on his journey in digital marketing and the power of branding. He discusses the challenges and opportunities in the digital advertising ecosystem, emphasizing the need for a balance between performance marketing and brand building. Gareth also highlights the importance of creativity in advertising and the impact of AI on marketing...

Angelo shares his journey in the marketing industry, from starting in Estonia to his current role as the Head of Biddable at Kindred. He emphasizes the importance of embracing new cultures and the benefits of working abroad. Angelo discusses the development of digital marketing strategies that align with both local and global objectives. He also highlights the key considerations for planning and e...

In this conversation, Ross discusses his career journey in the ad technology world, all the way to his current position at STV. He highlights the evolution of technology in the industry, particularly in the areas of CTV and OTT. Ross explains the opportunities and challenges in CTV, including targeted advertising and data privacy. He also shares insights into the vendor selection process and facto...

Sophie shares her career journey in the digital industry, highlighting the challenges she faced as an expat and the importance of mentors. She discusses the tough year she had in 2023 and the emotional toll of job searching. Sophie emphasizes the importance of finding the right company and shares her current role as a programmatic partnership manager. She expresses her gratitude for the opportunit...