Sentient Talent

Programmatic Pulse

Business EN ↓ 128 episodes

This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space. Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.

Author

Sentient Talent

Episodes

Ep.3 / Cícero Hennemann / Head of Digital Hub at Reckitt 03.01.2024 33:53

Cícero, Head of Digital Hub at Reckitt, shares his career journey and insights into the digital marketing industry. He emphasizes the importance of understanding the commercial value of marketing and leveraging technology to create value for consumers. Cícero discusses the role of data analytics in shaping marketing strategies and the challenges of balancing TV and digital creative. He also explor...

Ep.2 / Jon Walsh / Co-founder of jobsinadtech.com 13.12.2023 32:26

Jon has over 23 years' of experience in the AdTech industry, has scaled and sold multiple companies in the space, is the creator of the popular AdTech Community chat group and is currently the co-founder of jobsinadtech.com In the show we discuss: - Jon's career journey - Key insights and lessons learned from successfully scaling multiple businesses - How the industry has evolved since he...

Ep.1 / Tom McKay / Head of Product & Strategy at Octave Audio 07.12.2023 41:49

Tom McKay discusses his career journey in AdTech and his current role as the Head of Product and Strategy at Octave Audio. He explains how Octave allows advertisers to buy digital audio ad inventory and offers audience segmentation for personalised advertising. Tom also discusses the challenges in the audio advertising space, such as the dominance of Spotify and the limitations of smart speakers....