Profitable Women

In today's episode, I'm sharing insights from my Profit Shift group program, designed for entrepreneurs in their first few years. Although it's common to shy away from uncomfortable financial truths, I urge you to see your numbers as neutral data points.  This episode provides the tools to convert those numbers into strategic decisions, offering guidance on when to adjust your path or even co...

In this episode, we're sharing the secrets to streamlining business operations and systems with expert Jenny Jones, a seasoned business operations consultant with a wealth of experience in finance, supply chain operations, and product marketing. Jenny shares her wisdom on evaluating existing systems before hiring and how documenting structures and processes can enhance delegation and scalability.&...

Can your financial system do more than just track numbers? In this episode, I'm unpacking what a full financial system looks like, how it supports your decision-making, and why it's one of the most important tools in your business. With a new quarter on the horizon, there's no better time to take stock of your systems, simplify where possible, and make strategic improvements. If you have more ques...

In this episode, Samantha Burmeister, the founder and lead copywriter of Nomad Copy Agency, shares her fascinating journey from a corporate sales career to launching a thriving remote copywriting business.  She candidly discusses the unexpected hurdles she encountered while transitioning from being a solo entrepreneur to managing an agency, revealing that the allure of earning more while work...

In this episode of Profitable Women, I challenge the age-old belief that time equals money—a mindset that often restricts business growth and leads to burnout. We’ll explore the historical roots of this belief, examining how it can limit potential earnings by tying income directly to hours worked.  Through my personal experiences, from childhood to my early career in accounting, I share how t...

In this episode, we're unlocking the secrets to effective hiring for your small business. HR expert Kirsten Ziegler is here to share her insights and help you discover the strategic considerations necessary before bringing new employees on board, as well as learn how to avoid common pitfalls such as premature hiring without a solid foundation in profitability, systems, and processes. Kirsten also...

Why do accountants and tax preparers always say, "It depends"? This episode of Profitable Women uncovers the truth behind this phrase and its significance in the world of personalizing financial advice. We'll discuss how individual business goals, values, legal and tax structures, and personal money beliefs shape financial decisions. You'll learn why understanding each client's unique situation an...

Join us in this empowering episode of Profitable Women as we chat with brand photographer Randi Beranek, who is passionate about helping female entrepreneurs build confidence and show up authentically online. In this episode, we explore the common struggles women face regarding their appearance and fear of judgment, and how embracing authenticity can set them apart in business.  Randi shares...

What if you could pinpoint the precise strategies that could catapult your business to its first $100K? In this episode, I'm taking you on a reflective journey through my business evolution, sharing three game-changing strategies I wish I had known sooner.  We'll explore how understanding profitability beyond mere revenue—considering the cash, time, and energy invested—can transform your busi...

Today’s special guest, Alyssa Walsh, the owner and founder of Sweet Briar Creative, is on the show today to share her story of transforming her business and gaining financial clarity. Alyssa shares her wisdom on making strategic decisions that protect your creative energy and contribute to long-term business growth. This episode sheds light on the necessity of investing back into your business—whe...

As the third quarter tax estimate deadline approaches, I'll equip you with the essential knowledge to determine if you need to make estimated tax payments, how to calculate them, and the strategies to achieve a zero balance due on your tax return. Learn how filing statuses, gross income, deductions, and tax credits can impact your tax liability, and gain a clear understanding of the tax bracket sy...

This episode of Profitable Women invites Maddie Peschong, a brand photographer and coach, to share her inspiring journey of serving a more narrow niche and shifting to high-ticket offers. We dive into building confidence and maintaining integrity while scaling up to services that truly reflect your worth. Maddie provides practical advice on how creative entrepreneurs can align their messaging and...

In today's episode, we tackle a common question among business owners: are your financial numbers good, and how can you adjust them for better profitability? Learn how to assess if your financial numbers are on the right track and learn how to optimize them for greater profitability using the 30-50-20 rule. We'll break down this essential guideline, especially beneficial for soloist businesses, in...

On today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs,...

As we reach the midpoint of the year, many of us may feel pressured by unmet goals or, conversely, may become complacent. This episode is all about recognizing the progress we've made, no matter how small, and the importance of patience and habit-building for both personal and professional growth. I share six essential tips for building lasting habits from setting clear goals to rewarding yourself...

On today’s episode, Sarah Knabel, the visionary founder of Bob and Lou's Coffee, shares her incredible journey from a chaotic Excel spreadsheet to mastering her business's finances. Understanding her business's financial health and working with me for monthly reviews has significantly boosted her confidence and decision-making abilities. We explore the challenges of business growth, the importance...

On today’s episode, I share my personal journey of transforming an unruly garden into a serene, manageable space. We'll explore how the same principles of structure and care can bring peace and efficiency to your business finances. Just like a well-placed weed barrier and mulch made my flowerbed more manageable, a solid financial system can help you spot and eliminate the financial "weeds" that ca...

On today’s episode, we reveal the secrets to effective leadership and delegation with Kelli Thompson, an executive coach and advocate for women's advancement in leadership roles. Kelli offers actionable insights on delegating non-essential tasks, enabling you to focus on your unique strengths and achieve long-term career success and fulfillment. Aligning your work with personal values and trusting...

Ever wondered why the strategies that brought you success might not be the same ones to take you to the next level? In this episode, we’ll unlock the secrets to personalized financial strategies and discover why a one-size-fits-all approach simply won't cut it. I’ll emphasize the value of continuous growth and two key mindset shifts for the female business owner. This episode is a powerful reminde...

Join us in this episode of Profitable Women as we tackle the critical questions around whether to hire or not to hire, such as when to do it, what problems it solves, and the new challenges it might create. We'll explore why hiring is not always the solution to overworking and how increasing your profitability might be the more immediate answer to your cash flow concerns. You'll hear practical adv...

Struggling with pricing your services or fearing financial instability even though your business is growing? Tune in as we address these common money mindset challenges through a live coaching session with copywriting expert, Jenny Roth. We explore how these behaviors increase stress, overwork, and negatively affect our bottom line. You’ll leave with practical advice on shifting mindsets, embracin...

Join us in this episode as Geraldine Carter, an esteemed business coach for CPAs, shares invaluable insights on transitioning from an overworked solo practitioner to a successful business owner. Geraldine shares strategies for managing workloads, progressively increasing prices, and standardizing client profiles to reclaim your time. We also discuss the psychological hurdles of cutting back on hou...

Join me on Profitable Women as we explore the crucial topic of creating space and prioritizing rest amidst the chaos of busy schedules, particularly for working moms adjusting to summer routines. In this episode, I share my personal experiences and insights on the necessity of slowing down and making time for self-care and business growth activities, even before our to-do lists are complete. This...

Can saying "no" to some clients actually help you make more money? In this episode, How I Grew My Business Net Profit 15% in 12 months, I reveal how I grew my net profit by a remarkable 15% over the past year by making strategic business decisions. We dissect the four key strategies that drove this success: zeroing in on a specific niche, transforming offers to emphasize value, refining systems an...

On today’s episode, we explore the world of sales data and metrics and how we should view them. Specifically, diving into the two main categories: leading metrics and lagging metrics. Understanding this distinction is key to taking control of your business's financial future. I also break down revenue into more meaningful categories, providing actionable insights for your business's financial heal...