Sheila Hansen
Profitable Women
If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves...
Author
Sheila Hansen
Category
Podcast website
Latest episode
Dec 25, 2025
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Episodes
A Pause, a Shift, and a Thank You to My Former Self 03.07.2025 11:34
In today’s episode, I share my personal experience of embracing a pause and a shift. It was during a recent pause that I found the clarity I needed to redefine what this new phase of life post-divorce could look like. I share the key shifts that occurred, embracing growth, taking risks, and fostering self-trust. This episode is also a reminder that oftentimes the greatest growth comes from moments...
What Happens When You Trust Yourself 01.05.2025 13:11
In today's special episode, I'm reflecting on this tax season and what I really leaned into and learned. After 18 tax seasons, this was the year that I got out of my head and trusted myself in a way I'd never done before. Trusting myself involved bringing on a full-time staff member, showing up authentically when new opportunities arose, and aligning business decisions with my values. If you...
Scarcity vs. Strategy: A Better Way to Think About Taxes 24.04.2025 13:58
I have a confession for you: I am a CPA who doesn't enjoy talking about tax deductions. But there is a better way to think about taxes. In this episode, I'm sharing three ways to shift from a scarcity mindset to one of abundance. I want you to think about the greater possibilities beyond simply reducing your tax liability. The tax code is overly complex. So, let's focus on having cash in our...
What If It Goes Right? 17.04.2025 11:03
Today, you are getting the raw thoughts as they come out of my head about possibilities and the question, "What if it goes right?" I heard a song recently that I had not heard before, and it was called What Could Go Right by Thomas Rhett and Lanie Gardner. As I was listening to this song, I couldn't help but think about how often we spend time and energy thinking about all the ways that some...
What You Need to Know About Estimated Tax Payments 10.04.2025 15:38
Today's episode is a timely replay of a previous episode all about estimated tax payments and what you need to know. With the next due date around the corner on April 15th, it felt like the perfect time to bring this one back. Whether this is your first year making estimated tax payments or you need a refresher, this episode breaks it down for you. Let's make sure you're prepared, confident, and n...
Shifting to Think Like A Business Owner 03.04.2025 12:57
In today's episode, we're exploring a critical transformation in how you approach your business—shifting from merely running a business to starting to think like a business owner. This shift is something that came up in my group program, Profit Shift, and it really struck me because it's something that can completely change the trajectory of your business. I know this shift well because I've lived...
Beyond Budgeting: A More Aligned Way to Manage Your Money 27.03.2025 13:07
What if your approach to money could be less about control and more about trust? After years as a CPA, I realized that the conventional methods focusing solely on structure and discipline often lead to stress and anxiety. This episode explores a revolutionary shift in mindset: going beyond budgeting and balancing masculine energy, which offers structure and discipline, with feminine energy, which...
Breaking the Silence: How Talking About Money Helps Women Earn More 20.03.2025 9:57
In this episode, we're diving into a topic that has kept so many women stuck in an under-earning cycle: the belief that talking about money is bad. So today, I'm sharing my journey of uncovering this mindset, why so many women struggle with it, and how we can shift into confidence and power when it comes to talking about money. Historically, women being financially independent has been a rad...
What Your Tax Refund (Or Balance Due) Really Means 13.03.2025 11:09
In today's episode, I'm sharing a fresh perspective on your tax refund and balance due amount and how they don't tell the whole story about your overall tax situation. Learn how to navigate your tax return confidently and why focusing on your tax liability is key to sound financial management. I want you to transform your approach to taxes to ensure you're not just chasing a refund but strategical...
Finding Alignment in Business and Life 06.03.2025 9:12
In today's episode, I'm exploring the essential theme of alignment across all facets of life, from relationships to business and finances. Inspired by a thought-provoking reel from relationship expert Max Trombley, I'm examining how stepping back from our daily routines can help us recognize areas that are out of alignment before reaching a breaking point. I'm also sharing about reclaiming t...
Leaning into Human Design and My Journey as a Projector 27.02.2025 14:47
In today's episode, I'm sharing my journey of aligning my business strategies with my human design patterns, which has led to greater clarity, ease, and profitability. You'll hear about the pivotal moment when I learned to wait for invitations, attracting ideal clients even during tough times. Personal and professional fulfillment can come from creating a business model that truly resonates with w...
How to Fund Your Retirement as a Business Owner—Without Stress or Overwhelm 20.02.2025 8:02
In today's episode, I transform the intimidating concept of retirement planning into an empowering tool for business owners. Whether you're just starting out or have been in business for years, this episode promises to equip you with practical strategies to align your business with your retirement goals. It's not about waiting for the "right time" to save; it's about taking consistent, strat...
Embracing Feminine Energy: The Power of Vulnerability and Healing 13.02.2025 9:55
In this episode, I’m sharing how finding out that I was going to be a mother to a daughter led me to explore the often-overlooked power of feminine energy in a world largely driven by masculine ideals. This episode is a heartfelt reflection on embracing this softer strength and understanding how it reshapes our lives and businesses. I share my journey of unlearning old conditioning and trust...
Finding Safety Within: The Foundation for Financial Freedom 06.02.2025 8:06
In this episode, I explore the profound connection between money, security, and our internal sense of safety. I'm sharing personal insights from my path of healing and self-discovery, highlighting the misconception that financial success alone equates to security. Tune in to discover the vital role of internal acceptance, how it shapes our foundation for financial freedom, and the significan...
By the Numbers: Looking Back on 8 Years in Business 30.01.2025 9:00
Starting a business can be a daunting journey, and doing it while managing the whirlwind of family life is even more challenging. My story begins with a pivotal moment in 2016 and the decision to launch my own business venture. This episode is all about looking back and sharing the honest numbers behind my eight-year journey, offering a unique perspective on growing a business deliberately and sus...
Reflections on 2024: Key Turning Points in Business and Personal Growth 23.01.2025 8:28
In this episode, I'm reflecting on key turning points that have shaped my business journey through the years. I'm sharing the two transformative concepts that have not only impacted my financial success but have also brought significant changes to my mindset and daily life. The first turning point was addressing the underlying beliefs that keep us stuck, which requires more than just solving...
From Avoidance to Empowerment with Jayde Reilly 16.01.2025 28:13
Jayde Reilly, the dynamic force behind Midwest Herdsman, joins us to share her remarkable journey of transformation from avoidance to empowerment in her business. Jayde candidly recounts her early struggles with financial management and her transformative experience with the Profit Shift program, which helped her gain the clarity and skills necessary to strategically price her services and enhance...
Burnout Isn’t the End: My Journey to Finding Joy in Business Again 09.01.2025 12:40
We're getting personal in today's episode. Picture this: you're navigating the chaos of running a solo business while juggling the demands of family life during a global pandemic. It's the perfect recipe for burnout. In this episode, I'm sharing my journey out of burnout and setting boundaries to rebuild my accounting business. The journey wasn't always clear, but taking the first step toward tran...
The 15hr Work Week with Erica Goode 02.01.2025 38:27
Today, I have a fellow CPA, Erica Goode, on the podcast to talk about her 15hr work week and how she has created space for all the other things she wants to be doing in life. Her story is such a great example of why we start our businesses in the first place and ensure we have our priorities set for the things we want to do. In this episode, Erica shares her story of leaving behind the rigid...
The Best Tax Strategy: Solid Bookkeeping 26.12.2024 12:49
In this episode, I reveal the secret to minimizing your tax burden by mastering the often-overlooked art of meticulous and solid bookkeeping. Forget flashy tricks and buzzworthy hacks—this episode promises to reveal why detailed financial records and organized bookkeeping are your most powerful tools for keeping more of your hard-earned money. Discover how separating your business banking fr...
Unpacking Your Money Story: How Upbringing Shapes Financial Decisions with Rene Morozowich 19.12.2024 41:12
This episode explores the powerful influence of money stories and mindset on our financial decisions and entrepreneurial journeys. Rene Morozowich is here today to talk about her transition from corporate America to running her own business and how our upbringing and other life experiences impact our financial decisions. We discuss how our upbringing and personal experiences shape our financ...
What Does Year-End Tax Planning Look Like? 12.12.2024 12:38
Year-end tax planning doesn't have to be overwhelming. In this episode, we're continuing our tax series by diving into year-end tax planning, what it is, why it matters, and what it involves. (If you haven't already, go back and listen to episode 42, Your Guide to Individual Tax Brackets , first.) As the year winds down, it's the perfect time to assess your financial situation and confidently prep...
Connecting with Your Customer Through Your Email List with Lindsay Hope 05.12.2024 37:02
Your email list is a powerful tool when it comes to building relationships with your customers and, in turn, your business. In this episode, email strategist Lindsay Hope is here to discuss strategies for building those sustainable business relationships through effective email communication. We explore ways to gather audience insights, maintain consistent and valuable communication us...
Your Guide to Individual Tax Brackets 28.11.2024 11:52
As we wrap up the first round of Profit Shift and prepare for the year-end financial hustle, we're pulling back the curtain on the intricacies of tax brackets. By understanding how your income is taxed progressively, you can confidently navigate the financial landscape and ensure you're making savvy decisions for your business and personal finances. Whether your income is solely from y...
Live Coaching Session: “I Have Money in the Bank” 21.11.2024 39:41
Today, we have a fun episode for you because my guest, Patricia Viscount, is letting me coach her through some mindset shifts related to the finances of her copywriting business. I love these live coaching episodes because it's why I do what I do, but they also showcase that whatever you might be struggling with is not unique to you, and you may hear yourself while you hear Patricia talk. In this...
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