Shannon Mattern

Profitable Web Designer with Shannon Mattern

Business EN ↓ 221 episodes

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you...

Author

Shannon Mattern

Category

Business

Podcast website

webdesigneracademy.com

Latest episode

Jul 10, 2026

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Episodes

Web Design Business Personality and How to Find and Leverage Yours 30.06.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing the different web design business personalities and how to leverage yours in your business. I’m breaking down: The 6 most common ones we see, and why this test is one of the first things we have students do in the Web Designer Academy. The challenges each archetype faces...

2023 Mid-Year Review: How to Know When to Restructure Your Pricing EP 44 21.06.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m digging into my mid-year results and the data that led me to restructure my pricing. In this episode I’m breaking down: The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract. The transformation from a hybr...

My Stripe Account Was Hacked and Stripe Said I Have To Repay $70K EP 43 14.06.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing my experience with Stripe and fraudulent charges on my account. What happened: I woke up one morning to find that my Stripe account was being shut down for fraudulent activity that I couldn’t see and hadn’t received any payment notifications for, to the tune of $70,000. A...

Reinventing Your Design Business with Melissa Burkheimer EP 42 07.06.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Melissa Burkheimer about reinventing your design business and following those nudges to pivot. Melissa Burkheimer is the CEO and Conversion Design Director of Melissa Burkheimer Studios, which designs brands and creates buzz-building strategies for product launches....

Overcoming Business Obstacles with Josh Hall EP 41 02.06.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Josh Hall about the challenges businesses are facing right now and how to navigate them! Like me, Josh is also a Web Design Coach. He started web design as a freelancing side hustle, and over the years has managed to grow it to a six-figure business today. And, funn...

Web Design Business Data Insights with Erica Nash on Driving Better Results 24.05.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Erica Nash about how to objectively collect data and use it for your web design business! Erica Nash is an online course designer and strategist who also works with me inside the Web Designer Academy as a Client Success Coordinator. Erica helps course creators eleva...

Everything You Need to Know About the Web Designer Academy EP 39 17.05.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m pulling back the curtain on the Web Designer Academy to show you everything we do to help our students create results in their web design businesses! When you're ready, here are some ways we can help you with your web design business:​ 🎧 Subscribe to Profitable Web Designer Pre...

Community, Safe Spaces, and Client Retention with Erica Nash EP 38 10.05.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing an interview I did on the Next Level Course Creator Podcast about creating a community in the Web Designer Academy! The Next Level Course Creator podcast is hosted by Erica Nash, an online course designer and strategist who also works with me inside the Web Designer Acade...

Web Design Diversity and Sustainable Work Habits with Rob Howard 03.05.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Rob Howard of MasterWP about increasing diversity and normalizing sustainability in web design. Rob Howard is the founder of HDC, a digital agency headquartered in Denver, Colorado. His team is behind one of the most popular WordPress newsletters out there, Master WP...

Web Design Pricing Journey with Angela Who Grew from 1500 to 10k Projects 26.04.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Angela Bamford about how she gained the confidence to raise her web design project prices from $1,500 to $10k! Angela Bamford is the owner of AB Designs, a UK-based web design agency that specializes in helping business owne...

Web Design Business Growth for Freedom with Racheal Graham 19.04.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Racheal Graham about growing a sustainable web design business to be your own boss! Racheal Graham is the web designer and tech strategist behind Greenhouse Creative, where she helps her clients create businesses that fit in...

Web Design Client Strategies from Experts on How to Get More Clients 12.04.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m sharing the replay of a panel from the Simply Profitable Designer Summit all about getting web design clients! 3 key topics we discuss: The main opportunities and trends we see in the design industry right now. What boundaries to set to make projects run smoother and simplify you...

Web Design Clients and What to Do If You Are Not Getting Enough 05.04.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m sharing a live call for Web Designer Academy students about how to get web design clients! 3 key takeaways from this episode: 9/10 times it’s not a tactical problem, it’s a mindset problem - identify your mindtrash and you’ll start seeing results. How you think in th...

Web Design Industry Keynote on the Current State of the Industry 29.03.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m sharing my keynote presentation from the 2023 Simply Profitable Designer Summit where I reveal 4 shifts we're currently seeing in the web design industry and how you can leverage them! I cover: Why businesses need websites now more than ever despite a growing number...

Taking a Leap of Faith with your Design Skills with Caitlin Harrison EP 31 22.03.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Caitlin Harrison about the mindset work that has to happen behind the business! Caitlin Harrison is a web designer with years of experience in print publication and magazine design. She started Caitlin Harrison Creative in 2...

Build Your Own Table: Creative Marketing Strategies for Web Designers EP 30 15.03.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we're talking about creative marketing strategies web designers can use to build relationships and market to their ideal clients. I talk about: The different stages of business and what challenges I see web designers face at each level. The feelings that came up for me around acquiring t...

Web Design Community Success with Kate Who Sold 10k Projects Confidently 08.03.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Web Designer Academy student Kate Newnham about seeking support from a mentor to confidently grow your web design business! Kate Newnham is the owner of Up Designs LA, where she helps health and wellness businesses create professional, memorable, and aw...

Web Design Pricing Confidence with Courtney Who Raised Her Rates by 50 Percent 01.03.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode, I’m chatting with Web Designer Academy student Courtney Wilson about how she tailored the WDA curriculum to grow her web design business! Courtney started her web design business, Moonsoar, with her husband after both got downsized from their jobs within a year of each...

Should You Put Your Pricing on Your Website? EP 27 22.02.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m answering one of the most frequently asked questions I get - should you put your web design pricing on your website? In this episode I talk all about: My own personal journey with talking about pricing, starting with deprogramming that employee mindset, packaging my services to n...

Web Design Mindset Shift with Lauren Who Built a Sustainable Business 15.02.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. In this week’s episode I’m chatting with Lauren Newton about why she decided to invest in her business and how she broke free from the employee mindset! Lauren has 14 years of web experience, and after 5 years of freelance SEO, she joined the WDA in 2021 to add a secondary web design layer to...

2022 Year In Review: Money Anxiety and a Mindtrash Makeover Part 2 EP 25 08.02.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week we’re wrapping part 2 of my 2022 year in review with a look at how I was my own biggest obstacle! In this episode I’m digging into: Why putting so much pressure on myself to replace my husband’s income actually backfired. How I completely overhauled a side of my business that I wasn’...

2022 Year In Review: Money Anxiety and a Mindtrash Makeover Part 1 EP 24 01.02.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week we’re diving into part 1 of my 2022 year in review and all things mindset and numbers. In this episode I’m breaking down: What caused me to start accumulating mindtrash and how I ignored all the signs. My exact revenue numbers from 2021 to 2022. The choices I made to empower myself a...

Web Design Business Growth with Megan Who Increased Revenue 4x in One Year 25.01.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Web Designer Academy student Megan Harrington about how she increased her web design business revenue by 4x in just one year! Megan is the owner of Zestful Media & Design, a brand and web strategist, and also offers courses on how to build a unique brand and graphic...

Embracing Your Full Identity as a Web Designer with Danbee Shin EP 22 18.01.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Danbee Shin about embracing your full identity as a web designer! Danbee is a web designer and global inclusions specialist, who specializes in creating inclusive websites for online coaches. She also mentors other web designers to build a successful web design busi...

Web Design Business Community – How Julia Taylor Built GeekPack Around Connection 11.01.2023

👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m joined by Julia Taylor of GeekPack to talk all about building community around your web design business! Julia is a self-taught web developer, an advocate of location independence, women empowerer, and founder of GeekPack, a community that teaches highly valuable technological an...

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