Shannon Mattern
Profitable Web Designer with Shannon Mattern
Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you...
Author
Shannon Mattern
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Web Design Business Marketing with Virtual Summits – Insights from Krista Miller of Summit in a Box 04.01.2023 1:01:25
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with Krista Miller, a friend I have known for years. She is a virtual summit expert whose proven strategies through Summit in a Box have helped me and other clients host highly profitable summits. “I’m living proof… You can see a growth in services when you launch through a...
Automating Client Management with Cameron McBeth of Dubsado EP 119 28.12.2022 40:07
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m chatting with Cameron McBeth of Dubsado about automating client management for web designers. Cameron is the Director of Education at Dubsado, an all-in-one system that streamlines time-consuming tasks for small business owners. While typically platform agnostic, Dubsado is the u...
Web Design Business on Squarespace – How to Build a Profitable One with Paige Brunton 21.12.2022 44:49
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m joined by Paige Brunton talking all about creating a profitable web design business with Squarespace! Paige is a fellow web design coach and Squarespace web designer. She’s also developed two signature courses: Square Secrets™, where she teaches web designers the ins and outs of...
How Leigh Shifted from Charging by the Hour to Charging by the Project to Create 5-Figure Revenue Months EP 17 14.12.2022 41:38
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Leigh Scott about creating a 5-figure revenue months after charging by the hour. Leigh is a Web Designer Academy student who started her web design business in 2021 to spend less time at the office and more time with her son. She started out charging by the hour, and...
Web Design Pricing Strategies with Josh Hall 07.12.2022 1:36:44
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week Josh Hall and I are talking about setting your web design project pricing. 🔥 Key takeaways: Mindset. The right mindset is the single most important thing you need to have when it comes to setting your pricing. When communicating your pricing to your client, make it all about them....
Web Design Clients Without Social Media – How Mat Casner Makes It Work 30.11.2022 45:27
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Mat Casner about maximizing your web design business growth without social media. Mat is the founder of web design agency RedLogic, and Freelance Entrepreneur, where he lives out his passion helping others grow their own businesses. He also recently hosted the Purpo...
Web Design Business Success – How Erika Floyd Beat Impostor Syndrome and Found Confidence 23.11.2022 14:36
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking all about impostor syndrome and how to get out of your own way in your web design business, including: How focusing on the client and what you love to do means being prepared to offer a solution to their problems. The biggest shift you need to make to get out of impostor...
How Erika Went from Zero Web Design Clients to $7,500 Projects in 7 Months EP 13 16.11.2022 20:35
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I'm sharing the story of Web Designer Academy student Erika Floyd of Brazen Babes Design. Erika, who started with us in May 2020, is super talented and creative but never made an income as a web designer. While working with us, she went from no clients and no sales to selling $7500 pro...
6 Mindset Shifts to Make to Create a Full-Time Income as a Web Designer EP 12 09.11.2022 42:33
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking about 6 mindset shifts to create a full-time income as a web designer, including: Why more skills doesn't equal more clients. How charging sustainably actually benefits you both in the long run. How time worked doesn’t have to be tied to the amount of money earned. When yo...
Web Design Client Growth – Proven Ways to Get More Clients 01.11.2022 23:09
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re going to cover how to get web design clients, including: Why you don’t need MORE clients - just profitable ones My top 4 web design business marketing tactics How to get clients when you’re just starting out, even as an introvert 🔥 Key takeaways: Getting comfortable being uncom...
Web Design Business Lessons with Josh Hall from the Web Design Business Podcast 26.10.2022 1:12:37
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. This week I’m talking with Josh Hall of the Web Design Business Podcast. He’s built a seven-figure web design business organically, and today we’re unpacking all of his lessons from the last decade to help you do the same! “It's the golden rule of messaging, your vibe attracts your tribe. Howe...
Web Design Client Privacy Policies – What to Know with Hans Skillrud of Termageddon 19.10.2022 38:08
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with the Co-Founder of Termageddon, Hans Skillrud, who educates web designers and agencies about website policies including privacy policies, cookie policies and all the policies you may be avoiding and not giving much thought to. “You have to have a strategy to keep up to d...
Web Design Project Pricing – How to Negotiate with Confidence 12.10.2022 25:33
👋 Welcome to the Profitable Web Designer Podcast where we help ambitious web designers work less and make more money. Today we’re going to cover how to negotiate the price of web design projects, including: How an expense mindset vs. investment mindset is costing you… and your clients Why negotiating and “charging your worth” usually result in lose-lose situations How to co-create with your clien...
Changes to Make to Your Website to Get Better Web Design Clients EP 7 05.10.2022 32:46
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking all about changes to make to your website to get better web design clients. Three common mistakes that turn potential clients off Why you don’t have to “prove” yourself to potential clients in your marketing How to stand out in a sea of web designers How to audit your site...
Why You Don’t Need to be a Web Developer to Charge Premium Prices EP 6 28.09.2022 34:50
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today I’m talking with Emma Kate, the go-to WordPress educator, mentor and master of helping web designers like us create beautiful websites without development. She also co-hosts The Designer Boss Podcast which is an amazing guide and resource for web and graphic designers. “Building wordpre...
Web Design Business: How to Run It in an Uncertain Economy 21.09.2022 1:04:43
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today’s episode is a special replay of a Live Web Designe Business Stragegy Call exclusively for accepted applicants! In this Q+A I answer questions like: How do I charge sustainably and profitably in an uncertain economy? How do I determine what my skills are worth? How do I find new clients?...
Web Design Business Growth: Simple Steps to Build a Profitable Studio 14.09.2022 25:31
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking about what it means to have a profitable web design business, and how to grow sustainably! In this episode, I’m gonna cover: Why profitability and sustainability go hand in hand How to break down the numbers for YOUR specific business The formula I use to breakdown my busin...
Web Design Clients: How to Stop Overworking Without Letting Them Down 07.09.2022 34:00
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking about why web designers overwork, and how to stop and get your life back! In this episode, I’m gonna break down: 9 reasons you might be overworking. Why not having a set schedule is actually the opposite of freedom! How to prioritize (or even shrink) your to-do list. How to...
Web Design Clients: How to Delight Them Without Overdelivering 07.09.2022 29:22
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking about why web designers overdeliver (and how to stop doing it without those awkward client conversations or losing out on referrals). In this episode, we’re gonna talk about what overdelivering is, and I’ll share exactly what’s behind your overdelivering habit. We’re gonna...
Why Web Designers Undercharge and How to Fix it Forever EP 1 07.09.2022 33:16
👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7. Today we’re talking about why web designers undercharge and how to fix it forever, including: What undercharging really is (and how to know if you’re doing it); Why I undercharged when I first started my web design business; The 8 reasons web designers undercharge (hint - your thoughts about m...
Profitable Web Designer 25.08.2022 4:20
Create a profitable web design business using the proven frameworks, systems and strategies developed by host Shannon Mattern, founder of the Web Designer Academy where she’s helped hundreds of women create profitable, sustainable, scalable web design businesses. Profitable Web Designer is your go-to resource for marketing, mindset, money, management and mentorship, and Shannon is the no-fluff, al...
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