Jason Everett, Kayla Swanson
Profitable Salon Owner Podcast
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high e...
Author
Jason Everett, Kayla Swanson
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Tired of No Shows? Here’s How To Fix It 29.06.2021 26:08
Takeaways: 02:17 - How COVID affected the cancellation policy in salons 07:58 - Is an online booked appointment a REAL appointment? 08:20 - A couple ways to solve the no show problem 13:56 - The importance of a “guest form” 15:18 - The language of a confirmed appointment 18:13 - Should you cancel an appointment who is not confirmed? Quotes: “Before covid you had more authority to enforce”(Jaso...
How To Take Amazing Photo's Of Your Clients And Guests 29.06.2021 27:02
Takeaways: 03:13 - How John DeMato got started in the photography industry 05:03 - What details in the salon to look for when taking shots of your salon 08:40 - John explains how to use different angles and shots to tell a story in your salon 14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed 17:17 - Tips for getting the best interaction...
What You Don't Know About Booth Rental 11.06.2021 30:36
Takeaways: 01:40 - Are you comparing apples to apples when looking at booth rental vs commission? 06:09 - How salon owners have disserviced their stylists with lack of info 07:22 - Is booth renting owning a business or owning a job 08:09 - What is an entrepreneurial seizure 14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission 16:00 - Th...
How Much Commission Should You Pay 09.06.2021 25:55
Takeaways: 01:22 - Are you rewarding yourself for being an owner? 03:05 - The 3 main types of income you should be pulling in as an owner 07:30 - Are you paying yourself for behind the chair time as the owner? 08:35 - Jason covers the various areas $ should go to calculate your stylists commission 15:58 - Planning for profit 20:13 - How to separate your profit by service Quotes: “Number one mista...
New Mask Rules 22.05.2021 26:02
Takeaways: 3:30 - How do you navigate so that it is good for the business (staff) and clients 5:30 - Tell staff and clients about your decision on mask mandate 8:00 - Giving the guest the option to have the stylist wear a mask 10:30 - If a client asks if the staff are vaccinated? 12:45 - Make sure your front desk knows how to handle these situations 17:00 - Put a plan in place and deal with it 22:...
Are your “Full Timers” becoming “Part Timers?” 21.05.2021 24:50
Takeaways: 5:20 - Does your reality line up with the truth? 9:00 - Serving your/their self interest first. 11:30 - Changing with the time 16:45 - Wanting them to become an owner 18:30 - How do you adapt? 22:00 - Growing with the changes to the industry Quotes: “It's not selfishness, it’s self interest.” (Doug Campbell)(6:10) “Are you better off because you forced them out the door.” (Doug Campbe...
Why Wont They Listen To You 21.05.2021 25:03
Takeaways: 4:30 - Talking to new people coming in 7:20 - Employee seeing it good only for the owner and not for them (motivating for self interest) 13:00 - How do you provide a different perspective on the same old information 17:15 - Brainstorming together (Leadership team) 19:00 - How do you get someone from knowing to doing it 22:30 - Show Me! (Ask them to demonstrate something so that staff ca...
How Do You Get the Employee Retention Tax Credit? 19.05.2021 29:18
Takeaways: 4:30 - I can’t claim ERC if I received the PPP? 7:40 - Partial or full suspension qualifications 10:15 - If my business has grown, how does that work? 19:30 - Looking at tax deductions in all avenues 24:00 - What strategy is compared to compliance 27:40 - When is it time to break up with your CPA? Quotes: 12:00 - “If you had full or partial suspension then you qualify” (Jeff Socha) 2...
How to find brilliance in your salon’s story 17.05.2021 30:45
Takeaways: 3:40 People can do what you do, but nobody has your story 5:10 How to build the best story of yourself 11:35 How do you tell stories as a salon owner 14:30 HERO Story telling (Heart, Education, Results, Origin) 17:45 Journaling some of your memories because of that story 21:45 Conflict and desire in your story Quotes: 4:00 Your story is like your fingerprint (James) 13:45 Peo...
In the Salon are you a “Control Freak”? 10.05.2021 25:32
Takeaways: 3:00 What are control freaks 4:45 Delegation vs Abdication 7:30 Four steps delegation (1. I do, you watch; 2. I do, you help; 3. You do, I help; 4. You do, I watch) 14:00 Shrink the task for better outcome, then add more. (Builds confidence) 20:00 Hiring someone who is better than you (Can do your job better than you) Quotes: 2:50 “They are a control freak and have to be in cont...
Is "Busy" Good? 04.05.2021 24:42
Takeaways: 6:00 A hamster on a wheel is busy but is not making any progress. 7:00 Doing the activity (busy) everyday but not making any progress. 12:15 How do you buy back your time and be productive 16:00 Lower value tasks that you should not be doing 19:30 How much is your time worth? Quotes: 4:00 We wear “Busy” as a badge of honor. (Jason) 16:35 How do I elevate my time? (Doug) 1...
How to Plan to Keep More of your Money with Bob Gauvreau 13.04.2021 27:59
Key Takeaways: 5:00 - How business/salon owners are taxed 8:00 - How to setup your taxes (dividend plan) 13:00 - Capture those that we are spending money on for tax deductions 15:45 - Emergency Wage Assistance (Canada) + Emergency Business Account (Canada) 18:45 - PPP Loan 21:25 - Putting our kids on payroll (deduction) Quotes: 19:15 - “If you are eligible for the PPP Loan, go out and get it a...
How to Extinguish Poverty Mentality in Your Salon with Jackson Milan 30.03.2021 27:19
Key Takeaways: 4:08 - Poverty Mindset with money (People don’t have a good relationship with money) 7:30 - The 5 financial You’s 14:40 - Define the destination What do you want? 20:30 - How do we bridge the gap between the owner and the employee 22:00 - Putting our team member in a better position (investing in your team members) Quotes: "If you can't speak open and honestly, not just about your...
051- How Do You Beat Social Media Burnout with Jamie Dana 23.03.2021 28:36
Key Takeaways: 2:15 Social Media Burnout overview 7:23 How salon owners are feeling towards social media (one word) 11:10 What’s professional and what’s authentic 13.15 Social Media Imposter Syndrome overview 19:00 Focus on what is profitable as a salon owner 20:45 Taking a break from social media Quotes “It feels like I have to be perfect right now” (Jamie Dana) (7:45) “Be authentic but be my p...
050 - How to Make the Phone Ring with Lucas Renfroe 09.03.2021 26:25
Key Takeaways: 03:17 - The biggest mistakes people make when marketing themselves online 06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website 12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count? Quotes: “Now that websites are turning more into lead generation tools instead of...
049 - How to Short Circuit and Reprogram your "Little Voice" 02.03.2021 25:13
Key Takeaways: 04:30 - The importance and proper technique of debriefing situations 08:25 - The issue with emotionally branding yourself 13:40 - How to successfully debrief in a personal development meeting 16:45 - Your job as a leader during a team debrief 22:30 - How to debrief with your clients at the chair Quotes: “It's a program that your subconscious creates to handle a situation.” (Doug) (...
048 - Should You Fire Your Salon's Top Performer? 23.02.2021 27:40
Key Takeaways: 03:13 - How and when you should fire YOURSELF 09:10 - Getting caught in a comfort zone transferring from behind the chair to being a business owner 15:33 - Jason gives a model for how to determine if you should be keeping or firing an employee 23:20 - How to prepare to fire a cancerous top performer Quotes: “Fire yourself from the job that you have and give yourself the job of the...
047 - Bringing the "Relationship" Back with Matt Beck 16.02.2021 25:23
Key Takeaways: 8:36 - The largest reason your clients are no-showing your stylists 8:43 - Keeping a positive relationship with your staff 8:44 - How to motivate your team to practice their skills 8:48 - Learning the RIGHT lessons from every situation, not just the easy ones 8:50 - Hot tips from 2 successful salon owners on building relationships Quotes: “What is the secret ingredient to becoming m...
046 - Should You Switch From Rental to Commission with Mandy Pulse & Ashley Thomas 10.02.2021 24:01
Key Takeaways: 02:40 - Doug’s tells his story of switching from a hybrid salon to a fully commission salon 08:39 - The issues that might arise while owning a booth rental salon 11:10 - The ways the salon culture has improved moving to a commission based model 14:30 - How Mandy and Ashley told their team they were switching salon models 19:30 - Advice on transitioning company structure Quotes: “We...
045 - Most Common Salon Owner Drama with Lindsay Lowe 02.02.2021 22:45
Key Takeaways: 03:23 - The main drama that affects growth in a salon and how to get around it 05:10 - How to curb miscommunication in your salon 12:40 - The importance of using a “time to do” list to continue your success 16:40 - The struggles of being a perfectionist in the beauty industry and how to get around them 18:00 - Hot tips on how to keep growing during a shutdown 21:00 - How to spend y...
044 - How Much $$ Is Your Spa/Salon Worth? 26.01.2021 24:46
Key Takeaways 4:18 Every Business is Different 6:45 Why Do You Need to Know Your Salon’s Value 9:45 Fair Market Value 16:46 How Sellable is Your Business? Quotes Doug: 1:36 I think it's just good to be grounded in what a realistic value of your business in. Because again I said, the whole thing, if you're not aware of it, you can't manage it. You can't make it worth more. You can't offer the right...
043 - New Round Of PPP for Salon Owners 19.01.2021 23:02
Key Takeaways: 01:50 - The purpose and overview of PPP loans 07:00 - Who qualities for the second round of PPP loans 09:05 - What defines a “quarter” for the PPP loans, the answer might surprise you 12:30 - The importance of having a relationship with a business banker 16:30 - Why having a coach through these times is vital Quotes: “More than likely there is going to be some extra cash with this t...
042 - How Do You Change Other People 22.12.2020 24:56
Key Takeaways: 03:55 Learning to question yourself with “what am I truly capable of” 05:43 Discussing the fact that you have to CHANGE yourself in order to LEAD better 06:44 Overview of a customized personal development challenge ran by HPSA 12:02 Going through different vices adults use as “pacifiers” in their everyday life 14:50 The “how to” and physical benefits of taking a daily cold shower Qu...
041 - Fully "Loaded" January 15.12.2020 23:28
Key Takeaways: 04:39 - Gift Card Promotions 09:04 - Dangers of Discounting Down 09:28 - Perks of Valuing Up 11:35 - Pre-book Contests 18:39 - Marketing for January Quotes: “And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug) “I want to tell you that in a digital world, physical things have a b...
040 - Most Important Thing to Sell This December! 14.12.2020 25:37
Key Takeaways: 02:08 - What is December In A Typical Salon 03:26 - The Most Important Thing To Sell This December 05:18 - Enjoy December By Staying Healthy 10:02 - It’s Not About The Amount Of Time, But The Presence And Quality 16:08 - Give Your Brain A Minute To Relax Quotes: “So if something shows up in your life, usually something else moves out of your life.” (04:45) (Doug) “It's not about the...
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