Jason Everett, Kayla Swanson
Profitable Salon Owner Podcast
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high e...
Author
Jason Everett, Kayla Swanson
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
The Number 1 Mistake Owners Make When Growing Their Salon 25.05.2022 24:53
Takeaways 1:45 - The kiss of death in salon ownership 3:08 - Capacity limitations 4:12 - The buying back principle 6:20 - Giving employees the opportunity to rise 13:00 - The confidence game 15:00 - Capacity bottlenecks 21:00 - The “hit by a bus” plan Quotes “If I’m not behind the chair, can I really fill a full time schedule?” Jason Everett (2:25) “You’re the architect of your business.” Doug C...
Why is it harder than ever to Recruit Stylists? 22.03.2022 28:49
Takeaways: 03:22 - Hire all the time 05:10 - Humanizing the salon owner in terms of hiring process 08:57 - Leverage your career pages 10:26 - What does your hiring process look like? 13:18 - The importance of creating a portfolio when hiring 20:19 - Highlighting your staff 25:33 - Personality assessments 26:06 - Posting a mentorship Quotes: “That you shouldn't just be like recruiting when you need...
How to Recruit Top Talent from Local Schools 15.03.2022 27:40
Takeaways: 01:44 - Big Mistakes of Hiring in General 04:52 - Number One: Calling the school in a panic only when you need people 05:35 - Number Two: Building a relationship by teaching something at the school 06:51 - Number Three: You sell the salon too hard 11:27 - Subtle sale 13:24 - Get some help with your salon. 17:15 - Number Four: Announcing yourself 20:46 - Number Five: Giving Gifts/Bribes...
How to Snag a Second Location 15.03.2022 27:39
Takeaways: 02:34 - Condition yourself 07:06 - Know your criteria and Position yourself 08:33 - Have a systems 10:25 - Ask yourself, do you own a job or a business? 12:10 - Learning how to run like a Business 18:24 - Know your worth 22:17 - Have a negotiation Quotes: “Both realities exist and it's according to what you choose to see” Doug Campbell (08:26) “It’s not that they're not smart. They jus...
How Do You Know When to Raise Your Prices 14.02.2022 27:34
Takeaways: 02:51 - There's no reason to broadcast that you are raising your prices 04:34 - Make sure that your staff knows what to say 05:20 - Know the Law of Supply and Demand 07:19 - Know how to calculate prices 13:09 - Know the triggers and when to raise prices 18:43 - Increase price means to increase value 21:55 - Get the right abundant mindset 24:55 - Train your staff to Level Up Quotes: “The...
How to Retire from Behind the Chair and Get your Salon to Pay you Forever 14.02.2022 25:59
Takeaways: 02:43 - Understanding the transition process 06:59 - Five levels of owning the salon 09:03 - Levels of piecing out 10:05 - What kind of salon owner do you want to be? 18:00 - Creating generational wealth 19:40 - Different profit methodologies 21:50 - The key is to have a plan 22:50 - Always seek help Quotes: “Partners start to come on when your business produces a healthy profit” Jason...
The “Bad Influence” of Influencers 21.12.2021 30:25
Takeaways: 02:16 - Roles of an influencer 04:35 - Misapplication of information from influencers 08:31 - Using KPI's (Key Performance Indicators) 10:04 - When do you need to make "the" jump? 12:30 - Tracking your business 17:04 - Importance of getting direct feedback 20:30 - Charging the right prices 22:30 - Importance of getting a coach 25:16 - Measure your Retention 27:11 - Reach out, get some S...
Are You Tired of Building Up A Stylist Only To Have Them Leave? 09.12.2021 24:04
Takeaways: 06:17 - They run out of a future with you 07:17 - Offer business partnership opportunities 08:47 - Grow people through your leadership team 09:20 - Grow people into wanting to become shareholders 14:36 - Asking the right question to know their entrepreneurial tendencies 15:40 - Get a good non-compete agreement 10:28 - Be true with your agreement 22:44 - Hire right in the first place Qu...
How to Get Your TIME Back 03.12.2021 24:04
Takeaways: 02:30 - Time vs. Money 04:56 -The Business Owner is the architect 06:29 - Upgrading your Time 11:55 - Delegate vs. Abdicate 14:31 - Getting Leverage from using Software Systems 17:08 - Whats your hourly rate? 18:22 - Outsourcing 20:44 - Upgrading your old habits 22:09 - Evolve as a Business Owner Quotes: “Time is our most precious asset and you can't buy more time” (Jason Everett) (02:...
How to FIND and KEEP Great STAFF Even Now? 03.11.2021 29:01
Takeaways: 02:58 - Four crucial things to know about hiring people 05:23 - Creating an ideal staff avatar to follow 07:37 - Writing the perfect job post 08:14 - Talking about the placement of new employees 09:13 - Getting clear on your relationships 15:28 - The 3 main things on keeping staffs 23:48 - Budgeting and making Buckets 27:18 - Creating a good culture Quotes: “The more specific you get,...
Money-Money, Getting your PPP Forgiven, EIDL loans, Grants and ERTC’s 27.10.2021 25:08
Takeaways: 02:43 - Staying up with your bank 04:37 - Be Proactive 08:16 - Be aware 15:27 - Iteration of the ERTC 20:14 - Do your own research Quotes: “A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11) “Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38) “I'm going to use this money to r...
Recruiting the Next Generation of Service Providers with Stacy Soble 21.10.2021 26:39
Takeaways: 02:14 - Recruitment Issues in todays current state 04:35 - Creating a Clear Program and Training 06:46 - The importance of Role-Play to practice 08:25 - How to overcome low-level conversation skills 11:38 - About the “SALON TODAY 200 COMPETITION” 17:09 - Implementing a new strategy 21:02 -Tips on recruitment Quotes: “What we've had to do is kind of sometimes unteach a little bit of w...
Should you sell DRUGS from your Salon & Spa? The Truth about CBD Products 21.10.2021 25:26
Takeaways: 02:48 - Benefits of using CBD 08:45 - Misconception about CBD 09:30 - CBD Massage 11:24 - Bringing CBD in the salon for the right reason 13:49 - Legal things you need to do in order to bring CBD into your salon 20:23 - Processing payment and the use of terminology for CBD Quotes: “I left everything because I was, and it was like, I either wanted to die with access to a plant that mad...
How to Get the Most Of Your Brand 21.10.2021 28:29
Takeaways: 03:13 - Getting back into education 10:56 - Point system when getting a brand 14:31 - Uncommon things that we’re not aware of getting points 18:07 - The Importance of education from your brand 20:18 - How to Select the Right Educator 22:56 - Tips on selecting an artist 25:17 - How do you get resources 26:21 - An artist in your backyard vs an Artist across the country Quotes: “Education...
Getting Out From Behind The Chair 21.10.2021 26:09
Takeaways: 03:11 - The fears and concerns in making the transition 05:26 - Biggest mistakes at any salon consulting 03:22 - Signs that you need to get out from behind the chair 16:54 - How to maintain a beautiful relationship with the guest when you transition 22:25 - The benefit of being in a community Quotes: “You have to transition out of that to be able to make more money.” (Doug Campbell...
Is The Salon World Coming To An End? 21.10.2021 26:06
Takeaways: 03:25 - How television and media create negative imagery 04:59 - Fear is not real 06:30 - Where do you sail your ship? 09:41 - How to get a positive result 16:51 - Are you teaching people to survive? Or to thrive? 21:10 - Be Positive Optimistic 24:35 - Wake Up, Make A Choice Quotes: “You must realize that fear is not real. It is a product of thoughts you create, do not misunderstand me...
Is It Legal? 21.10.2021 26:42
Takeaways: 03:11 - Finding a good lawyer for your business 05:17 - The two legal games that are happening in the salon and spa spaces 13:09 - Identifying what environment you are operating in 13:41 - Having a clear agreement with the people you're hiring 24:00 - Knowing your role as an Employer Quotes: “but ignorance is not an excuse” (Doug Campbell) (19:54) “Take the time to get the clear agreeme...
How To Get Your Salon To $50k Months 19.10.2021 23:59
Takeaways: 03:07 - A couple of ways of getting started as a salon owner 06:46 - Shifting from “how can you sell yourself” into becoming a leader 09:22 - The importance of changing your brand name before hitting your first 50k 10:23 - The process of recruiting and hiring 14:06 - How to pay yourself properly and legally 21:47 - Building a code of honor inside the salon Quotes: “Shift that mentality...
Bringing Authenticity to your Salons Social Media with Celene Dupuis 27.08.2021 27:30
Takeaways: 03:43 - The “Insta Hangover” 05:55 - Finding a balance and the community to be authentic online 08:27 - Taking bad scenarios and turning it into education rather than a rant 10:05 - Figuring out the actual emotion and intent in a social media post 16:00 - How Celene’s stylists handle an upset client on social media Quotes: “People are tired of having fake connections.” (Celene Dupuis)(...
Why 80% of Salons Won't Make It 26.08.2021 25:02
Takeaways: 04:08 - Living like an entrepreneur 10:16 - Why not having a plan is a bigger deal than you think 13:58 - Finding and training top talent 15:20 - Are you blocking our profit or just hoping it will come around? Quotes: “Yes you’re going to have to work extra hard at the beginning but you should have a plan to make that temporary.” (Doug Campbell)(02:26) “Entrepreneurship is not for ev...
How to Start a Commission Salon From Suite Rental 26.08.2021 27:13
Takeaways: 06:10 - How to create a code of honor within a growing team and what a code of honor is 07:25 - Stylists or wild stallions? 11:15 - Paying yourself as the owner for being the owner not BTC 16:48 - What software is right for you 19:13 - Are you greedy with new guests coming into the salon? Quotes: “The grass is not always greener on the other side and now they’re on an island by thems...
Barbershops Are A Different Beast 26.08.2021 24:48
Takeaways: 01:53 - Why Doug and his wife decided to own both salons and barbershops 07:40 - Setting up a proper culture in a barber shop 11:39 - How barbershops miss out on selling retail 15:13 - The Art of Shaving in barbershops 17:02 - How barbers should be selling retail 17:37 - All about men's skin care Quotes: “The idea is you got to set up a culture and a business where people can come in...
What the Hell Is a Salon "Profit" 12.07.2021 25:29
Takeaways: 03:35 - How you should be paying yourself as an owner still working behind the chair 8:44 - The mistake of bringing shareholders in too early 14:17 - What percent of salons actually take some profit 21:49 - The financial and the creative partner Quotes: “Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43) “What would it cost for you to replace y...
Beauty Changes Lives with Lauren Conway 07.07.2021 25:30
Takeaways: 03:03 - The background of an amazing company Beauty Changes Lives 04:33 - The various ways and people who might be shutting down a beauty career dream 07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one 11:42 - The importance of the financial information in the beauty industry and how it is lacking 15:12 - The “Make Your Mark” campaign 21:50 - The goal...
The "One Thing" To Focus On As A Salon Owner 01.07.2021 26:01
Takeaways: 03:02 - The MAIN issue salon owners all face revealed 04:14 - The curse of creative industries 06:36 - 9 key drivers to grow your business 10:36 - The 3 things to fix in your business to drive it forward 12:51 - Transferring BTC time to face time with your employees 19:09 - Importance of profitability Quotes: “We're really good at shiny object syndrome. Oh, that's fun. Let's start t...
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