Jason Everett, Kayla Swanson
Profitable Salon Owner Podcast
Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high e...
Author
Jason Everett, Kayla Swanson
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
How to price for profit and RAISE Your prices 11.10.2023 25:35
The podcast episode discusses the topic of raising prices in a salon business to increase profits. The hosts, Kayla and Jason, explore various aspects of pricing strategies and how to communicate price changes to clients. They emphasize the importance of setting prices for profit rather than merely following the competition. Pricing should consider factors like location, demand, and value added to...
How To Train The Employees Of Your Salon Effectively: A Conversation With Elyse Rodgers 27.09.2023 28:39
Associate Programs Empower New Stylists: Associate programs are designed to help new stylists transition smoothly into a salon environment, offering them the support and training they need. Building Confidence: One of the primary benefits of associate programs is the boost in confidence that new stylists gain as they learn and practice their skills. Structured Learning: The program is structured w...
How To Run A Profitable Salon & Make Money! 20.09.2023 32:30
Profit as Fuel : Profit is emphasized as the fuel for future growth in salon businesses. It's vital for achieving financial success and stability. Profit Milestones : Profit becomes substantial in a salon's business journey, typically when revenue reaches the half-million-dollar mark. This is a significant milestone. Taking Business Risks : Salon owners are encouraged to take calculated risks in t...
The Importance of Passion Within Your Work A Conversation With Mandy Pulse 13.09.2023 29:44
Passion Fuels Persistence: Mandy's passion has been her driving force, helping her navigate through the toughest days in her salon business. Connecting with Purpose: Pursuing a passion beyond the salon walls can provide a deeper sense of purpose and connection with the beauty industry. Impact Beyond Profits: Mandy's story illustrates that making a meaningful impact can be as rewarding as financial...
Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick 06.09.2023 30:35
Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion. Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023. She initially purchased a small location in a women's gym, later expanding to a new location. Danielle discusses various ways to expand a salon business, including niche focus and extended hours. They e...
The Path Towards Success: An Inside Look W/ Blanca Mendoza 30.08.2023 32:26
The podcast features a conversation with Blanca Mendoza, a stylist with nine years of experience in the industry. Blanca reflects on her journey, feeling that she grew up in her salon and values her salon's culture. She praises the supportive salon owners who care about the team's success and personal lives, not just numbers. The leadership team consists of six members, each with specific responsi...
Become A 6 Figure Salon Earner W/ Holly Fox 23.08.2023 30:43
Belief in Possibility: The most crucial aspect of helping staff become six-figure earners is instilling the belief that it can be accomplished. Cultural Alignment: Creating a culture that emphasizes career-focused goals and aspirations from the outset is essential. Setting Clear Goals: Providing clear, specific goals and expectations for each level of growth is vital. Technical Skills and Consiste...
MASTER Team Meetings! BOOST Productivity In Your Salon W/ Jason Everett 16.08.2023 28:52
Introduction to the Challenge: The video discusses the common struggle faced by salon owners in making team meetings engaging and productive. Hosts: Kayla and guest Jason Everett, a seasoned professional, delve into the dynamics of creating effective team meetings. Private Corrections, Public Praise: They stress the importance of privately addressing issues while publicly recognizing accomplishmen...
The True Meaning Of Success and How To Achieve It W/ Jason Everett 09.08.2023 29:04
Introduction to Guest Speaker: Jason Everett discusses achieving success as a salon owner and the journey to get there. Defining Success: Success is about doing what you want, when you want, with the people you choose, encapsulating personal fulfillment. Varied Definitions: Success varies greatly; some have wealth, while others find success in having basic needs met, showcasing the diverse meaning...
Branding Your Salon With Celene Dupuis 02.08.2023 33:08
The podcast features Celine Dupuis, a salon owner, discussing branding for her two salon locations: a standard full-service salon and a blowout bar. Celine's personal brand mission is to empower and create a community of kind individuals. She emphasizes the importance of creating a clear and consistent brand identity that goes beyond aesthetics. To attract the right clients, Celine advises identif...
Secrets Revealed: Master the Art of Building Powerful Relationships with Beauty Schools! 19.07.2023 23:00
The podcast discusses the importance of building strong relationships with beauty schools for salon owners. Holly Fox, a salon owner, emphasizes the significance of maintaining positive connections with schools to attract talented students. Building relationships with beauty schools involves engaging with various personnel like owners and directors of education. Holly shares her experience of goin...
Quickly Master Hiring, Attracting Top Talent, and Retaining Your Winning Team w/ Jason Everett 04.07.2023 25:46
The podcast episode focuses on hiring practices in the salon industry. The hosts aim to elevate the salon industry's reputation and attract suitable candidates. They highlight the importance of overcoming negative beliefs about hiring. It is suggested to clarify the organization's goals and create a magnetic appeal for potential hires. The episode discusses the challenges of retention and the need...
Retail Makeover- Double Profits with Strategic Expansion w/ Danielle Cherewyk 27.06.2023 30:21
The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion. Danielle's mother is also a stylist and works part-time in Danielle's salon. Danielle has owned her salon for 13 years and currently has three salon locations and one school. Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and...
How To Keep Your Team Motivated w/ Jason Everett 20.06.2023 29:49
Learn how to uncover the hidden motivators of your team without them explicitly telling you. The Profitable Salon Owner Podcast aims to elevate the reputation of salons, spas, and barber shops. Motivation goes beyond just money or fulfilling immediate wants. Understand the concepts of internal and external motivation and the role of self-inspiration. Practical strategies include asking open-ended...
How To Accelerate Momentum and Make Decisions Like A Boss 04.06.2023 28:07
Key Takeaways: --Decision paralysis can occur when people are afraid of making the wrong decision or facing negative consequences. --Outcome-based decision-making focuses on defining the problem, determining the desired outcome, and allowing freedom within a framework to achieve that outcome. --It's important to understand the root cause of a problem rather than just focusing on the surface-l...
How Empowering Your Team Can Lead To Freedom 21.05.2023 23:59
Key Takeaways: --> Leadership is about making a positive impact: True leadership goes beyond titles and recognition. It's about using your position to create meaningful change and positively influence others. --> Foundational qualities of a good leader: Kindness, fairness, and integrity are essential traits for effective leadership. Treating others with respect and acting with integrity forms the...
Get Ahead Of The Game With AI In Your Salon 07.05.2023 29:33
1:14 -- What is AI? 3:15 -- As a salon owner, is AI coming for my job? (Maybe... let me explain) 5:36 -- A perspective shift that may challenge your resistance 6:45 -- The technology adoption life cycle 10:28 -- The biggest MIND-BLOWING part about AI 14:45 -- How is AI going to impact your salon? 16:20 -- How to utilize ChatGPT in your salon 23:20 -- The BEST PART of using AI 27:10 -- if you ST...
How To Delegate To Your Salon Staff? 30.04.2023 31:02
Key Takeaways: 04:50 - Ideas & Sticky Notes 06:41 - The head trash of delegating 10:28 - The guilt of delegating 19:00 - The handoff while delegating 22:00 - Delegating ownership instead of end goals 28:20 - You and I together, not You vs. I Quotes: “One of the biggest problems I see in Salon Owners is that they don’t delegate enough.” (06:08)(Jason Everett) “Your job as the leader and owner is to...
How to Survive the Coming Inflation 09.09.2022 32:03
Takeaways: 03:31 - The definition of inflation 07:04 - How to know if you’re charging a good amount as prices for everything rise 08:18 - When’s the last time you raised your prices? 11:02 - Why NOW is the best time ever to raise prices 20:00 - The rule of 72 Quotes: “You've got too much money chasing too few goods.” David Phelps ( 03:50 ) “Because you can only feel like, you know, what, push pric...
What Should You Call Your Front Desk? 08.09.2022 24:51
Takeaways: 02:06 - The Sales Desk 03:49 - The sales desk structure 04:45 - Do you need a sales mindset shift? 08:12 -The “People also bought…” model 14:39 - How to incentivize both stylist and front desk to sell retail together Quotes: “I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett ( 01:44 ) “That sales desk person's job is to not only follow up on everyth...
Are People Leaving Booth Rental and Coming Back to Commission? 08.09.2022 25:44
Takeaways: 02:31 - What schools are teaching 03:46 - “I am a commission salon but…” 08:34 - Are you training your staff to leave? 14:15 - Getting lazy while booth renting 23:11 - Additional benefits Quotes: “We're actually seeing people recruit renters and get 'em back into commission salons because people are realizing it's not quite what they thought it was cracked up to be” Jason Everett ( 01:3...
Best Interview Questions to Ask 07.09.2022 24:31
Takeaways: 02:22 - Are you creating a future walkout without knowing it? 03:30 - How to create your ideal staff avatar 06:55 - How to start and finish the perfect job ad 09:56 - Using a sizzle reel 16:48 - The split test 19:16 - A non-traditional hiring style Quotes: “The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.”...
What Can You Automate and Outsource For Efficiency in Your Salon? 26.07.2022 25:48
Takeaways: 02:24 - Arizona Ice Tea 08:38 - Automated tools for the salon 11:16 - The biggest cost to business owners 14:04 - The Profitable Backbar Quotes: “And so they've been able to reduce their number one cost, which is employment.” Doug Campbell (03:46) “Hey, deal me whatever hand you want to deal me. And I will do whatever it takes to win” Doug Campbell (05:47) “They've literally reduce thei...
Is Commission or Rental Better For Your Staff? 26.07.2022 26:59
Takeaways: 02:07 - The goods and bads of commission vs. rental salons 04:06 - The lies of marketing 06:18 - The reason to work as a booth rental stylist 07:00 - Are you really keeping your money? 10:17 - How people become salon owners 14:15 - Are you really spreading cost evenly? Quotes: “ It becomes this like big ad campaign that says keep 100% of your money, which is a blatant lie ” Jason Ever...
The Power and Problem of Tips for Salons 26.05.2022 26:30
Takeaways 2:00 - Tips vs. income 4:30 - Going independent to not report tips 5:20 - Venmo 13:30 - How salon owners use tips 14:50 - No one cares about your effort 16:30 - The harm of cashing out tips daily Quotes “People under report their actual income because of tips and it leads to people not knowing how much income can be earned in this industry.” Jason Everett (2:58) “It keeps them small inde...
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