Profitable Performance Marketing

Season 1 was full of amazing guests and even some serious topics like diversity, equity, and inclusion in the industry. Not only did we cover a lot of ground, we had a great time doing it. In fact, it was so fulfilling that we're gearing up to do it again! This time around, in addition to a great new lineup of guests, we're introducing a new episode format we're calling "solos" where we'll tackle...

The nature of work has fundamentally changed since the pandemic forced businesses and employees from their once familiar office confines. Those who pivoted successfully were able to shore up basic operations, but may still be grappling with the idea of this being a permanent shift and question how to flourish as an enterprise focused on building and maintaining relationships. The good news is that...

The last several years have brought a lot of things to the forefront of society in the present day. Racial justice, equity, and inclusion are now things we talk about with increasing frequency. Here at the Profitable Performance Marketing podcast we get to cover issues that are important to us and that relate to the digital marketing space. Today we get to do that and so much more. My guest today...

Today I get to talk to long time industry Vet, and Senior Affiliate Marketing Manager at Zoro, Julia Hochstein. Julia started her career in sales at Career Builder and spent some time with some pretty well known brands - Group and Commission Junction. So her experience really speaks for herself and I was super excited to have her on as a guest. Our topics ranged quite a bit today and all of them a...

FTC Compliance, the 3 C’s, an Affiliate Donut and more with today’s guest, and the man I was second or third runner up to for affiliate manager of the year, Matt McWilliams! I was super excited about this recording as Matt has tremendous success in the affiliate world and I’ve personally learned a ton from him. Matt is the principal of Matt McWilliams Consulting where he helps people turn their pa...

Affiliate marketing, a high school radio show, the stodgy world of publishing and affiliate marketing is good for democracy? Yup, I talk about all these things with my guest today on the Profitable Performance Marketing Podcast. Michael McNerney, Publisher, Martech Record , joins me today to talk about those subjects and more. Mike’s career spans the old world of publishing in the dawn of the digi...

Seahawks football, biscuits and cinnamon rolls and affiliate marketing? Yes, that is all on today’s show. Today I have a conversation with Joe Sousa, Manager - Affiliate Marketing - North America at Fanatics, Inc. Like many other guests, I’ve known Joe for probably 10 years or more and I’m excited to have him on the podcast. Today we talk about all things affiliate marketing. We dive into his time...

Being in this affiliate marketing industry for as long as I have has afforded me the luxury of meeting some pretty incredible people and building a relationship with them that spans decades. And our guest today is just one of those. Long time friend, long time digital marketing veteran, Beth Kirsch, joins me on the podcast today. Beth is a legend in our space and has been running affiliate channel...

Today I get the pleasure of speaking with Wade Tonkin, long time friend and industry vet and Award Winning affiliate marketer. Wade and I met while he was on the sales team at Kowabunga and I was managing the Hilton Hotels affiliate program. Wade’s done quite a bit since then. You are going to find this podcast very interesting if you: Are a sports affiliate Operate a fan site Are an advertiser lo...

One of my favorite things about the Profitable Performance Marketing podcast is that I get to sit down and talk with some of my favorite people in the industry, people I consider friends and have known for decades. Tony is one of those and he joins me today. Tony Pantano is the CEO of IMWave. I've known Tony for over a decade and IMWave’s founder, Adeam Viener for two decades. Tony is a great guy,...

Are you ready for a very bubbly and educational podcast episode? I hope you are because today we have one of my favorite guests on our podcast, and I think you’ll find her personality as joyful as I do. Diana Gee-Calingo is the current Sr. Affiliate Manager for Tailored Brands. You may have heard of their men’s clothing brands - Men’s Warehouse and Jos A Bank. I have and am also a customer. In fac...

Today I get the honor and privilege of chatting with long time industry vet, Candice Noble. Cutting her teeth in the affiliate marketing world with Performics back in 2000, managing one of the most well known and vibrant affiliates programs in the space at Snapfish and Hewlett Packard, Candice has been one of the most successful digital marketers for almost the entirety of digital marketing. Her e...

Startups, acquisitions, technology affiliates and door to door sales? Yup, we talk about all those things on today’s episode featuring our special guest Dan Amarguaye of Envolve Technologies. I met Dan while he was still with the affiliate recruitment recruitment company he co-founded in 2018, Publisher Discovery . Dan is a true, and successful, entrepreneur and he talks about leadership and the l...

My guest and I coined a new word, and a new marketing channel, on today’s episode, Spartnerships. Yes, Jacob Fu and I merged sponsorships and partnerships together. I think you’ll really enjoy this conversation. Jacob, along with his wife Esther, cofounded Localadventurer.com , a travel affiliate and content producer. In today’s conversation we go over their origin story, what it’s like to learn h...

It isn’t often that you get a chance to have a conversation with someone that has been at the very beginning of our industry and was a catalyst at two of the most impactful technology solutions in our space over the last 20 years. Today I get to do just that. Today I speak with long time friend, industry vet and the very first employee at Commission Junction, Todd Crawford! As I stated above, Todd...

Today on our podcast, we have Cary Pierce, Manager of Agency Services at Rakuten Adverising. Cary brings a unique perspective to our conversations as he has worked at almost every different type of player in the affiliate game. From agency to network and everything in between. Our conversation spans reactions to covid, changes in the industry this year to how to plan for Q1 when we know very littl...

On today’s episode, I have a conversation with Chelseah Murphy, Business Development Manager at Wickire. Wikfire is a data driven digital agency that focuses on SEM work for their clients. I really enjoyed this conversation and I think you’ll find it extremely informative. You may know this affiliate best for their trademark+ SEM bidding, www.buyersguide.org or www.coupon.co website. But there is...

22 year digital marketing vet, Don Batsford Jr., is today’s guest on the Profitable Performance Marketing Podcast. I met Don while he owned and operated 31 Media, a search agency and one of the best known search affiliates in the space. Currently Don is Head of Industry at Google, working with some of the largest advertisers in the space. He and his team help them optimize their campaigns across G...

On today’s episode… An influencer! Yup, it’s one of the hottest topics in affiliate marketing and today we have one of the best on the show. Terry Adelman is our guest today, and he is the Managing Partner of MENfluential, an influencer agency that manages many of the premier influencers in the men’s category. JEBCommerce has actually worked with Terry for many years and have seen great success fo...

10 year vet, Jamie Tapia Barr, joins us today on the Profitable Performance Marketing Podcast. It’s a homecoming of sorts, as Jamie started her affiliate marketing career right here at JEBCommerce. Going from an assistant affiliate manager to leading some of our most exciting and fastest growing programs, Jamie established herself as an affiliate marketing superstar early and has continued that th...

Many of our clients and our listeners have been asking for a deeper dive into some of the technologies available to get better results, make better decisions and incentivize affiliates for the right type of orders. Well, today my guest delivers! Today’s episode features the Vice President of Sales and Marketing for LinkConnector - Tara McCommons! Tara and I have been friends forever. And just last...

One of the greatest blessings I have from my career in affiliate marketing is to work with and get to know amazingly good people. Today’s guest is definitely one of those. Today I interview and chat with Alan Rapoport. Alan is currently the Datafeed Client Relationship Manager at FMTC and formerly the Co-Founder/COO/CFO and Director of Merchant Management at DealTaker.com. Alan has been in this bu...

Or 15th Episode! Today I talk with Brian Marcus, the Vice President of Global Marketing and Partnerships at TUNE. Brian and I go way back, we've both been in this industry for decades, navigated the same circles and have come really close to actually meeting many many times. But until we started this podcast, Brian and I haven't had the chance to actually meet. It's pretty crazy that we have so ma...

Lisa Riolo is a 20 year vet of the industry and Co-Founder of the affiliate technology Platform - Impact. We had a great conversation that spanned my adaptation to a co-working facility, how we are both navigating our current social climate, leadership lessons (hint hint - curiosity, empathy and potential are touchstones for her and performance marketing and where it is going. We often don’t get t...

Cormac Jonas has come from civil engineering all the way through affiliate marketing to become one of the premier partnership marketers around, and although Cormac and I have only known each other a short time, you can tell we clicked right away. If you are an advertiser who: Doesn’t think your affiliates really do much for you Are looking for innovation from your affiliate program Have said “my a...