Profitable Performance Marketing

This podcast is quickly turning into one of my favorite things to do each week, and today’s episode is no different. Today I get to interview John Toskey, 25 year digital marketing vet and current Senior Director of Global Marketing for eBay! John and I have worked together in the past and have known each other for almost my entire career, and he is one of few people who have been in this industry...

Today I get to talk with Renee Silverman, owner of Irv’s luggage in our 3rd installment of our affiliate marketing Travel series. While Renee and I don’t talk about affiliate marketing much, if at all, we do talk about the travel space, adapting to difficult times and what it looks like for this sector going forward. Renee shared with me her strategy for making it through this and I think it is im...

Today I talk with long time colleague and bestie Erin Killian, VP of Agency and Prime at Pepperjam. Now Erin and I have known each other for many years, share a passion for Penn State Football and for affiliate marketing. We dive into lessons learned through change, how to succeed in an ever changing and evolving environment, and we dive deep into some large issues in affiliate marketing. Things l...

Today is our 2nd in our Travel Series and I speak to a pretty incredible individual and a travel affiliate - Nicole Lewis. Nicole is a wildlife veterinarian and a part time travel blogger and we have a great conversation, starting with - what is a Dromomaniac. Nicole focuses on the adventure travel space. We have a great conversation about all things travel and then really drive into the best ways...

Sarah is one of my favorite people on the planet, there I said it. I was excited to chat with her and record our conversation for you. Sarah is currently applying her expertise and experience to clients of all shapes and sizes as a Partnership Marketing Consultant. She is the former VP of ShareASale and spent over 14 years there. Today we talk about all things affiliate marketing. From her amazing...

My job allows provides me access to a very diverse mix of professionals in the performance marketing space. People of all different backgrounds, colors and creeds and all over the world. Today I'm blessed to have an insightful conversation with someone accross the pond - Mustafa Mirreh. This conversation with Mustafa was a great one. Very informative as we dove into the Black Lives Matter movement...

This is our first podcast in our travel series. With so much up in the air with COVID-19 and travel being hit so acutely and globally, I wanted to interview experts on all sides of the affiliate equation in this industry segment. Cory is a vlogger and an affiliate of one of our travel clients, Contiki.com. And boy is his story amazing. Every time I get the opportunity to travel around the US and g...

So far my guests have all been friends and colleague for many years and some of the best people I have had the pleasure of knowing. Dave is no different. Dave is the founder of Brandverity, recently acquired by Partnerize. And he is a great human being, serial entrepreneur (my words not his), great father and husband and an Air-force vet. Thank you again for your service Dave! Dave and my conversa...

Possibly the best 1 hour and 10 minutes of my week. I'm so thankful that Steve was able to take the time with me to share his leadership lessons, view on performance marketing and how important it is to find your passion as you move from success to significance. I took 5 pages of notes on this call. Stick around to the end for a super funny story about Steve's visit to Idaho when I worked at Coldw...

Choots founded and co-runs one of the most innovative affiliate networks in the game. And he's one of, if not, my favorite person in the space. Always a pleasure to talk to and this conversation is no different. We dive into leadership during untamed seas and different ways to make your affiliate program profitable, focusing on some really cool technology LinkConnector pioneered and some only they...

Today I talk with Adam Weiss of Weiss Digital Consulting. Adam and I have known each other for about 15 years from his time at LinkShare (now Rakuten) and my time with Coldwater Creek. Adam has had a pretty incredible career in the affiliate space and loves working on the publisher side. We talk about Covid-19 and leadership through tumultuous times as well as running profitable programs and why m...