Profitable Performance Marketing

We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before. Josh gives an MBA-level discussion on marketing that I'm super...

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR). We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR cho...

It is with great pleasure that we showcase one of our very own on our podcast today: Samantha Morris. Samantha leads one of our affiliate management teams as a Sr. Affiliate Manager and comes to us with over 20 years of experience working for brands like Gap, Priceline, and more. She has also worked for affiliate networks, agencies, and ran her own agency for a time. This conversation dives deep i...

Today our CEO, Jamie Birch, talks about the problem of coupon proliferation, the problem that occurs when everyone and their cousin gets your coupons and promotes them on their affiliate site. He talks about the steps you can take to ensure this doesn't happen and what you can do when it does. Psst, here's a hint: it starts and ends with your affiliate terms and conditions.

Today's conversation is with Richard Denny's, CEO of Webgains. I learned that Richard and I share a ton. From our first computers (both Commodores) to hours spent coding very simple programs in basic, to our desire to lift people up through education and training. I think Richard's bio on LinkedIn says it all "Still a proud owner of a Sinclair ZX81 and Spectrum, used to copy out pages of BASIC cod...

Leilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/p...

Are you testing your affiliate program tracking? Today our CEO, Jamie Birch, talks about the importance of testing your affiliate program to ensure all areas are tracking correctly, his exact tracking protocol and procedure, and how to make sure your channel has 100% integrity in tracking all affiliate orders.

Should I be paying for placements on affiliate sites? Do I even know what that is? Today I talk about the concept of purchasing real estate on affiliate publishers' sites and how it all works. From finding them, to pitfalls to avoid, to setting each one up for success and even what to do when they don't work. We talk about it all on today's episode.

Today I got the chance to sit down and have a conversation with Jared LaMantia. Jared and I met when the team at JEBCommerce managed the Bodybuilding.com affiliate program and at subsequent organizations he has run during his career. Jared started his career as an affiliate manager and through hard work, curiosity, and a dash of self awareness grew himself into a C-Level executive at one of the mo...

This is our second host rant, you read that right. I am ranting today! Ok, not really so much, but today I'm talking about something that can truly drive me crazy. The idea that we should be removing or stop working with affiliates in our affiliate programs because of their type or our self imposed categorization. What we really should be talking about is their performance markers (KPIs), the audi...

If you are a fan of He-Man, you definitely want to listen to this episode. Our CEO, Jamie Birch, talks about how the power dynamic in affiliate relationships has shifted dramatically in the last few years and the things you should be doing to take advantage of that swing.

Today our CEO talks with our very own Director of Affiliate Marketing, Blagica Bottigliero! Blagica started with JEBCommerce in November of 2021. Jamie and Blagica talk about her origin story (yes, it involves a great sitcom from the 80's), the importance of representation, and dive into a ton about influencers, affluencers, and affiliate marketing. Blagica shares her experience as an Emmy Award w...

In this episode I cover what has become a topic of some concern for advertisers: influencers. Over the last two years advertisers have really wanted their affiliate channels to not only drive bottom-of-funnel sales, but share in more top of funnel acquisition efforts. This has lead to a stronger push toward folding content creators and influencers into their affiliate programs. Tune in to find out...

If you've missed getting new content from us over the last few months, get ready 'cause we're coming back! The second half of Season 2 is packed with more of the same entertaining and informative content you've come to expect. We've got a new and exciting lineup of guests and industry topics to discuss, so be sure to follow along at http://jebco.de/ppmpod or where ever you get your podcasts!

Are you ready for a unique perspective? Jamie joins entrepreneur and industry long-timer Chris Tradgett in a good-humored dialog on a variety of themes. Highlights include the importance of humility and self-awareness, and the role it plays in business success and in leadership; a much needed shift in mindset toward the concept of Partnership Marketing; insights into the Publisher Discovery platfo...

The last 18 months have been some of the most challenging in our company’s history. Name an issue and you can bet we either dealt with it directly or through a client. We’re both fortunate and thankful to have emerged intact and thriving. However, this minor miracle wasn’t achieved without a lot of hard work, long hours, and a healthy dose of well-directed strategy. In this episode, Jamie lays out...

The topic of new customer acquisition is both hot and a perennial favorite in our industry. The good news is that it’s possible (feasible, even) to get your brand in front of new buyers through the affiliate channel. As technology has caught up to the level of sophistication of our publisher partners, the paths to success in this area are now much clearer. However, in order for it to work, you may...

Thinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth of your affiliate program. Removing affiliates that aren't meeting your definition of active: Isn't necessary Saves nothing Reduces potential for future sales from partne...

KPIs or Key Performance Indicators are metrics that facilitate a look into the future to predict how something will perform (a marketing campaign or other business initiative for example). You’re likely familiar with KPIs as they apply to business, but did you know that they’re useful when applied to the work you and your team does as well? In today’s solo episode Jamie gets into how these metrics...

Today I had the distinct pleasure of speaking with April Spigarelli, Senior Account Executive at Ibotta, Inc. I thoroughly enjoyed this conversation! It only took a few minutes to discover we work very similarly and have quite a lot in common. I think you are going to love this episode. If you are an advertiser that is looking for unique and new affiliates to work with, this episode is for you. If...

In an age of quick convenience and immediate satisfaction, improving or emphasizing the quality of your product offering may help put distance between you and the also-rans. In this episode I share a personal anecdote that highlights the importance of quality as a differentiator and the hurdles more discerning consumers are willing clear in order access it.

Over the last year and change we’ve brought you great interviews from all over the digital marketing space. However, to date we have yet to dip into the pool of talent “within our own walls.” To remedy that, this episode marks the first of several in a series highlighting the many savvy folks working at JEBCommerce. Headlining this episode is Digital Marketing veteran and resident super star Chris...

In today's episode I talk about three things you need to change and/or look at differently if you want a successful relationship with influencers in your affiliate program. The specifics I cover include cookie duration, your technology set up, and your overall terms and conditions. Looking after these basics will help ensure that your influencers are getting the sales that they deserve and that yo...

Today’s businesses require a diverse set of marketing disciplines to be truly effective. However, getting all of them and their practitioners to play nicely together can sometimes be a challenge. Have you encountered this yourself? Whether you have or not, check out this episode of the podcast as Jamie interviews Faheem Dayala, Chief Digital Strategist at Shayr Digital. They get into some of the p...

The title says it all, really. If your brand doesn’t already have a functioning affiliate marketing channel, you may be missing out on a variety of opportunities including staying competitive with rival brands! If this describes your situation, tune in as we cover seven compelling reasons why you simply cannot afford to sit on the sidelines.