Profitable Performance Marketing

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the tr...

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast. As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center ). This...

Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success. Key Topics Covered: Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging. Datafeed M...

In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacti...

Whether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program. In this insightful solo episode, our host, Jamie Birch, guides you through the five essential actions you can take toda...

In this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels under one overarching umbrella. One of the most prevalent and potentially costly mistakes that digital...

In this installment Jamie engages in a dynamic conversation with a long-time friend and industry luminary, Nick Marchese. Jamie and Nick's friendship has withstood the test of time, spanning over a decade. Nick, a trailblazer in the affiliate marketing sphere, has showcased his leadership prowess throughout his journey, starting with his impactful tenure at ShareASale and continuing to shape the i...

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen. Discover how working with SEM affiliates ca...

In this exclusive solo episode, our host takes on a pressing question from a prospective client: ""How can we harness the potential of our PR team's editorial placements and SEO initiatives to amplify their impact with affiliate marketing strategies?""The answer? Absolutely! Jamie provides an insightful guide on how advertisers can amplify their PR and SEO achievements with the addition of targete...

Join Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector . Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable innovations and cutting-edge technologies in the affiliate marketing space. In this episode, Choots and J...

Jamie tackles the subject of affiliate applications, the importance of reviewing them, the frequency, and what to do right now to get back on track. So many of our prospective clients come to us and their program has zero fundamentals tasks being executed on their behalf. One of those is reviewing and approving (or denying) applications to the affiliate program. These should be done daily. Approve...

Our guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show. We talk about career, how to make a decision to move on and most of all we dive into what makes up a good partnership and why they are so important to our channel and anyone's affiliate marketing endeav...

This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen! To achieve this, you'll need a mixture of technology strategy and a full testing method...

In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered: The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do so Communicate with your partners about these items through text li...

Welcome to Season Three of the Profitable Performance Marketing podcast! Get ready for a series of engaging discussions as we enter Q4 and journey through Q1. This season boasts an impressive guest list, including industry luminaries like Michael McNerney, Nick Marchese, and Stephanie Schwab. What makes this season unique is that nearly all our guests are podcast first-timers, offering fresh persp...

JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points: Don’t communicate too little Don’t communicate too often Only communicate with your affiliates when you have something impactful to say If you don’t have anything impactful to say, find something im...

Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks . As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations. MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss bes...

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it. Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses s...

One of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this isn't the case and outlines 4 steps to take now to increase revenue and find greater success in the chann...

Today we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at nbaker@sovrn.com or his team at commercesupport@sovrn.com

During a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our host, Jamie Birch, outlines an affiliate marketing farming strategy to help this individual grow sales righ...

Today I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com . In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates. Tiara shares, in great detail, the many ways CouponFollow can promote brands, how they use content to drive traffic, and how they can test c...

The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space. In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how...

Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate. We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and...

I had so much fun interviewing today's guest, Dan Christian , current founder of Acceleration Team . Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation. Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999 through several truly incredible travel organizations and back to scratch that entrepreneurial itch wi...