Profit First: Beyond The Book

Lots of business owners are using banking “pots” and “spaces” to organise their money, setting aside funds for tax, profit, or future expenses. But here’s the big question: Is separating money enough… or are we missing something? In this episode, Tim Seymour and Deb Halliday explore why simply creating pots without a structured financial framework can actually create confusion, misallocation, and...

If a client has read Profit First , they know just as much as an accountant who’s only read the book too. In this episode of Profit First: Beyond The Book , Tim Seymour is joined by Deb Halliday and Jason Withers to explore why reading Profit First is only the starting point — not the solution. They unpack the critical difference between understanding the theory and being able to implement Profit...

Even accountants struggle to pay their own tax — and it’s talked about far less than it should be. In this episode of Profit First: Beyond The Book , Tim Seymour is joined by Deb Halliday and Jason Withers for an honest conversation about why so many accountants and bookkeepers fall into reactive tax planning, despite knowing better. They explore how Profit First creates a simple, disciplined syst...

In this episode, Tim Seymour is joined by Sandra Withers, Certified Profit First Professional and transformation coach, for a powerful conversation about what really drives sustainable business success. Together, they explore why many business owners feel stuck, overwhelmed or disconnected from their finances — especially in uncertain economic times — and how clarity is the first step to change. S...

In this episode of Profit First: Beyond The Book , Tim Seymour is joined by Deb Halliday and Jason Withers to talk openly about what happens when accountants and bookkeepers finally apply Profit First to their own practices. They share their personal journeys, the challenges of putting client work ahead of their own financial health, and the turning point that came from prioritising profit, tax an...

In this episode, Deb Halliday shares her journey from becoming a retail manager at just 19 to building a successful bookkeeping and advisory business. Drawing on her early leadership experience, Deb explains how education, empowerment, and strong systems have shaped her approach to working with clients. Deb also reveals how discovering Profit First transformed her business model, moving her away f...

In this episode, Tim sits down with Liz Szporn, his original Profit First Guide and a key leader within Profit First Professionals Global. Liz shares real success stories from current Profit First Professionals in the US, offering a powerful look at what truly happens when businesses commit to the system. She also gives practical, timely advice for UK business owners preparing for the changes anno...

Join Tim Seymour and Jason Withers as they dive into the “Diary of a PFP,” sharing insights from the Monday sessions of Profit First Professionals. In this episode, they explore how structured calls, community collaboration, and real-world client experiences help members sharpen their advisory skills and apply the Profit First methodology in practice. From strategic client selection using the 20/6...

In this episode, Tim Seymour sits down with Jason Withers to explore how an accounting graduate became one of the UK’s most recognised profitability coaches. Jason shares the real turning points that shaped his path — from navigating the challenges of a loss-making builders’ merchant to sharpening his financial skills in a design agency. He reveals how discovering the Profit First methodology tran...

In this episode, we explore the real story behind the creation of Profit First. After selling his second multi–million-pound business, Mike Michalowicz appeared to be the picture of entrepreneurial success — until a single conversation with his accountant revealed he was completely broke. Years of impulsive spending, poor financial habits and mounting shame sent him into a spiral that many busines...

In this episode, Tim Seymour shares why the first step to delivering powerful advisory work is implementing Profit First in your own business. He opens up about his early struggles as an accountant and how adopting a structured, profit-focused system transformed not only his business, but the results he helped clients achieve. Tim explains how truly living the methodology builds credibility, confi...

In this episode, Tim Seymour sits down with Jason Withers and Deb Halliday to unpack the Profit First system — a simple yet powerful way to take control of your business finances. Together, they explore how flipping the traditional accounting formula on its head can transform profitability, sustainability and peace of mind. You’ll learn how allocating income into separate accounts for profit, owne...

Tim Seymour sits down with Jason Withers and Deb Halliday to talk about how joining Profit First Professionals UK & Ireland transformed their businesses — and their sense of connection. They share how collaboration, personal guidance, and a proactive community have helped members grow in confidence and success.

In this episode, Tim Seymour chats with Steph Jones , Certified Profit First Professional and bookkeeper, about how Profit First completely changed the way she runs her business and her life. Steph opens up about the early mistakes she made around cash flow and pricing, and how discovering Profit First helped her finally make her business truly profitable. Together, Tim and Steph explore: Why star...

In this episode, Tim Seymour chats with Hetty Verney — The Conscious Accountant — about how discovering Profit First in 2019 completely changed her business and her life. Hetty shares how implementing Profit First brought her clarity, peace of mind, and the confidence to finally reward herself for her hard work. Now a certified Profit First Professional, Hetty helps her clients achieve the same tr...

This episode explores how a family-run electrical business used the Profit First system to move from constant overdraft stress to complete financial control. Tim shares how David and Sarah implemented Profit First step by step, funding their VAT bills, paying themselves consistently, and creating clarity around every pound. Their story proves that even in challenging times, financial transformatio...

In this episode, Tim Seymour sits down with Deb Halliday and Jason Withers to unpack the highlights from ProfitConUK 25 , held at the iconic Chartered Accountants Hall in London. From Mike Michalowicz’s inspiring Profit First keynote to Ron Baker’s game-changing take on the subscription business model, the event was bursting with fresh ideas and practical strategies for accountants, bookkeepers an...

In this episode, Tim Seymour chats with Deb Halliday, a Certified Profit First Professional, about the real value of joining the Profit First Professionals community in the UK and Ireland. Deb shares her journey of becoming certified, from the initial doubts she had to the transformation she experienced in her own business. She explains how implementing Profit First first-hand gave her the confide...

Tim Seymour talks with Roger Knecht of Universal Accounting about how the Profit First methodology transforms both accounting practices and their clients’ businesses. They explore why accountants and bookkeepers must prioritise profitability—not just for their clients, but within their own firms—to achieve lasting financial success. Roger shares practical strategies for shifting from compliance wo...

Tim Seymour sits down with entrepreneur and author Carl Reader to explore how fear and failure shape the journey to business success. From his start as a YTS hairdresser to becoming a leading voice in accountancy and business coaching, Carl shares how setbacks fuel growth, why fear of mistakes holds business owners back, and why accountants must evolve beyond compliance to deliver real impact. Thi...

Tim Seymour, Deb Halliday, and Jason Withers reflect on the success of the 5 Friday Profit First Challenge in The Profit First Pathway community. They share how the five-week format gave participants the time and structure to dig into Profit First principles, apply them in real life, and see measurable improvements in their businesses. From exploring the true meaning of real revenue to prioritisin...

In this episode, Tim Seymour and Duncan Lloyd sit down with Ron Saharyan, co-founder and CEO of Profit First Professionals, to explore how the Profit First methodology is changing the way entrepreneurs manage money - for good. Ron shares the story behind the movement to eradicate entrepreneurial poverty and explains why Certified Profit First Professionals are essential in guiding business owners...

In this episode, Tim Seymour chats with Andreea Daly, founder of Money Squirrel, about one of the biggest headaches for business owners: setting aside money for VAT and Tax. Andreea shares how Money Squirrel automates this process - removing the guesswork, stress and last-minute scrambles. They discuss: 💡 Why automation is the key to better cash flow and fewer surprises 💡 How separating tax mone...

Tim Seymour is joined by Deb Halliday and Jason Withers to unpack a harsh truth: most management accounts are built for compliance, not clients. They're full of jargon, backward-looking, and fail to help business owners make smart decisions. In this episode, we explore why traditional reports often confuse more than clarify - and what accountants and bookkeepers can do to change that. The conversa...

In this episode, Tim Seymour is joined by Ashley Leeds — The 15-Minute Guy — to explore how just 15 minutes a day on LinkedIn can transform the way you network, build trust and grow your business. Ashley shares practical, no-nonsense strategies to help accountants, bookkeepers and coaches stand out and connect authentically. From profile pictures to headlines, he explains how to optimise your prof...