Profit First: Beyond The Book

In this episode, Tim Seymour and Deb Halliday explore the impact of the Five Friday Profit First Challenge —a five-week guided journey designed to help Accountants & Bookkeepers implement some of the Profit First strategies in their own businesses. They share how the format gives participants space to absorb, apply and reflect on the core Profit First principles shared without overwhelming the...

In this powerful episode, we’re joined by none other than Mike Michalowicz , the bestselling author of Profit First and the driving force behind one of the most transformative financial systems for business owners today. Alongside hosts Tim and Duncan , Mike unpacks why the traditional formula of Sales - Expenses = Profit is fundamentally flawed, and how reversing it to Sales - Profit = Expenses c...

In this episode, we unveil the Profit First Pathway, our newly rebranded pre-membership experience for accountants, bookkeepers and coaches who are ready to take control of their own business finances before guiding clients to do the same. Formerly known as Croissants & Coffee , this new direction is far more than just a name change. It’s a call to action. You’ll hear from Deb Halliday and Jas...

In this episode, Tim sits down with Duncan Lloyd, Co-Founder of Profit First Professionals UK & Ireland and founder of Profit Genie Group, to talk about his powerful transition from traditional accountancy to high-value, client-focused advisory. Duncan shares his journey from charging just £59 a month to confidently offering £750+ packages by embedding the Profit First methodology into his fir...

In this special edition of Profit First: Beyond the Book , hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour. Ron makes the case for abandoning time-based billing in favour of the transformational subscription based business model that prioritises long-term relationships...

In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection. Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditio...

Meet Vicki — a newly certified Profit First Professional who completed her certification in just six weeks (yes, really!). In this episode, she shares her journey from working across various finance roles to launching her own accountancy business, and how Profit First transformed her approach to money — both personally and professionally. Vicki opens up about the mindset shifts Profit First sparke...

*Adult Advisory - There are some swear words included during this conversation, please be aware before you listen* In this episode, we’re joined by Gareth Evans, founder of Evans and Co Accountants and a Profit First Professional who brings a fresh perspective to financial management in the hospitality sector. Gareth shares his inspiring journey from life in a professional kitchen to running a suc...

This week, we’re joined by Jon Norton , founder of Barefoot Accounting and certified Profit First Professional, who shares his unconventional path from musician and driving instructor to trusted advisor helping businesses take control of their cash flow. In this insightful episode, Jon explains how he applies Profit First principles in a variety of business settings — focusing on clarity, simplici...

The primary focus of this podcast episode revolves around the transformative impact of the Profit First methodology on a client's business trajectory. We explore an illustrative success story, wherein a client, initially generating a revenue of a £250k, has grown her business to a projected £2.5m, all while managing an impressive 35 bank accounts. This case exemplifies the profound clarity and fin...

This podcast episode delves into the transformative journey of Deb Halliday, a Certified Profit First Professional, who transitioned from a compliance-focused practice to one that emphasizes advisory services, particularly through the Profit First methodology. Deb recounts her initial struggles and the pivotal moment when she recognized the profound impact of Profit First on her clients’ financial...

This podcast episode delves into the transformative impact of the Profit First methodology on business operations and financial management. We engage in a profound discussion with Kerry Postel, a seasoned Profit First Professional and Guide to UK & Ireland Profit First Professionals, who shares her journey from traditional bookkeeping to embracing advisory services through the structured appro...

The principal focus of this podcast episode revolves around the transformative journey of Tim Seymour from a compliance-focused accountant to a proactive advisory role through the implementation of the Profit First methodology. Tim delineates the profound impact this transition has had on his career and the operational efficacy of his business. He elucidates the challenges he faced, notably the st...

The salient point of this podcast episode is the profound impact that the Profit First methodology has had on the business practices of Stephen Edwards, a seasoned accountant and Profit First Professional. During our conversation, Stephen articulates the transformative journey he has undertaken in embracing this system, which not only enhanced his business's profitability but also reshaped his app...