Dr. Sabrina Starling

Profit by Design

Business EN ↓ 415 episodes

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Author

Dr. Sabrina Starling

Category

Business

Podcast website

www.tapthepotential.com

Latest episode

Jul 9, 2026

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Episodes

209: View and Run Your Company Like a Financial Asset 08.09.2022

This podcast is designed around bringing the best thought leadership around business to small business owners, and we want to bring value by covering a wide and diverse range of topics. Ryan Tansom is here to share his Intentional Growth™principles to help us understand the true value of our businesses. Join us to learn more!  Ryan Tansom started his entrepreneurial career at his family business a...

208: Beat Burnout and Improve Your Quality of Life! 01.09.2022

Every successful business owner goes through a time when it feels like the business has taken over their life. When you have steady income generation, there is a critical transition at which you have to shift your mindset, grow in leadership, and develop a responsible team—so you aren’t doing everything. This is the way to free up your time and mental load so your business isn’t consuming your lif...

207: Prevent Quiet Quitting with a Results-Oriented Work Environment 25.08.2022

COVID has brought numerous changes to the workplace, most notably the huge uptick in the number of people working remotely. It’s time to let go of our outdated concepts about productivity and engagement and embrace a different framework. When it comes down to it, the most important thing is not the number of hours we put into our work but how effective and productive we are during that time. Let’s...

206: Are Your Employees Quiet Quitting? 18.08.2022

How’s the culture in your business? It’s a precious and vital asset, and it’s your job, as the owner, to grow, nurture, and protect your culture. Today we are taking a closer look at how you can protect your culture so you can become an employer of choice for the A-players you want to attract to your team. Join me now to learn more! When it comes to A-players, your business culture matters MUCH mo...

205: How a Coaching Culture Can Change Everything in Your Business 11.08.2022

Are YOU the bottleneck in your business? If nothing gets accomplished until YOU move something forward, then the sad truth is clear. If you are the bottleneck, you can probably look around and see many things piling up, which likely causes a lot of frustration. It doesn’t have to be this way! Things can change when you have team members who take responsibilities off your plate and can take on the...

204: Great Place to Work Spotlight with Dr. Nancy Trimboli 04.08.2022

In today’s Great Place to Work Spotlight , we feature a business owner who started in a place of struggle and stress but totally transformed her business in just a few years. Through the principles she learned in our How to Hire the Best course, she’s created a Great Place to Work for herself and her dedicated team members.    We welcome Dr. Nancy Trimboli back to the podcast! She’s a health exper...

203: Using Icebreakers and Team Development to Create Your Job Culture 28.07.2022

Business owners are busy! One area that often gets overlooked and pushed aside is team development. We have found some simple ways to work on team development with our Tap the Potential team, and we are pulling back the curtain to give you an inside look at what’s working for us. We hope this episode is helpful for you and your business! Dr. Sabrina is joined today by Melissa Swire, the Lead Strat...

202: Rethink Your Hiring Process 21.07.2022

Who is your ideal team member? What are their characteristics? How can working for you be exactly what they are looking for in achieving their hopes and dreams? What are you doing to attract them? You can’t just sit back and wait for them to find you, but you need an intentional, deliberate, and well-crafted system. Want to know more? Let’s talk about finding and attracting those ideal team member...

201: Are You Making These Costly Mistakes When Onboarding New Team Members? 14.07.2022

Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let’s...

200: Great Place to Work Spotlight with Sarah Martin 07.07.2022

Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusual...

199: What A-Players Really Want From You 30.06.2022

Today’s episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let’s take...

198: A-Player Problems: How to Attract Them, Train Them, and Keep Them 23.06.2022

Many Profit Designers like you are struggling to hire, grow, and retain their best team members. You are not alone! Business owners are in a desperate state to hire the quality help that they need. The COVID pandemic has plunged us into a never-ending cycle of business owners having to step in and do more because of the depleted team—and increased customer dissatisfaction due to the level of servi...

197: Creating the Life You Want as a Family Business Owner with Andrew Tvardzik 16.06.2022

Andrew Tvardzik of Cedar Ridge Log Homes has just graduated from Tap the Potential’s Better Business Better Life program, and we are celebrating with him! We are excited about what Andrew has accomplished since his new journey began in 2018. Running a family company presents many unique challenges and requires deeper-level work to promote growth and development. Besides increasing overall profitab...

196: Invest in Yourself for Entrepreneurial Success 09.06.2022

I have often wondered what distinguishes successful entrepreneurs from those who continue to flounder in survival mode. This distinction is essential to understanding the secrets to success, and we can even call it the “secret sauce” to entrepreneurial success. Join me today as I share my reflections over my 16 years of building my business and coaching other entrepreneurs.  Don’t make the same mi...

195: Visioning Your Future Success in Business and Life with Sir Steven Wilkinson 02.06.2022

The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more!   Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writi...

194: Know Your Endgame 26.05.2022

Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of business...

193: How to Make Your Time Worth $10,000 an Hour Part 3 19.05.2022

Welcome back for part three of this four-part series! In the last two episodes, I shared how to avoid the most common and costly missteps when working on your business. I also talked about how to multiply your profit by 100-900% in less than 12 months while freeing up more of your time. The greatest value in focusing on $10,000 an hour activities is the impact on your quality of life as a business...

192: How to Make Your Time Worth $10,000 an Hour (Revised and Expanded) Part 2 of 3 12.05.2022

In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset.  Today’s episode features a mind-blowing golden nu...

191: How to Make Your Time Worth $10,000 an Hour, Part 1 05.05.2022

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as us...

190: Are Your A-Players Burning Out? 28.04.2022

Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in...

189: The Secret to Retaining A-Players 21.04.2022

As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement.  Show Highlights: Can you relate to Bill? He is a business owner facing the problem...

188: Branding, the Soul of Your Business with Mallika Malhotra 14.04.2022

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.  Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speake...

187: Narrowing Your Focus to Build a Better Team with Erich Kolb 07.04.2022

Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-pl...

186: Be Different with Full Circle Marketing with Wayne Mullins 31.03.2022

We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode! Wayne Mullins is a husband, father of four, found...

185: How to Leverage Your Wins and Successes 24.03.2022

At Tap the Potential, we understand that being an entrepreneur is tough! So we always look for opportunities to do the happy dance! Today, I will be sharing what we do at Tap the Potential to support a healthy and resilient mindset. Stay tuned to find out how to stay strong and maintain a positive outlook- even throughout the hard times! Paying attention to your wins and successes has tremendous v...

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