Dr. Sabrina Starling

Profit by Design

Business EN ↓ 415 episodes

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Author

Dr. Sabrina Starling

Category

Business

Podcast website

www.tapthepotential.com

Latest episode

Jul 9, 2026

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Episodes

184: Becoming the Employer of Choice for A-players with Adam McKee 17.03.2022

We are shining the Great Places to Work spotlight on Adam McKee and Contemporary Woods. Adam has been through our How to Hire the Best course , and he is being intentional in working to become the employer of choice to attract the A-players he wants. He is proof that simple changes can improve the culture of a business.  Adam McKee has been a craftsman his whole life, learning to build and wire ho...

183: Creating a Work Environment for A-players with Rob Minnick 10.03.2022

As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year.  Rob Minnick is CEO and...

182: Why Moore Green is a Great Place to Work 03.03.2022

We love working with business owners who are dedicated to creating “Great Places to Work.” They are committed to creating opportunities for their team members and giving back to their communities. Today’s spotlight shines on a living, breathing example of that commitment! Blake Moore began working in the family lawn fertilizer business when he was 11 years old. While he enjoyed working outside and...

181: This is Real Life Business 24.02.2022

I’m talking to a friend and colleague today about her book and how Profit First principles can apply to any business. Struggling business owners breathe an audible sigh of relief when their profit margins are increased, and they can operate from an abundance mindset. Join us for today’s episode to learn more.  Christeen Era is the co-founder of Green Profit Academy and an accounting and consulting...

180: Rethinking Your Cash Flow System 17.02.2022

Financial security and time/money freedom: these are the things that every business owner wants to achieve. As with most financial concepts, there is so much that we don’t know, and we have to be willing to learn new things and think outside the box. Join us for today’s conversation that will challenge your thinking and break down the simplest elements of your cash flow system. Rachel Marshall is...

179: Small Business Success with Systems with Josh Fonger 10.02.2022

Are you a stressed-out entrepreneur who feels overworked and underpaid? Putting systems into place is the key to the life you want. Today’s guest shares how implementing systems can make profit and freedom a new reality for entrepreneurs and small business owners.  Josh Fonger is a Business Performance Architect with the unique ability to develop and implement systematic solutions to complex busin...

178: The Surprising Key to Workplace Relationships with Dr. Marty Nemko 03.02.2022

Today’s show is packed with practical wisdom to help ground us in the middle of these stressful times. You’ll learn why “do what you love” is NOT the best career advice, why being a workaholic shouldn’t carry a negative connotation, and why simplifying your life may be the very best choice you can make. Dr. Marty Nemko is a highly-regarded career coach who has written many books, articles, and ess...

177: Transform Busy-ness into Strategic Action with Lisa Crilley Mallis 27.01.2022

Today’s guest promised herself she would change her ways and diligently studied productivity concepts, developing her A.W.E. structure to keep herself on track. Now she shares her structure with service-based business owners so they can drop the ‘just one more excuse and start enjoying life again. Lisa Crilley Mallis, the owner of Impactive Strategies, is recognized for providing practical solutio...

176: 2022 Strategic Planning Series BONUS: How Are You Doing? 20.01.2022

One of the gifts we like to share here at Tap the Potential at the end of each year is a four-part series based on the in-depth strategic planning that we take our Better Business, Better Life™ clients through in order to prepare them for the year ahead. Today, Dr. Sabrina checks in to see if you’re making any progress toward your 2022 goals that will build your business up so you can get your lif...

175: Take Your Interviews to the Next Level with Ryan Englin 13.01.2022

Today’s guest shares a professional passion with our very own Dr. Sabrina, and that is hiring the right people for small business. He brings a great perspective and unique learning points during this robust conversation that we can all benefit from, particularly around the interview tips he shares. Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industrie...

174: 2022 Strategic Planning Series: Planning to Thrive for 2022 06.01.2022

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In last week’s episode, Dr. Sabrina guided us through designing our compelling business vision. In today’s fourth and final part of this strategic planning s...

173: 2022 Strategic Planning Series: Visioning Your Business 30.12.2021

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. Last week, Dr. Sabrina walked us through the very powerful “Gift to Yourself” exercise, which enabled us to examine not only our wins, successes, and breakth...

172: 2022 Strategic Planning Series: How to Be a “Gift to Yourself” 23.12.2021

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided us through some powerful questions designed to strengthen our r...

171: 2022 Strategic Planning Series: Practicing Resiliency 16.12.2021

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you! Please join us over the next four...

170: Freelancing, Freedom, and Flexibility with Laura Briggs 09.12.2021

Would it surprise you to hear that there will be more independent contractors than there will be employees in the next ten years? Today’s guest, Laura Briggs, addresses this trending pivot in the business world, plus we learn why it’s important for an entrepreneur to build a personal brand and ways that we can create visibility. Laura also shares the benefits of (along with plenty of tips for) bri...

169: How Downtime Prepares Us for Greater Things with Darren Virassammy 02.12.2021

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey. Darren Virassammy is the co-founder of 34 Strong, a public speaker, an...

168: Building Better Businesses with John Jantsch 25.11.2021

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today’s conversation with John Jantsch will help to answer these questions!  His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of...

167: Growing Through Your Pain Points with John Bates 18.11.2021

We have to write our relationship with our businesses, and not let the businesses take over our lives, but as successful as we can become as entrepreneurs, success doesn’t automatically carry over into our personal lives. Today’s guest has a very powerful life experience he would like to share and his story is featured in Dr. Sabrina’s newly-released The 4 Week Vacation™ book! Listen in as John Ba...

166: Own What’s Possible for Your Business with Chuck Parmely 11.11.2021

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company.  It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see th...

165: How to Ask for Help with Rodrigo Laddaga Lopez 04.11.2021

Today, we take a look at Rodrigo’s story (which is featured in Dr. Sabrina’s newly-released book, The 4 Week Vacation™! ) around his entrepreneurial journey and the lessons he’s learned along the way.  Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small...

164: Sneak Peek of The 4 Week Vacation™ Audible Production 28.10.2021

In today’s episode, Dr. Sabrina shares ALL of Chapter 1 of The 4 Week Vacation™ (her newest book is now available for purchase on Amazon!) with her podcast listeners. As you’ll soon gladly hear, “There IS a better way!” We hope you enjoy listening and that it inspires you to take your life back from your business! Profit by Design is a Tap the Potential Production in collaboration with Small Busin...

163: Why I Wrote The 4 Week Vacation™ 21.10.2021

Tap the Potential’s own Connect Team Lead, Melissa Swire, joins Dr. Sabrina in today’s episode of Profit By Design.  Join them in this fun conversation where Dr. Sabrina is interviewed about her newly-released book, The 4 Week Vacation™, the companion book to her How to Hire the Best series. Dr. Sabrina and Melissa share their excitement over getting the book published, why it’s so special to each...

162: 3 Simple Steps to Attracting A-Players, Part 2 of 2 14.10.2021

The key to taking our life back from our business is to have a team of A-players, and one of the greatest challenges that we entrepreneurs experience is finding the A-players that are right for our team and that we can trust, especially while we’re away from our business. In Part One of this series, Dr. Sabrina discussed the psychology of A-players, team members who are known to be resourceful and...

161: What it REALLY Takes to Attract A-Players to Your Team (Part 1) 07.10.2021

If your business is growing, chances are you will be hiring either now or sometime in the very near future. In today’s episode, Dr. Sabrina shares the key to successfully hiring A-players for your business.  This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members , and is a companion book to her soon-to-be-relea...

160: Get Different with Mike Michalowicz 30.09.2021

Our guest today is not only a listener favorite, but he was also the very first guest on the Profit By Design podcast! Mike Michalowicz (pronounced mi-CAL-oh-witz) is the entrepreneur behind three multi-million dollar companies and is the author of Get Different , Profit First, Clockwork, The Pumpkin Plan , and Fix This Next . He is a former small business columnist for The Wall Street Journal and...

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