Dr. Sabrina Starling

Profit by Design

Business EN ↓ 415 episodes

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Author

Dr. Sabrina Starling

Category

Business

Podcast website

www.tapthepotential.com

Latest episode

Jul 9, 2026

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Episodes

309: How to Prepare Your Team for Your 4 Week Vacation® 08.08.2024

Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential , and Kaitlyn Beaver,  our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly a...

308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver 01.08.2024

Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential , and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support eac...

307: Tame Your Gremlins and Claim Your Freedom with Melissa Kay and Kaitlyn Beaver 25.07.2024

Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential , and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her  4 Week Vacation®, but w...

306: Setting Your Team Up for Success with Melissa Kay and Kaitlyn Beaver 18.07.2024

This episode is the first of several hosted by Melissa Kay, Tap the Potential’ s Lead Strategist, and Kaitlyn Beaver, Tap the Potential ’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an i...

305: A 4 Week Vacation® Veteran’s Perspective on Empowering Her Team and Work-Life Balance with Sarah Martin 11.07.2024

Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast! Sarah Martin is the president and co-owner of Cabin Works, a...

304: Transforming Business to Support Life: A Journey with Collected Living Design 04.07.2024

I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and lea...

303: Unlocking Freedom: How Seth Gordon Plans His Life-Changing 4 Week Vacation®️ 27.06.2024

It’s not easy to plan for your 4 week vacation ®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and ho...

302: Authentic AI with Kinsey Soderberg 20.06.2024

Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this...

301: Mastering KPIs for Strategic Decision-Making with Angie Noll 13.06.2024

Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to run our businesses.  Angie Noll is the found...

300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon 06.06.2024

People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture...

299: Mastering the 25-Hour Workweek: Boosting Productivity and Profitability at Tap the Potential 30.05.2024

Feeling burned out in your business? Don’t you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential .  I’m joined by Melissa Kay, our Lead Strategist, for a fun co...

298: Navigating the Process of Hiring a Bookkeeper with Angie Noll 23.05.2024

Do you need to hire a bookkeeper? Today’s episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential , leads this interview with Angie Noll, the owner of Reconciled Solutions . Join us to learn business-saving strategies from Angie! Angie Noll is a Profit First professi...

297: Prioritize and Protect Your Mental Health as Your Most Valuable Asset with Melissa Kay 16.05.2024

May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today’s episode, I’m joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential . We are digging into what we need to be aware of to protect our mental health as our businesses gro...

296: Unlocking Success: The Power of Changing Questions with April Stroink 09.05.2024

As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. T...

295: Time Freedom: Mastering Delegation for Business Success 02.05.2024

What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delega...

294: Attracting A-Players in Today’s Job Market with Kaitlyn Beaver 25.04.2024

Is your business a great place to work? Today’s episode focuses on current hiring trends and the importance of creating a great workplace for your A-players. Dr. Sabrina is joined by Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead  and the Lead Facilitator of the How to Hire the Best course . Kaitlyn describes her passion for helping business owners stand out in their market...

293: The Blueprint for Building a Great Place to Work with Dr. Sabrina Starling 18.04.2024

You want to have a good culture. You know it is important to attract A-players to your team. The good news is that there are simple steps you can take to make your business a great place to work. From predictability and resources to leadership and camaraderie, you can learn how to craft a workplace where A-players thrive. Join Dr. Sabrina as she breaks down the steps to create a great place to wor...

292: Navigating Entrepreneurial Challenges: Persist, Pivot, or Throw in the Towel? 11.04.2024

Being in business is tough. Hard times come, and sometimes they go on for a long time. Have you found yourself asking, “Is it worth it? Will it EVER get better?” You are not alone–but are experiencing common feelings of most entrepreneurs. The big questions are: How do you know if it’s time to quit? How do you know when to keep going and persist? Join Dr. Sabrina as she dives into this topic and s...

291: Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten 04.04.2024

Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen. I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual clien...

290: Why Being Everything to Everyone Leads to Burnout 28.03.2024

Does this sound familiar? You are on the hamster wheel, always working hard just to keep up with the demands of your business and trying to be everything to everyone—and still coming up short. This is a common scenario for entrepreneurs, but things CAN be different! In today’s episode, I’m diving into the mindset that is undermining us in our self-limiting beliefs and how our personality styles ca...

289: How to Make Your Time Worth $10,000 an Hour, Part 2 21.03.2024

Today’s episode is the follow-up to last week’s episode on how to make your time worth $10,000 an hour. Today we shift from you, the business owner, to your team members and how you can support them in making their time more valuable to the team. Dr. Sabrina reveals how to support your A-player team members in delegating effectively so they invest their time in higher-value activities to support t...

288: How to Make Your Time Worth $10,000 an Hour, Part 1 14.03.2024

Your time is valuable. Don’t waste it on clients and customers who don’t fit your ideal client profile. A much better strategy is to identify the sweet spot of your business and have a system for attracting the right people and deterring the wrong people. Today’s episode covers a popular topic with the Tap the Potential family of business owners: how to make your time worth $10,000 an hour. I’ve b...

287: I’m Scared to Hire! How Do I Know If I Can Afford It, and Other Hiring Fears 07.03.2024

“We’re busy, I’m overwhelmed, and my team is overwhelmed. We have more work than we can handle. I know we need to hire, but I’m scared. How do I know if we can even afford it?” Does this sound familiar? If this describes your experience, today’s episode is for you! Many business owners face this common problem, and we are diving deep into this topic today. We’ll address the fears around hiring, hi...

286: Your 4 Week Vacation®️ is Within Reach and Entirely Possible! with Kristin Meyer 29.02.2024

Are you preparing for YOUR 4 week vacation®️ in 2024? Or is this another year of stress and overwhelm moving you toward full-blown burnout? Help is available, and your 4 week vacation®️ is possible! Today’s episode is a live coaching call with Kristin Meyer, the CEO and co-owner of Southern Crafted Shutters. They are an exterior shutter manufacturer and retailer in upstate South Carolina where the...

285: Tapping Into a New Talent Pipeline to Grow Your Business 22.02.2024

Are you ready for another game-changing strategy to grow your business? A successful internship program can be transformative in bringing fresh perspectives and innovative ideas to the table. This topic prompts many questions about how to hire interns, what they can do for your business, what requirements should be in place for an internship, and how to build a successful internship program. Just...

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