Profit by Design

Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their bu...

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They al...

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You’...

You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients! Profit by Design is a Tap the Potential Production. Show Highlight...

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential . Jo...

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link . You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to...

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential , and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking spa...

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology , a book we highly recommend to all our clients at Tap the Potential . Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.  David Jenyns, a previous guest and good f...

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and...

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why pr...

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap th...

Delegating tasks is a struggle for most business owners, and it’s a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, a...

We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and...

Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential , to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us! Profit by De...

In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importan...

Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential , and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential . You’ll learn why the success of your bu...

Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don’t want to miss today’s episode. You’ll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential , discusses this concept with Dr. Sabrina, who has masterfully crafted a succes...

Exciting things are happening! I’m chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life . Even though landing a TEDx talk has not been my primary goal, it’s been my vision since 2019 to share the message on a broader scale about what’s possible with a “work supports life” mindset. This philosophy has become even more meaningful in my l...

You’ve read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today’s show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us! Jeremy Jones is a military veteran, entrepreneur, author, and the founder/CEO of Jones Media Publishin...

Calling all workaholics! Are you feeling stuck in the grind of running your business? It’s time to make a change! Join us to learn more in today’s episode! Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential , to reveal key strategies that will help you grow your business without becoming a workaholic. You’ll learn...

Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today’s episode! Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is est...

Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team’s productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver,...

All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for t...

Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential , welcomes Donna Leyens to the podcast. The conversation covers how to identify your id...

Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur.  In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, wh...