Profit by Design

You didn’t start your business to feel stuck, overwhelmed, or like you are always on. The truth is that your business WILL take over your entire life if it isn’t intentionally designed to support your real life. Join us as we walk through the first and most important steps in creating a business that feels good to run, gives you time freedom, and aligns with the life you actually want. You will di...

Is it constantly on your mind what you can do to keep your best team members for the long haul? You need A-players for your business to run smoothly and be profitable, but beyond that, you can’t have a constant turnover of your top talent. Join us for a casual coffee chat between our Lead Strategist, Melissa Kay, and our How to Hire the Best Strategist, Kaitlyn Beaver, as they share their hearts i...

Imagine your business serving more clients and staying profitable without you, the business owner, being involved in the day-to-day decisions. Does it sound like an impossible dream? In this episode, Melissa Kay and Dr. Sabrina Starling break down the mindset, systems, and structures needed to build a business that gives you freedom. We want your work to support your life, not the other way around...

What if you could scale your business sustainably without losing sight of the most important asset: your lifestyle? Dr. Sabrina Starling and Melissa Kay are here to share the secrets and practical strategies to make it happen. You’ll discover how to grow your business while staying true to your values, how to prioritize balance, and how to avoid burnout. Whether you’re scaling for the first time o...

In this special episode, Melissa Kay Interviews Dr. Sabrina Starling to celebrate a significant milestone: 20 years in business. Dr. Sabrina shares the most powerful lessons she’s learned about building a company that doesn’t just succeed but truly supports the life you want to live. From strategic decisions to mindset shifts, Melissa and Dr. Sabrina explore what it takes to create a life-first bu...

Are YOU the bottleneck for every decision in your business, even though you have a good team in place? Imagine a workplace where every team member thinks like a leader, acts with intention, and communicates with purpose. That’s the power of a coaching culture—and it changes everything! Dr. Sabrina Starling is The Business Psychologist, founder of Tap the Potential , and author of How to Hire the B...

What if ONE shift in your company culture could boost performance, drive accountability, and grow your net income by 765%? In this episode, you’ll discover the ROI of a coaching culture and learn how to make it your team’s superpower. You’ll learn how coaching transforms teams into top performers, how to create accountability that fuels growth, and the 765% profit advantage. Join Dr. Sabrina Starl...

Today’s episode continues our conversation with Dona Krebs, our incredible Client Concierge who has been with us at Tap the Potential for 17 years. Dona shares the key role a Client Concierge plays in creating a high-touch, relationship-centered experience that supports both clients and team members. She shows up at her best every day to help our clients and each team member to the fullest. We can...

We have a special treat for you today. In celebration of Tap the Potential’s 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You’ll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and understand why we rave about her impact and value as ou...

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets yo...

Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic is near and dear to our hearts because we are obs...

Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compe...

Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategi...

Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and inefficient time management, the power of creating...

Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrificing your business’s growth. Listen now to learn how...

Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful next step you can take to prevent burnout and thri...

We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339 , and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview! Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15+ years of broadcast experience to their brand, w...

Do you feel that no one understands what you’re experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT alone, and your feelings are typical for business o...

Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and build the legacy you’ve always wanted. Are you ready...

Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today’s episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You’ll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose. Join Melissa Kay and Dr. Sabrina Starling to lear...

Catch today’s episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You’ll learn how working smarter–not harder–can transform your business and life! Geeta Nadkarni went from being a 12-year-old journalist to building a $2.4M coaching empire–...

Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset will solve your business challenges, best tips for...

I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expected. From this conversation, you’ll gain powerful l...

Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top talent or risking their health. Learn how to foster...

Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They stress that business owners need to get better at del...