Dr. Sabrina Starling

Profit by Design

Business EN ↓ 415 episodes

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Author

Dr. Sabrina Starling

Category

Business

Podcast website

www.tapthepotential.com

Latest episode

Jul 9, 2026

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Episodes

284: How to Hire Your Next A-Player with Dr. Sabrina Starling 15.02.2024

Today’s show focus is very near and dear to my heart: hiring A-players. I’ll explain what small business owners are getting wrong and why traditional hiring practices will only bring difficulties and heartache. The mis-hiring process is painful because of the time and effort involved in screening applicants and interviewing, and statistics show that 75% of business owners are mis-hiring. Join me i...

283: Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability 08.02.2024

Are you struggling to set boundaries with your team and hold expectations? This is a common struggle for business owners. If you find yourself having the same conversations over and over with your team members just to see nothing change, this episode is for you! We are diving into practical ways to set boundaries and hold expectations for them, along with the challenge of the tough conversations y...

282: The Dream Manager: An A-Player's Story of Aligning Her Vision with the Company's Vision 01.02.2024

Welcome to today’s episode! Last week, we covered how your organization’s future and your team members’ potential are intertwined. You also learned why Tap the Potential’s Dream Manager Program is the solution to the monumental problem of employee disengagement. Today you’ll learn the vital importance of putting your personal strategic plan in place, how identifying your dreams supports your busin...

281: The Dream Manager Program: The Solution to Employee Disengagement 25.01.2024

“The great corporate battle in the coming decades will be the war for talent.” Do you feel overwhelmed by the challenge of attracting and retaining engaged A-players on your team? Is employee disengagement sinking your ship? In this episode, Melissa Kay, Tap the Potential’s Lead Strategist and “Chief Dream Officer,” shares how your organization’s future and your team members’ potential are intertw...

280: How to Strategically Manage Your Time with Melissa Kay 18.01.2024

Do you feel like you never have enough time to get everything done? You are not alone! Most business owners identify time management as one of the biggest challenges they face. When you started your business to have more time freedom, you probably didn’t envision getting caught in the survival trap and experiencing real symptoms of burnout as your business grew. If you are unsure of how to priorit...

279: Strategic Planning Series Part 4 of 4: Designing for Profit in 2024 11.01.2024

Set yourself up to double or triple your profit and owner’s pay in 2024! How does that sound? Join Dr. Sabrina for Part 4 of our Strategic Planning Series as she walks you through what it means to design your business to be sustainably profitable. You’ll learn how to get out of the survival trap, plan for growth that increases profit and owner’s pay, and discover the most often overlooked business...

278: Strategic Planning Series, Part 3 of 4: Design Your Clear Compelling Vision for a Better Business and Better Life in 2024 04.01.2024

Are you caught in the survival trap? If you take a few steps forward but aren’t building the momentum you want or getting the results you need, it could be that you need to design your clear compelling vision. Why not start now to improve your quality of life in 2024? Download your copy of our Strategic Planning Series Workbook today; you’ll also get the Tap the Potential 2024 Strategic Planner as...

277: Strategic Planning Series Part 2: Celebrating Wins and Looking Ahead to 2024 28.12.2023

Our clients’ successes, big or small, help fuel our team at Tap the Potential. We have supported business owners in 2023 through some very challenging circumstances, and I want to brag about our clients who have been resilient in achieving major wins this year. If the end of 2023 finds you still in the struggle, I hope today’s show inspires and encourages you. You can absolutely have a profitable...

276: Strategic Planning Series, Part 1 of 4: Reflect, Plan, and Exercise Your Resilience Muscles 21.12.2023

It is an exciting time of year with all the joys that the holidays bring! As the year winds down and we have time to reflect, it’s the best time to strategically plan for the year ahead. This episode kicks off the first in our four-part Strategic Planning Series, and today’s focus is on you, the entrepreneur—because the success of your business begins and ends with you. In the middle of all the ch...

275: Practical Steps for Handling Difficult Clients and Customers 14.12.2023

Have you ever found yourself scratching your head wondering how to deal with someone who has a very difficult personality? Dealing with a difficult client, customer, or team member is a situation that a lot of us encounter in business because we deal with different personalities all the time. I have identified three types of personalities that are typical of difficult clients and customers: those...

274: Breaking Price Increase Anxiety: Profitable Tips with Dr. Sabrina 07.12.2023

When was the last time you increased your prices? Does it strike fear in your heart and make you uncomfortable to have these conversations with clients and customers? You are not alone! Price increases are necessary, and they must be strategically planned. Let’s talk about how to know when you need a price increase and how to address this with clients and customers! Our upcoming Better Business Be...

273: The Courage You Need to Get Out of Your Own Way Part 1 30.11.2023

"Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?" Answering that one powerful question can help you to avoid fear getting in your way. It will allow you to address what is best for yourself and prevent difficult or uncomfortable situations from persisting for years. Avoiding tough decisions can hinder both your personal and p...

272: Let’s Take a Moment to Think About Gratitude with Dr. Sabrina Starling 23.11.2023

Last year’s Thanksgiving episode about gratitude is one of our most popular episodes, so I’m bringing it back! For every single listener, I hope this season is full of reconnection with your loved ones. Remember to slow down and savor these moments and take this opportunity to let work go so you can be fully present with the most important people in your life. I hope you enjoy this replay episode....

271: How to Deal with an Underperforming Team Member with Dr. Sabrina Starling 16.11.2023

How do you deal with an underperforming team member? It is a tough, but common, situation for business owners to find themselves. Do you keep them to coach them, or do you let them go? Join Dr. Sabrina as she walks you through this process with clear actions to help you assess their potential for improvement and make the tough decision. This topic comes from a member of our Mighty Networks communi...

270: Turning Tough Feedback into Learning Opportunities with Melissa Swire 09.11.2023

What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can’t guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you’ll learn what we discovered when we interviewed our top clients and how we implemente...

269: Get Up and Move Your Body for a Better Business and Better Life! with Chris Wilson 02.11.2023

Would you agree that entrepreneurship can be an all-consuming endeavor? Have you found yourself neglecting your health, good nutrition, sleep, fitness, and other aspects of appropriate self-care? We are at increased risk for health-related issues because of work-related stress and intense lifestyle. Physical health ties into our mental health and effectiveness, and we deserve to be at our best. Le...

268: Maximizing Profitability: The Art of Strategic Hiring 26.10.2023

“What role should I be hiring for next?” is a common question we hear from business owners who are at capacity and know they need to hire, but they are confused and don’t know which role they should hire for next with considerations about cash flow, profitability, and how the hiree will support the sweet spot of your business. In today’s show, I’ll give some parameters for determining your next hi...

267: Profit-Boosting 1 to 1 Meetings: Quick & Effective Strategies 19.10.2023

Is your team as productive as they can be? Are you dealing with disengagement on your team? We are focusing on quick and effective strategies for implementing profit-boosting 1:1 meetings with your team members. Join me to learn the best strategies for resolving communication problems and boosting productivity.   In today’s episode, you’ll learn how to set clear objectives and goals for 1:1 meetin...

266: No More PITA Clients with Dr. Sabrina Starling 12.10.2023

If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND ou...

265: Creating a Healthy Workplace Culture with Russel Lolacher 05.10.2023

How do you create a healthy workplace culture where your team members want to stay around? If you have a healthy workplace culture, what do you need to do to preserve and protect it? Today’s guest has expert advice on creating AND maintaining the workplace culture we long to have—and it all comes down to leadership. Join us to learn more! Russel Lolacher is an international speaker, podcaster, and...

264: Help! I've Lost My Best Team Member. What Am I Going to Do? 28.09.2023

Does this sound familiar? You are stretched really thin, you have a lot on your plate, you are filling multiple roles—and your best team member leaves. It’s the worst feeling ever to lose the person you’ve counted on, the one who always had your back, and the key person helping you get things done. It can leave you feeling hopeless, helpless, and confused, feeling overwhelmed about going through t...

263: How to Cultivate a Can-Do Mindset for Your Business and Life with Denise Gabel 21.09.2023

As a leader, striving to maintain a positive attitude is a challenge. It’s hard to dig deep and keep yourself and your team motivated when obstacles appear at every turn. This is where the Can-Do mindset comes in. My guest is here to teach us how to make things happen with enthusiasm, both for ourselves and our teams. Join us to learn the Can-Do mindset! Denise Gabel, the Can-Do-ologist, is the mo...

262: How to add 6 to 7 figures to your Revenue with YouTube Featuring Nate Woodbury 14.09.2023

Is YouTube part of your marketing strategy? It’s the second most popular website in the world and the second most popular social network. People watch one billion hours of video on YouTube EVERY day. Join us to learn how to make the most of YouTube for your business profitability! I’m joined by Nate Woodbury, the producer of over 50 YouTube channels focused on generating leads for their correspond...

261: Pricing for Predictable Profit with Dr. Sabrina Starling 07.09.2023

How is the profitability in your business? The biggest factor in your profitability is making sure you are pricing appropriately, and you have to know your numbers to predict your profit! In today’s show, we will discuss how to set your prices, when to increase your prices, and what to do if your low margins don’t provide appropriate owner’s pay. There is a LOT to consider within this topic, but i...

260: Embracing Failure, Shame and Guilt: The Journey of an Entrepreneur 31.08.2023

Are you in the judger pit? Are you allowing fear-based reactions to shrink you and minimize your impact on your business? Here’s the truth: failure, shame, and guilt are all messy and normal parts of the entrepreneurial journey. It feels risky and vulnerable to admit our failures, but we can’t let them keep us from moving forward. Let’s reframe how we think about our experience and journey as entr...

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