Profit 2 Cash

Wow, wow, wow... I did it. Today is the 52nd episode of the Profit2Cash podcast. 👏👏👏 As a big celebration for reaching the 1 year milestone of recording, publishing and promoting my podcast, I invited the one and only Diane McKendrick to be my special guest interviewee. Diane has been instrumental in my life. Having met her 18months ago at a networking event where she was the beautiful, statues...

Today I wanted to share a marketing & sales strategy that is often overlooked in business, and that is the power of Testimonials. To have one of your clients share their experience of working with you and the results they have achieved from your partnership is one of the most powerful ways to market and sell your business. Do you ask your clients for testimonials? Do you ask for them regularly...

Running a small business often feels like you have to wear all of the hats. From CEO, CFO, Marketing Manager, Sales executive, technician to the customer service & admin officer. Sometimes things can get a little overwhelming and you don't know where to focus your time for the best & most optimal outcome. However, often, we lean towards doing the things that we are best at and feel most co...

Business is won or lost between your two ears... but how do you keep a strong business mindset? Listen in to today's episode as I share my top tips on how I personally maintain a strong mindset so that I can keep taking action and pick myself up after losing my Mojo. 1. Vision 2. Morning Routine 3. Work with Business Mentors 4. Inject fun into your day 5. Surround yourself with likeminded business...

Where are you in the "Business Growth Curve"? A really interesting topic today as we deep dive into the "Business Growth Curve". The business growth curve highlights the different stages every  business owner goes through, from Launch to Exit/Decline. As you listen in, reflect on where you are today, where you want to be & how far you have come. What do you need to help you move to the ne...

As you start to scale your  business and desire to grow it to the next level of success, understanding your Financial Reports becomes fundamental to your success. Why? Listen in today as I share the top 5 reports I believe are most important to understand and why they are a must for all CEOs to review every month as a minimum. The top 5 reports are: Profit & Loss Balance Sheet Cash Flow B...

Numbers are often scary for entrepreneurs, however I believe that numbers are important for anyone who is in business. Why... well 1. They never lie 2. They can quickly highlight if there is an issue in any part of the business 3. You can use them to help you plan for your future success 4. They can help you make more informed decisions 5. They can help you to predict the outcome of your decisions...

Today I am sharing 7 different Business Growth Strategies that you must try! Why? Well you never know which one could be the secret sauce to catapult your business growth. Here they are: 1. Increase Prices 2. Reengage clients or customers 3. Offer additional services or products to existing customers 4. Cold Call strategy 5. Networking 6. Being present on Social Media platforms 7. Building your re...

Today I want to share with you the top lessons I personally learnt from having high business debt. In fact at times I felt like I was drowning in debt and didn't know if I was going to be able to start swimming or would sink. So here are my top Lessons learnt, which one do you resonate with? 1. Even when you feel all is lost there is another solution 2. Have a good relationship with your bank 3. A...

Stop doing this when pricing... How do you feel when setting the prices for your products or services? Does it make you squirm? Do you feel uncomfortable or worry what your prospects or customers will think? Well don't worry if this is how you feel because you are definitely not alone. Pricing is one of the most challenging aspects of running your business, so today I wanted to share my top tips o...

Financials 101 As a business owner I believe that it is very important to understand your financial reports and the information that they are revealing to you. In today's podcast episode I do a deep dive into the 4 main reports that are the most important for you to understand, review regularly and analyse to ensure everything is in order. The four reports are the: 1. Profit & Loss Statement 2...

What the heck are Future Focused Financials and Why do I need them for my business??? Today I share the importance of planning for your business. Specifically mapping out your future financials & cashflows to assist you in understanding your business & gaining clarity on areas for improvement. Set a meeting with yourself and business partners (if you have them) and take the time to plan yo...

How much money is leaking out of your business? Today I share a super simple strategy that can literally save you $1,000s in your business. Cash money that will drop to your bottom line. By taking half an hour a month to review your expenses and asking yourself the following questions, you will be amazed at just how much money is actually leaking out of your business unnecessarily. As you review y...

Why enter Business Awards? For today's episode I have the gorgeous Danielle Stearman as my guest! Danielle is a multi award winning, Internationally recognised serial entrepreneur and owner of several Australian based businesses. Danielle launched Roar Success in 2018 to support business owners in Australia and give a platform for networking, connection, growth and strategy development. In 2019 Ro...

Now is the time to "sit down" and plan your BIG Goals for the financial year, 2023. Without goals and a roadmap to achieve them, the likelihood of you creating the business and life you dream of is highly unlikely. The following are my top tips to  help you set your goals and give you the best chance at achieving them. 1. Become clear on what you want to achieve for 2023 2. Become clear on Wh...

Today's episode I share my own personal story of action that I am not taking in my business for the fear holding me back. What is the action... Cold Calls!!! Does anyone love cold calls? I am not sure, but to be honest they are stumping me. Is there anything in your business or even life that you are not doing, that you know if you could just take the action the magic would happen. Listen in as I...

This week I have the pleasure of interviewing Janeen Vosper! For over 20 years, Janeen worked as the General Manager of Sales for a successful multi-million-dollar, national supply business.  Author of ‘Good Girls Do Sell: The Modern Businesswoman’s Guide to Authentic Selling’, and ‘Being Unstoppable: Remember When Life Gets Challenging, “You’ve Got This”‘, Janeen is a prolific writer and con...

End of Financial Year is sooo exciting. Yes I am an accountant, however all biz owners should be getting excited. Why you may ask?? Well listen in to today's podcast episode as I share why you should be super excited right now. I share some great tips for how you can get prepared for year end, different  strategies to help you save time, save money and make more money. If you have loved today...

How do you make decisions? In today's podcast I share with you a personal story of how I have recently stopped drinking alcohol and how this one decision has led me on a journey of healing and transformation. I recently started to think about how I was actually making decisions in my life and the changes I am taking to start making more empowered decisions that are aligning me to my vision for my...

This week's podcast episode is another special interview edition. Our special guest this week is Carlo Chincarini, known as the Kingmaker. Carlo is an expert in human behavior, mindset, identity and a thought leader in the area of rebuilding your relationship to money in order to create abundance. He is a successful entrepreneur having founded multiple companies. At 31, he is a global speaker and...

This week's podcast is a special one! 🤩🤩🤩 It's my 2nd interview podcast! For this episode we have the amazing Julia Zielke! Julia is a master sales and mindset coach. She is the Director of her business "Sales Inside Edge". In today's episode Julia shares her path in becoming a successful sales coach and how she built her brand into multiple 6 figures within the first 12months of being in busin...

Do you have a morning routine? I was recently at a conference and all of the presenters were coaches who had created very successful businesses. At the conference they were sharing the strategies they had personally used to create their successful businesses. One of the interesting questions that was asked, was did they each have a morning routine... Guess what, they all had one. Each presenter sh...

Today I am going to share my personal 6 steps that have helped me to create a business that has Passion, Purpose and Profit. 1. Passion & Purpose 2. Freedom Number 3. Income Strategy 4. Profit Plan 5. Review, reset & realign 6. Confidence Combining your passion & purpose with solid business strategies enables you to create a successful business. A business that not only is financially...

Today's podcast episode is a little different from those I have shared to-date. It is a topic however that has a profound impact in my life and I felt called to share on this today. The Power of Choice. I truly believe that the Power of Choice has the greatest impact in our lives. The decisions we make, intentional or otherwise, have led us to where we are today. My own choices have had a profound...

Want more Business Profit??? Of course you do! Today I share the 7 levers to increase Biz Profit, these are: 1. Increase Average Price per item 2. Increase Average Spend per sale 3. Increase Average number of Transactions per customer 4. Increase number of leads to your business 5. Increase your conversion rate 6. Increase Gross Profit Margin 7. Decrease expenses By focusing on just one lever each...