Professional Services Growth and Marketing

In this episode we'll be covering 5 principles of courageous leadership. Lead by example. Maintain high moral and ethical standards. Put people first. Applaud and leverage the skills and knowledge of others. Take calculated risks. Resources: Join my email list - https://dannyozment.com/list Other resources - https://dannyozment.com/resources

Last week we talked about how executives can use a podcast to connect with the current and future employees. This week we're going to cover how podcasts can help executives leave the c-suite and start out in a new career. Executives might want to leave their c-suite position for many reasons, but starting a consulting or speaking business can be hard. You may want to share your expertise with the...

Last week we talked about how executives can use a podcast to put a face on their company or brand. This week we're going to cover how podcasts can help executives connect with current and potential employees. Podcasts showcase authenticity and personality even better than other mediums like video and a blog. Podcasts allow you to get rid of the long emails and scripted speeches. You can just talk...

Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations. So, it's important for companies to give themselves a "face" consumers can know, like and trust by humanizing their brand with their top executives. Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a val...

Often when launching a business, we're strapped for cash, so we try to do everything ourselves. But outsourcing certain tasks or services may be something we need to do sooner than we think. In fact, neglecting to outsource services may cost us dearly in the following ways: We end up wasting many hours trying to do something we have no skill, training, or interest in. We achieve second-rate qualit...

Those of you who know me, know I love Walt Disney World. And the number one reason I love it is the Disney level customer service. It's legendary. Corporations travel to Disney all the time to learn from them. To learn how they make their customer experience so amazing.  Inarguably, quality of both service and product form the foundation of great customer service. Like that restaurant, we can offe...

The human body is incredible in its design. If you take any inanimate object or material and subject it continually to abrasion, you'll wear it down. But if you expose your hands continually to hard work, over time you'll develop calluses. These patches of thick skin protect your hands from abrasions and other injuries—amazing! But the same holds true in our business. We may serve 100 clients, mos...

Nobody likes to fail. I don't like to fail. Yet, I'm hard-pressed to think of anything worthwhile that was ever accomplished without some measure of failure first.   Consider Thomas Edison. As an inventor, Edison failed 1,000 times at inventing the light bulb. But when a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn't fail 1,000 times. The light bulb was an inventi...

The term COACHING is thrown around a lot these days with a wide variety of meanings. Just like the sun burns off the fog, let's try to shed some light to clear away the fog around coaching.   To look at coaching simply, let me suggest that there are three primary types of coaches: the skills coach, the mentor coach, and the professional coach. All three types of coaches are valid and helpful withi...

How many of you are sitting here right now, and you don't have a topic for your next blog post or podcast episode or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have know idea what it is going to be? Man, that feeling sucks doesn't it? I hate it when I'm staring down at my fingers floating over the keyboard, trying to think of that ne...

A 6-week LIVE course, February - March 2019, where you'll skip the frustration and learn how to create, craft, plan, produce, and promote a podcast under the guidance of a professional podcaster and producer. Our next Podcast Supercharger sessions will begin in February 2019. There is a strict limit of 10 participants — this is to ensure each participant receives ample time and attention to their...

You may be familiar with the childhood rhyme, "Sticks and stones may break my bones, but words can never hurt me." For a child, that may seem like a great comeback toward a bully with a sharp tongue, but the statement is undeniably false. Words can and do hurt! In fact there's an ancient proverb that says...   The tongue has the power of life and death.   The tongue—our words—can be used for good...

Depending where you are in the development of your business, you may or may not have thought of giving to charity. On the one hand, when we're just starting out, we may be struggling just to get by, much less give to others. We may think, "Someday, when I'm doing very well, then I'll start giving." On the other hand, when we're doing very well, we tend to hold onto our money, finding it difficult...

Have you ever heard the phrase "you can't see the forest for the trees?" Well today, I want to talk about why that phrase, or as I like to call it "proximity blindness" is the very reason that you should always have outside eyes and ears, experts, coaches, masterminds, and consultants helping you with your podcast, business, or anything really.   We all suffer from proximity blindness… this inabil...

What are people really wondering about when they want to start a podcast? Well, would it shock you to know that most people, like yourself, are wondering the same exact things, but are too afraid to ask for fear of sounding silly.  Well, I've compiled a list of the eight most common questions I get asked about podcasting and will give you the answers right now. It's time to take the guessing and w...

When confronted about his procrastination, a young man responded jovially, "Hey, anything worth doing is worth putting off!" Perhaps you can relate to this young man's mantra. If so, I have good news for you. Procrastination is NOT a permanent personality trait. If you tend toward procrastinating, you can change. But first, let's look at some of the pitfalls of procrastination and why this is such...

In her book Lean In: Women, Work and the Will To Succeed, Sheryl Sandburg shares one of her favorite mottos. "Done is better than perfect"? In this episode, I want to explain why you should Aim for Progress, Not Perfection.   We want our podcast, product, service and business to be the best it can be. We want to be a market leader; we want to be successful; we want to be unsurpassed. So, we aim fo...

It's important for lawyers and realtors to build a trust bond with potential clients. In this episode, I share three ways lawyers and realtors can use a podcast to create a bond with their listeners.   Before I dive into what you'll hear in this episode, I'd like to revisit trust and building a bond with podcasting.  If you remember from one of my earlier episodes, I said that podcast hosts and li...

This week I am talking about, "keyword stuffing". And no, this episode is not related to a podcaster's Thanksgiving (although, the idea is intriguing). Keyword stuffing is a practice that is causing Apple to ban podcasts from their platform. Why is this important? Apple Podcasts is still one of the top podcasting directories around and a great way for podcast discovery.   A quick overview of how d...

In Episode 22, I shared my recommended gear and software for podcasting. This week I wanted to take some time to share some of the other resources that I depend on, learned from and have grown from throughout my entrepreneurial journey. These are resources that have helped me grow my business, community and influence.   In this episode you'll learn: Podcasts that have made a huge difference in my...

Podcasts are a great starting point for creating loads of great content for use on many different platforms. This week I want to talk to you about, what I like to call, the podcast repurposing process.   If you struggle with crafting blog articles or social media content, then repurposing your podcast can help you create various forms of content from just one single recording.  In this episode, I...

This is a list of tried, true, and trusted gear and software for podcasters that I've personally benefited from. No, it's not everything and it's not the most expensive stuff; to get the best quality, I believe you need to purchase the highest quality equipment. The problem is that the best equipment can be expensive, more than you might be able to afford early in your career. I've used every sing...

I want you to have awesome, amazing, and high quality sound on your podcast. So, over the last few weeks, I've been sharing proven ways to help you to improve your sound. We've already discussed the basics of recording, your room , we've talked all about gear , and we've talked about recording techniques, mixing, and mastering . If you haven't checked out those episodes yet, I urge you to do so.  ...

I love your show, but it sounds terrible. No really, it does.   Okay, so your message is amazing, but nobody is listening to it because your podcast just sounds bad. What are you going to do about it? In 2010, I discovered podcasts. They helped me get through the experiences and daily life following the birth of my daughter. The medium of podcasting really moved me. But the audio quality of podcas...

I want you to have awesome, amazing, and high quality sound on your podcast. So, over the last few weeks, I've been sharing proven ways to help you to improve your sound. We've already discussed the basics of recording, your room and we've talked all about gear . If you haven't checked out those episodes yet, I urge you to do so.  In this episode, we cover the last two ways to improve your sound:...