Professional Services Growth and Marketing

Last week I kicked off a three-part episode series devoted to improving the sound quality of your podcast. We've already covered the two most important things to understand to get high quality sound on your podcast. This week we delve into gear, including computers, software, and yes, microphones. A lot of the gear I cover in this episode can be found in my resource list .   In this episode, you'l...

I recently ran a two-part episode series that explored four reasons why sound quality matters. If you've missed those episodes, you can go back and listen to them, here and here .  Over the next few weeks, I am now going to share five ways you can improve the sound quality of your podcast.  I am an audio engineer at heart, so this is the stuff that I love to share. In this episode I cover the two...

This week I am sharing a discussion I recorded with my buddy John DeLancey. John and I met at Lou Mongello's Momentum conference (which still has a few spots remaining ). John is the author of Marketing the Magic, one of my go-to books on how small businesses can use story in their marketing. He's also host of The Story-Driven Business Show and Marketing the Magic podcasts. John is a diehard entre...

Last week we talked about why sound quality matters on your podcast. We covered the first two reasons, which are ease of use for the listener and professionalism and authority.  Today I am going to cover the third and fourth reasons. In this episode, you'll hear: Why sound quality is respectful to your audience Harmful sound, sound can be weaponized Competition - why would someone choose a podcast...

My goal is to spread the word of the amazing things podcasts can do for your business, brand or mission. In order to share your message and share it well, the sound quality of your podcast matters. Over the course of the next two episodes I will be answering the question, "Why does sound quality matter?" In this episode, you'll hear: What sound quality of a podcast is, exactly How detailed edits a...

Today Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business.  This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build a community with your...

I recently shared strategies for using podcasts in human resources and employee communications . This week I wanted to talk more about using podcasts for human resources  or rather more specifically, recruiting. It's hard to calculate the true costs of hiring an employee. But what we do know from some studies and research is this: in 2016, SHRM reported that the average cost per hire was $4129. An...

In this episode of So You Want to Podcast? , I explore a human resources industry strategy that uses podcast as a way to communicate with employees. Podcasting is mainstream. In 2017, 48 million Americans listened to podcasts weekly. You can hear more interesting statistics about podcasting, here . Forward thinking companies are using podcasts as a convenient way to connect with their employees. I...

A common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the "Field of Dreams" approach...  if you build it, they will come…   Well, in most cases, if it isn't an ins...

You may have also heard people talk about "monetizing" your podcast with sponsorships and ads. This is the question I get more than any other question… While it's true that ad dollars are flooding to podcasters from things like video and TV advertising, the vast majority of ad dollars are going to major media outlets. You are much better off sponsoring yourself by making sure that everything your...

In today's episode of So You Want to Podcast?, I share three ways to amplify your authenticity (which I touched on in an earlier episode ). If you want a podcast that will bring stability to your business and create loyal customers who trust you before they buy and then can't wait to tell the world about you, then your episode must showcase your true authentic self. It should also grab your listen...

Today I wanted to share a handful of ways you can use podcasts to benefit your business.  I've already covered some of the big ones, like authenticity , establishing expertise , eye-opening demographics , evergreen content asset and how a podcast can help you reduce marketing and networking costs . There are still more benefits to having a podcast for your business! In this episode, you'll hear: H...

How much did you spend last year on direct response, print, and awareness campaign marketing? I bet a lot, right?  I've seen crazy numbers for putting an ad on the side of a bus in larger cities. Several non-profits I worked for, in the past, easily spent $25k/year on print. I spent at least $5k last year on my own website tweaks. And I probably spent another $10k or more on travel to conferences...

Evergreen content is content that is always relevant. And, podcasts are an evergreen content asset.  Many people think of podcasting as a marketing tool only. Nope . Podcasting is a long-play about building a relationship with your ideal client. The end result; podcasting will give you return on investment, for years to come. In this episode, I share: Why podcasting is not a marketing tactic Why f...

Podcast listeners are absolutely, hands-down, a desirable demographic for your business. Here are some stats: 48 million Americans listen to podcasts weekly and subscribe to six shows, consuming 7 episodes per week. And get this,  87% of podcast listeners listen to more than half or all of each episode. This means you have a ready and willing audience right at your fingertips. The stats relating t...

Podcasts can be thought of as the new book. You've probably heard the cliche, "Oh, that person wrote the book on this specific topic. They are an expert." If you write a book, you are naturally seen as an expert on a subject. The same can be said for podcast hosts that create a podcast around a very specific topic. Get this: in a 200 page book, you'll average about 55,000 words. And, most people s...

Podcast hosts and listeners, guess what? You've been naked together! No seriously, you probably have! I listen to podcasts in the shower and in the bathroom in the morning while I get ready for the day ahead.  I bet you do too. Did you know that the average podcast listener invests around 5-hours and seven minutes per week listening to their favorite shows? They listen at home, in their car, while...

You want to generate leads and make mores sales because you know you can help people. The one thing you need to know is that marketing is different now. People are distracted. They're bombarded with hundreds or even thousands of marketing messages a day, and if your message doesn't stick out, it might as well not exist.   Podcasting is one of the best, if not the best, form of content marketing th...

Hello, my name is Danny Ozment and welcome to the introductory episode of So You Want to Podcast: Strategies for Growing your Business. I'm a brand strategist who happens to have also been a professional recording engineer for over 20 years. I'm a podcast consultant and producer who has worked with more than 50 podcasts and currently produces more than 15 different podcasts each week. I was inspir...