Professional Services Growth and Marketing

This week on the podcast, I'm sharing an interview I did on the podcast Let's Fix Work with Laurie Ruettimann. If you are wondering what podcasting has to do with work, well, I often get asked questions about enterprise podcasting. Questions like, "How do we do this in our organization?" "How do we have a podcast where the CEO talks to the employees, but we keep it confidential?" Or, "How do we ha...

I'm looking forward to bringing this episode to you because you're going to meet one of my clients Amber De La Garza. Amber gives you the straight talk on what it takes to be productive and grow your business. When listening in on my conversation with her, you will discover strategies to save time and money while podcasting, the holy grail of growing a business, a surefire way to maximize your SEO...

This is a special episode with one of my clients, Ernie Svenson. We had a great discussion recently about how lawyers can use podcasts. Podcasting is not as hard as most people think. After having done his podcast for over a year, Ernie was ready to share some "behind the scenes" observations. The main takeaway is that you can create a podcast more easily than you'd imagine. And the impact that a...

Podcast hosts and listeners, guess what? You've been naked together! No seriously, you probably have! I listen to podcasts in the shower and in the bathroom in the morning while I get ready for the day ahead.  I bet you do too. Did you know that the average podcast listener invests around 5-hours and seven minutes per week listening to their favorite shows? They listen at home, in their car, while...

Unfortunately, a lot of people spend a lot of money to attend conferences and often walk away without taking action on any of the great stuff they learned. This bums me out. I recently saw some great suggestions for note-taking at the Workhuman conference in Nashville and wanted to share them here with you. As Podcast Movement 2019 is here in Orlando next week, this is a perfect time for you to cr...

In this episode we discuss monetizing your podcast through ads and sponsorships. I want you to know the truth about how many downloads you'll need before you get significant income from sponsorships. And I share a strategic way you can get valuable sponsorships even if you only have 500 downloads per month. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcast...

In this episode we discuss referral marketing. Most businesses get 80% of their clients from some form or referral marketing. I'm going to share with you how you can use your podcast as part of your referral marketing strategy. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps What: 2-monthl...

Podcasts are now mainstream. Over 55% of americans have now listened to a podcast. That's amazing! And it's an amazing tool for you to use to reach more people. In this episode I share some updated stats from the last year and some great stories about the engagement that comes from podcasting. Resources: Check out episode 4 of the podcast.  https://dannyozment.com/coachingsession

People are starving for local content. The days of the local small town newspaper are long gone and Yelp and Google are only so helpful. In this episode, hear how hyper-local content can be a major source of traffic and downloads. Resources mentioned: Speaking -  https://dannyozment.com/speaking Coaching -  https://dannyozment.com/coachingsession  

It's been a while since I told you my story. So for the benefit of the new listeners and the entertainment of the long time listeners, I decided to share a few fun things about me that you may not know. In this episode you'll learn: 1. How my music career began with a tuba and tears 2. How Andrew Lloyd Weber changed my career path 3. Why lederhosen was one of my favorite outfits in college 4. What...

We've talked before about podcasts being a long term play. They are not a short term tactic. They are an appreciable asset that grows your community over the long term. In this episode I talk about: 1. The unique behavior of podcast listeners that continues to reward you 2. Why you need to stay consistent 3. How a simple call to action can bring you income for years to come Resources mentioned: Fu...

A common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the "Field of Dreams" approach...  if you build it, they will come… Well, in most cases, if it isn't an insan...

Evergreen content is content that is always relevant. And, podcasts  are  an evergreen content asset.  Many people think of podcasting as a marketing tool only.  Nope . Podcasting is a long-play about building a relationship with your ideal client. The end result; podcasting will give you return on investment, for years to come. In this episode, I share: Why podcasting is  not  a marketing tactic...

Today Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business.  This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build a community with your...

You may have also heard people talk about "monetizing" your podcast with sponsorships and ads. This is the question I get more than any other question… While it's true that ad dollars are flooding to podcasters from things like video and TV advertising, the vast majority of ad dollars are going to major media outlets. You are much better off sponsoring yourself by making sure that everything your...

How much did you spend last year on direct response, print, and awareness campaign marketing? I bet a lot, right?  I've seen crazy numbers for putting an ad on the side of a bus in larger cities. Several non-profits I worked for, in the past, easily spent $25k/year on print. I spent at least $5k last year on my own website tweaks. And I probably spent another $10k or more on travel to conferences...

You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episode you will learn: 1. Several quick fix remedies o...

I found a great article recently in my local electric coop's magazine about DIYing a kitchen remodel and the article was so perfect. I could have just as easily replaced the word "homeowner" with "podcaster" in terms of deciding when to "DO IT YOURSELF" and when not to. So for this episode, I did! In this episode you'll hear some important questions... Do you have the expertise? Do you have the to...

Time is an interesting resource, unlike any other. Any two people have differing financial resources and differing skills and talents. We have different opportunities, different circumstances, and a different network of friends and acquaintances. But we all have the same number of hours in a day, a week, a month, or a year. When it comes to time, we're all on level ground. No one has extra hours s...

There is always some measure of success in persistence. But giving up offers none. Regardless of the outcome, persisting through tough times and overwhelming odds becomes part of the victory. Here are just a few reasons to persist:   Persistence gets results. Few things in life worth achieving are gained without persistence. Nearly all successful people we look up to have a long, hard trail of fai...

If you've ever ridden a motorcycle, or even a bicycle, you know that hitting debris in the road can cause a serious accident. Veteran motorcyclists warn that if you see a rock or other debris in the road, whatever you do, don't focus on it, because you'll hit whatever you keep your eyes on. A Powerful Principle You hit whatever you focus on. That's the powerful principle here and it's not only tru...

Stress is one of the leading causes of stroke and hypertension in our society. But stress isn't always a dirty word! We need a certain amount of stress in our lives in order to function well. For instance, a desire to excel in our business; the drive to please customers; and the practice of goal-setting and goal-completion all impose a level of stress on us that is good and productive. However, to...

Change is inevitable. Some changes we initiate and enter into willingly, while other changes are thrust upon us. Changes that happen to us may be desirable or undesirable. All change is a step into the unknown. Changes emerge from a variety of sources: Changes in family Changes as we age Changes through the phases of our business Changes in technology Changes in the market Changes in what were onc...

As entrepreneurs and business people it's easy to slip into the mindset that building relationships is merely a means to an end—making the sale. Now, there's no argument…we're all in business to make money and without question, relationships help us accomplish this. But think about it. If we stoop to merely using people to get what we want, we might have a healthy bank account but be bankrupt in o...

In this episode I cover why you should be brief in your content and how to cultivate brevity in your writing and speaking. And I just gave you the entire episode description in 2 sentences. ;-) Resources: Join my email list - https://dannyozment.com/list Other resources - https://dannyozment.com/resources