Professional Services Growth and Marketing

Michael Gaines is Director of Communications at NOV. He has been instrumental in NOV's use of podcasts to communicate with employees. In this episode, we discuss how NOV has used podcasts before and during the COVID pandemic. You can find Michael at https://www.linkedin.com/in/michaelgaines/   *** Check out my friend Heather Osgood's proven step-by-step system to prepare your podcast, and give you...

Enterprise podcasts are very similar to traditional podcasts but they are secure and only available to employees and potentially, stakeholders. Using this style of delivery allows you to include sensitive information in podcast episodes. This might include messages from leaders, team meeting recordings, important company announcements or marketing announcements, organizational changes, and even hu...

Nathan Hirsch has developed and sold 2 businesses and is working on building his 3rd. In each, he has used podcasting to promote them whether as a guest on podcasts or by having his own. We have a wide-ranging discussion about this process and about outsourcing, Nathan's particular expertise. Nathan Hirsch - https://www.outsourceschool.com/   *** Check out my friend Heather Osgood's proven step-by...

Outsourcing is the key to business growth for most businesses but how do you start? In this episode, I go through the reasons why you should outsource and also share a simple 3-column system for figuring out how and when to outsource. *** Check out my friend Heather Osgood's proven step-by-step system to prepare your podcast, and give you the confidence to reach out and secure advertising deals. ...

I have two principles that I use in my business to keep moving forward with success. 1. Don't rush or multitask AND 2. Start ugly. The first lead to a reputation for doing great quality work and the second lead to finding the right makeup of products and services to create a successful business.   Check out my friend Heather Osgood's proven step-by-step system to prepare your podcast, and give you...

Hands down. One of the top three questions I get about podcasts is about monetization and it usually somewhere along the line gets into a discussion of getting advertisers and getting sponsorships. During this episode, I walk you through the ins and outs of podcast advertising and how it can work for you as a podcaster.   Check out my friend Heather Osgood's proven step-by-step system to prepare y...

You might be surprised to learn that I see several mistakes that are quite common for many first-time podcasters. While it's a good thing to learn from your mistakes, it's just as effective (and so much easier) to learn from the mistakes of those who walked the same road before you.  Producing a professional podcast that people will want to listen to is difficult, but there's no reason for you to...

I welcome my new friend Angie Trueblood, podcast pitching expert, onto the podcast this week to talk about how to pitch yourself as a guest on podcasts. This turned into a wide-ranging hang where we discussed all of our opinions on the best way to grow your audience as a podcast host and expert. Join us! Angie Trueblood - https://www.angietrueblood.com/ Free podcast pitching roadmap - https://www....

There is no better way to grow your audience than borrowing other audiences by going on other podcasts as a guest. Today I go through the whole process of how to be a great guest, find opportunities, and pitch other podcasters. Get the Publicity Power Pack to help you on your way $27 - https://dannyozment.com/the-publicity-power-pack-2/ *** Have me guide you through starting your podcast, soup to...

How do I grow my podcast audience? Hands down, I get asked this question more than any other. In this episode, I present 8 different specific strategies for growing your audience, including leveraging your current audience, borrowing audiences, and creating content that attracts an audience. You will not want to miss this. Jeff Walker's Launch - https://amzn.to/3s84CFy *** Have me guide you throug...

Expert copywriter Geoff Kullman is on the show this week. Geoff is one of my favorite Canadians! We cover the how and why of copywriting, why businesses should care about copy, what common mistakes are made, what happens in the brain when people hear a story, and Geoff's go-to copywriting techniques. Geoff's site: https://geoffkullman.com/ *** Have me guide you through starting your podcast, soup...

My client Paul Klein (Pricing is Positioning) joins me this week to talk about how he has used podcasting in multiple businesses. From consulting to SAAS and now thought-leadership, Paul has found podcasting to be a great way to open doors. Paul's site - https://www.paulklein.net/   *** Have me guide you through starting your podcast, soup to nuts, A to Z, over 10 weeks. Join my Podcast Launch Int...

No matter when podcast listeners discover your show, they will most likely go back to episode #1 and start listening from the beginning after enjoying one of your current episodes. It's extremely important to plan out your first 5 episodes so that your listeners know your story, know why you are podcasting, and immediately get value from listening. In this episode, I lay out the first 5 episodes t...

How many virtual conferences or summits have you attended in the last year? Well guess what, they are great way for you to monetize your podcast. In this episode, I talk about why they work. Solutions for virtual conferences: https://hopin.com/ https://virtualsummits.com/ https://whova.com/virtual-conference-platform/ https://www.bigmarker.com/ https://engagez.com/     Want to learn more about how...

Today I take a peek behind the curtain at Emerald City Productions to show you why we provide certain services in our production packages that allow our clients to repurpose their podcast episodes into several different pieces of content. https://emeraldcitypro.com/services   Want to learn more about how to market, grow, and monetize your podcast? Consider joining my podcaster mentormind. https://...

If I asked you the question, "why does your podcast exist?" , could you answer it? Lately, I've been running into experienced podcasters with stagnant growth and they struggle to answer this question. So I ask them how often they engage their audience asking for feedback and more importantly... how often do they tell their story and their why. You'd be surprised how effective this can be at helpin...

Are you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms   Resources: External Hard Drives - https://amzn.to/339ttfH or https://amzn.to/2r9PRrM  ...

Today Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business. After 6 years, Katie is shutting down her podcast and I wanted to share this interview as a way to celebrate all that she's brought to her community and many others. This week we are talking about building...

Are you part of a non-profit who struggles to fundraise? Are you looking for more strategies to connect with potential donors? Well, then you need to listen to this interview I did with Mary Valloni from the Fundraising Freedom podcast.  In this episode you'll hear: what things non-profits are doing well what we see that's not working but is perpetuated by nonprofits how to get started podcasting...

In this episode, I share a resource with you that I've used for over 20 years. The music store, Sweetwater. Best customer experience in the industry in terms of buying gear. Sweetwater's philosophy... "At Sweetwater, we have one single goal in mind: to make you a satisfied customer. That single focus, driven from every aspect of the company's operation, is the key to our ongoing success. If you're...

Are you unknowingly annoying your listeners or worse yet hurting their ears? In this episode I address the 2 main issues I find with most podcasts in terms of audio quality. Loudness and De-Essing.   Resources: 2 Questions Call -  https://dannyozment.com/call     Connect with Danny... LinkedIn -  https://www.linkedin.com/in/dannyozment/     Instagram -  https://www.instagram.com/dannyozment/    Wo...

If you want a podcast that will bring stability to your business and create loyal customers who trust you before they buy and then can't wait to tell the world about you, then your episode  must  showcase your true authentic self. It should also grab your listeners' attention, build relationships by helping them get to know you, like you and trust you  and  solve their problems. If you do all of t...

If you haven't seen my emails or social posts yet this week, stop what you're doing right now, and check out this one-time only deal.  >> Podcasters Kit It's like a Cyber Monday gift of RADICALLY changing your online exposure for less than the cost of a tank of gas (just $39)! Wondering what the heck I'm talking about? Here's the skinny... I know these two rebel entrepreneurs, Dan R Morris & Rache...

Are you ever frustrated by noise when you record? Do you live in a city and deal with street noise? Kids in the house? Landscapers outside? Noisy neighbors? In this episode I share 4 ways you can immediately solve your noise issues and get better recordings. Resources: 2 Questions Call -  https://dannyozment.com/call Connect with Danny... LinkedIn - https://www.linkedin.com/in/dannyozment/ Instagr...

Over the last 3 weeks I spoke with 3 of my clients about 3 different topics. The common theme though was their passion for their industries and communities. In this episode I share some of my takeaways from those 3 interviews and also share an opportunity for me to help you in your podcasting. Resources: Connect with Ernie -  https://ernietheattorney.net/ Connect with Amber -  https://amberdelagar...